MULTI-DIMENSIONAL MEASURE OF STRATEGY DEVELOPMENT PROCESS FROM A DIFFERENT CONTEXT: AN EMPIRICAL RESEARCH ON TURKISH MANAGERS

Abstract

The purpose of this paper is to provide another explanation of strategy development process from a different context. Even though several studies exploring different approaches to strategy development process have been employed, most of them have examined organizations in similar samplings, more specifically Anglo-Saxon cultures/countries. Therefore, in order to explore the strategy development approaches from a different context, the paper aims to expose and describe the strategy development modes followed within organisations from a developing/emerging country based on the perceptions of managers. Towards that end, the paper reveals another multi-dimensional framework of strategy development to more clearly understand the process by which strategy develops within another context. By using factor analysis the study identifies and moreover categorizes six different modes of strategy among organisations.

Keywords

• Strategy,strategy development,strategy mode,multidimensional process,strategic management

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