A STUDY OF THE EFFECTS OF COMPETITIVE STRATEGIES ON STAKEHOLDERS RELATIONSHIP MANAGEMENT AND STAKEHOLDER BEHAVIOR

Year 2016, Volume: 3 Issue: 3, 234 - 247, 30.09.2016

Zafer Adiguzel Cemal Zehir

https://doi.org/10.17261/Pressacademia.2016321995

Abstract

In the 21st century, the businesses can communicate
and share information rapidly and efficiently by using technologies that are in
constant development and change and can gain more at less cost. These
developments and changes in the business world force us to reconsider the
stakeholder concept in more detail and in a comprehensive manner and to examine
the need for more open and clear management style. The concept of stakeholder
management is very important for the businesses in terms of their position, their
corporate structure, which customer groups effect the businesses, how they
could survive and be successful, and how they would respond to the needs and
requirements of the stakeholders. When we examine the stakeholder concept in
traditional sense, we can see that the stakeholders such as the employees,
shareholders, suppliers, customers, society, non-governmental organizations,
government and media have a significant effect on businesses. In this study,
the employees were examined as a primary stakeholder and a research carried out
to understand how their attitudes and behaviours were effected from competitive
strategies.  In order to ensure the
continuity of the business and implementation of its activities, the businesses
should evaluate and analyse the main stakeholders thoroughly and fulfil
necessary responsibilities. 

Keywords

Competitive strategies, strategy, stakeholders, stakeholder behavior, management

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