A STUDY ON THE DIFFERENCES OF ENTREPRENEURSHIP POTENTIAL AMONG GENERATIONS

Abstract

Purpose – The paper aims to explore the differences between the factors that affect the entrepreneurship potential of the Baby Boomers and X, Y, Z generations. 

Methodolgy - To carry out this study, 532 individuals were reached with convenience sampling method and surveys were used for data collection. 

Findings - It is found that Z generation’s entrepreneurial potential is rather lower than Baby Boomers, X and Y. According to gender and marital status there are some differences in entrepreneurship potential, but not for the other demographics. 

Conclusion -  As a result of findings, it is thought that, the results of this study will contribute to the literature relating to the question of “has the next generation better entrepreneurship potential or not at the time of the study conducted”, since the study for the first time takes into consideration Z generation. 

Keywords

• Generations,entrepreneurship,potential,differences,Z generation

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