RETHINKING CORPORATE SOCIAL RESPONSIBILITY: FOUNDATIONS FOR A VIABLE RECONCEPTUALIZATION

Year 2017, , 90 - 95, 30.03.2017

Veli Denizhan Kalkan

https://doi.org/10.17261/Pressacademia.2017.374

Abstract

Purpose-
Corporate social responsibility has long been an issue of debate among
practitioners and researchers. Recent global developments and problems in
practice have led to a need for rethinking on the concept of social
responsibility. This paper aims to discuss some important aspects of this need
and identify issues subject to further research.

Methodology-
Based on a holistic literature review, basic definitions and principles of
corporate social responsibility have been investigated in the light of actual
challenges faced.

Findings-
Thoughts and suggestions about integrating the concept of the right to life
into the processes of corporate social responsibility have been provided. It
has been asserted that corporate social responsibility should be studied with
organizational learning processes, micro-management, and social loafing
concepts and issues. A discussion over various topics included in the process
of rethinking and restructuring corporate social responsibility is offered, and
ideas and suggestions potentially useful in the process have been put forward. Conclusion- The discussion provided has
revealed a number of concerns and issues relevant to a viable reconceptualization
of corporate social responsibility.

Keywords

Corporate social responsibility (CSR), social loafing, micro-management, organizational learning, management thought

References

• Abrams, F. W. 1951. “Management’s responsibilities in a complex world”, Harvard Business Review, 29(3): 29-34.
• Banerjee, S. B. 2007. Corporate social responsibility: the good, the bad and the ugly. Cheltenham, UK: Edward Elgar Publishing.
• Baraz, B. 2011. “Kurumsal itibar ve sosyal sorumluluk”, Kurumsal itibar ve paradigmalar (ed. A. N. Şakar) içinde, s. 77-100; İstanbul, Türkiye: Beta Yayınları.
• Bénabou, R. & Tirole, J. 2009. “Individual and corporate social responsibility”, Economica, 77: 1-19.
• Bessant, J. & Tidd, J. 2015. Innovation and entrepreneurship (3rd edition). Hoboken, NJ, USA: John Wiley & Sons.
• Blowfield, M. & Murray, A. 2008. Corporate social responsibility: a critical introduction. New York, NY, USA: Oxford University Press.
• Bowen, H. R. 1953. Social responsibilities of the businessman. New York, NY, USA: Harper & Row.
• Brammer, S., Jackson, G. & Matten, D. 2012. “Corporate social responsibility and institutional theory”, Socio-Economic Review, 10(1): 3-28.
• Burke, E. M. 2005. Managing a company in an activist world: the leadership challenge of corporate citizenship. Westport, CT, USA: Praeger Publishers.
• Carroll, A. B. 1979. “A three-dimensional conceptual model of corporate performance”, Academy of Management Review, 4(4): 497-505.
• Carroll, A. B. 1991. “The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders”, Business Horizons, 34(4): 39-48.
• Carroll, A. B. & Shabana, K. M. 2010. “The business case for corporate social responsibility: a review of concepts, research and practice”, International Journal of Management Reviews, 12(1): 85-105.
• Chandler, D. & Werther, W. B. 2014. Strategic corporate social responsibility: stakeholders, globalization, and sustainable value creation (3rd edition). Thousand Oaks, CA, USA: Sage.
• Compa, L. 2015. “Corporate hypocrisy: violations of trade union rights by European multinational companies in the United States”, Revista Derecho Social y Empresa, 4: 15-32.
• D’Amato, A., Henderson, S. & Florence, S. 2009. Corporate social responsibility and sustainable business: a guide to leadership tasks and functions. Greensboro, NC, USA: CCL Press.
• Dixon, N. M. 1992. “Organizational learning: a review of the literature with implications for HRD professionals”, Human Resource Development Quarterly, 3(1): 29-49.
• Ersöz, H. Y. 2007. Türkiye’de kurumsal sosyal sorumluluk anlayışının gelişiminde meslek ve sivil toplum kuruluşları. İstanbul, Türkiye: İstanbul Ticaret Odası Yayınları.
• Evans, W. R., Haden, S. S. P., Clayton, R. W. & Novicevic, M. M. 2013. “History of management thought about social responsibility”, Journal of Management History, 19(1): 8-32.
• Farrington, T., Curran, R., Gori, K., O’Gorman, K. D. & Queenan, C. J. 2017. “Corporate social responsibility: reviewed, rated, revised”, International Journal of Contemporary Hospitality Management, 29(1): 30-47.
• Flammer, C. & Luo, J. 2017. “Corporate social responsibility as an employee governance tool: evidence from a quasi-experiment”, Strategic Management Journal, 38(2): 163-183.
• Fleming, P. & Jones, M. T. 2013. The end of corporate social responsibility: crisis and critique. London, UK: Sage.
• Frankental, P. 2001. “Corporate social responsibility -a PR invention?”, Corporate Communications: An International Journal, 6(1): 18-23.
• Freeman, I. & Hasnaoui, A. 2011. “The meaning of corporate social responsibility: the vision of four nations”, Journal of Business Ethics, 100(3): 419-443.
• Friedman, M. 1970. “The social responsibility of business is to increase its profits”, New York Times Magazine, September 13: 32-33.
• Fukukawa, K., Balmer, J. M. T. & Gray, E. R. 2007. “Mapping the interface between corporate identity, ethics and corporate social responsibility”, Journal of Business Ethics, 76(1): 1-5.
• Garriga, E. & Melé, D. 2004. “Corporate social responsibility theories: mapping the territory”, Journal of Business Ethics, 53(1): 51-71.
• Gil Estallo, M. d. l. Á., Giner de-la Fuente, F. & Griful-Miquela, C. 2007. “The importance of corporate social responsibility and its limits”, International Advances in Economic Research, 13(3): 379-388.
• Hayek, F. A. 1967. Studies in philosophy, politics and economics. London, UK: Routledge and Kegan Paul.
• Henderson, D. 2001. Misguided virtue: false notions of corporate social responsibility. London, UK: Institute of Economic Affairs.
• Hino, Y. & Zennyo, Y. 2017. “Corporate social responsibility and strategic relationships”, International Review of Economics, doi:10.1007/s12232-016-0267-y
• Hirschland, M. J. 2006. Corporate social responsibility and the shaping of global public policy. New York, NY, USA: Palgrave Macmillan.
• Huber, G. P. 1991. “Organizational learning: the contributing processes and the literatures”, Organization Science, 2(1): 88-115.
• ILO (International Labour Organization). 2009. Health and life at work: a basic human right. Geneva, Switzerland: ILO Publications.
• Isaksson, L., Kiessling, T. & Harvey, M. 2014. “Corporate social responsibility: why bother?”, Organizational Dynamics, 43(1): 64-72.
• Kanji, G. K. & Chopra, P. K. 2010. “Corporate social responsibility in a global economy”, Total Quality Management, 21(2): 119-143.
• Kağnıcıoğlu, D. 2007. Endüstri ilişkileri boyutuyla sosyal sorumluluk. Eskişehir, Türkiye: Anadolu Üniversitesi Yayınları.
• Klonoski, R. J. 1991. “Foundational considerations in the corporate social responsibility debate”, Business Horizons, 34(4): 9-18.
• Kusunoki, S. 2016. “Hayek on corporate social responsibility”, Constitutional Political Economy, 27(1): 93-110.
• Liden, R. C., Wayne, S. J., Jaworski, R. A. & Bennett, N. 2004. “Social loafing: a field investigation”, Journal of Management, 30(2): 285-304.
• Liu, L. 2010. Conversations on leadership: wisdom from global management gurus. San Francisco, CA, USA: Jossey-Bass.
• Luthans, F. & Hodgetts, R. M. 1972. Social issues in business: poverty, civil rights, ecology and consumerism. New York, NY, USA: Macmillan.
• Malan, D. 2005. “Corporate citizens, colonialists, tourists or activists? Ethical challenges facing South African corporations in Africa”, Journal of Corporate Citizenship, 18: 49-60.
• Mohr, L. A., Webb, D. J. & Harris, K. E. 2001. “Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior”, The Journal of Consumer Affairs, 35(1): 45-72.
• Moon, J. 2014. Corporate social responsibility: a very short introduction. Oxford, UK: Oxford University Press.
• Nalband, N. A. & Al-Amri, M. S. 2013. “Corporate social responsibility: perception, practices and performance of listed companies of Saudi Arabia”, Competitiveness Review: An International Business Journal, 23(3): 284-295.
• Ofodile, U. E., Altschuller, S., Dolize, A. & Fessler, M. 2012. “Corporate social responsibility”, The International Lawyer, 46(1): 181-197.
• Orlitzky, M., Siegel, D. S. & Waldman, D. A. 2011. “Strategic corporate social responsibility and environmental sustainability”, Business & Society, 50(1): 6-27.
• Quelch, J. A. & Jocz, K. E. 2009. “Can corporate social responsibility survive recession?”, Leader to Leader, 53: 37-43.
• Randel, A. E. 2002. “The maintenance of an organization’s socially responsible practice: a cross-level framework”, Business and Society, 41(1): 61-83.
• Robertson, R. W., Parmenter, C. & Low, P. 2016. “Theory and practice of corporate social responsibility”, i-manager’s Journal on Management, 10(4): 1-9.
• Sanford, C. 2011. The responsible business: reimagining sustainability & success. San Francisco, CA, USA: Jossey-Bass.
• Schwartz, M. S. & Carroll, A. B. 2003. “Corporate social responsibility: a three-domain approach”, Business Ethics Quarterly, 13(4): 503530.
• Shrivastava, P. 1994. “Ecocentric leadership in the 21st century”, Leadership Quarterly, 5(3/4): 223-226.
• Skouloudis A., Isaac, D. & Evaggelinos, K. 2016. “Revisiting the national corporate social responsibility index”, International Journal of Sustainable Development & World Ecology, 23(1): 61-70.
• Smith, A. D. 2011. “Corporate social responsibility implementation: comparison of large not-for-profit and for-profit companies”, International Journal of Accounting and Information Management, 19(3): 231-246.
• TBB (Türkiye Barolar Birliği). 2014. Soma maden faciası raporu. Ankara, Türkiye: Türkiye Barolar Birliği Yayınları.
• Thompson, A., Petaraf, M., Gamble, J. & Strickland III, A. J. 2016. Crafting and executing strategy: the quest for competitive advantageconcepts and cases (20th edition). New York, NY, USA: McGraw-Hill Education.
• Turker, D. 2009. “How corporate social responsibility influences organizational commitment”, Journal of Business Ethics, 89(2): 189-204.
• Wagner, T., Lutz, R. J. & Weitz, B. A. 2009. “Corporate hypocrisy: overcoming the threat of inconsistent corporate social responsibility perceptions”, Journal of Marketing, 73(6): 77-91.
• Walton, C. C. 1968. Corporate social responsibilities (2nd edition). Belmont, CA, USA: Wadsworth.
• Welford, R. 1997. Hijacking environmentalism: corporate responses to sustainable development. London, UK: Earthscan.
• White, R. D. 2010. “The micromanagement disease: symptoms, diagnosis, and cure”, Public Personnel Management, 39(1): 71-76.
• Wright, R. F. 1999. “Effect of micro management on job satisfaction and productivity: a case study”, Vision: The Journal of Business Perspective, 3: 51-61.
• Yakabuski, K. 2008. “The kindness of corporations”, The Globe and Mail, June 27: 66.
• Yalman, G ve Çelik, C. 2016. “Maden işçiliğinin ekonomi politiği ve Soma’da işçileşme süreci”, İki yılın ardından Soma maden faciası raporu (ed. Türk Sosyal Bilimler Derneği Çalışma Grubu) içinde, s. 10-17; Ankara, Türkiye: Türk Sosyal Bilimler Derneği.