RETHINKING CORPORATE SOCIAL RESPONSIBILITY: FOUNDATIONS FOR A VIABLE RECONCEPTUALIZATION

Abstract

Purpose- Corporate social responsibility has long been an issue of debate among practitioners and researchers. Recent global developments and problems in practice have led to a need for rethinking on the concept of social responsibility. This paper aims to discuss some important aspects of this need and identify issues subject to further research.

Methodology- Based on a holistic literature review, basic definitions and principles of corporate social responsibility have been investigated in the light of actual challenges faced.

Findings- Thoughts and suggestions about integrating the concept of the right to life into the processes of corporate social responsibility have been provided. It has been asserted that corporate social responsibility should be studied with organizational learning processes, micro-management, and social loafing concepts and issues. A discussion over various topics included in the process of rethinking and restructuring corporate social responsibility is offered, and ideas and suggestions potentially useful in the process have been put forward. Conclusion- The discussion provided has revealed a number of concerns and issues relevant to a viable reconceptualization of corporate social responsibility.

Keywords

• Corporate social responsibility (CSR),social loafing,micro-management,organizational learning,management thought

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