Year 2017, Volume 4 , Issue 2, Pages 138 - 144 2017-06-30

THE ROLE OF DESIGN IN COMPETITIVE STRATEGIES OF TURKISH CERAMIC SANITARY WARE INDUSTRY

Merve YAVUZ [1] , Serkan GUNES [2]


Purpose- Ceramic industry has a critical importance for the Turkish economy, as it is one of the sectors with the least use of indigenous resources and the least import dependency as well as having a strong presence in the world market with its export potential.  Today, the pressure of price-based competition from developing countries is seen in the ceramic sanitary ware industry. In developed countries, average product prices have been kept high due to design, brand and product quality. Although Turkey is the largest exporter in Europe in terms of capacity, it is third in terms of turnover. The European Union countries' ceramic sector focuses on competitive strategies based on strengths such as innovation, design, and branding abilities to move countries away from the market, such as Turkey, where they cannot compete through cost leadership. Turkey has a great investment in ceramic sanitary ware industry. In order to expand the market share and the use of idle capacities, companies need to produce high value added products through design and branding investments.

Methodology- In the study, literature review about design as a competition element is made and national and international sectoral reports are examined to understand drivers of competition and explain the value of design in the related industry. 

Findings- As a result of the study, it is revealed that the product design is one of the most important added value elements in the industry. Conclusion- The added value role of the discipline for Turkish ceramic sanitary ware industry and possible competition strategies based on design are introduced. 

Product design, competition strategies, ceramic sanitary ware ındustry
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Subjects Social
Journal Section Articles
Authors

Author: Merve YAVUZ

Author: Serkan GUNES

Dates

Publication Date : June 30, 2017

Bibtex @research article { rjbm358044, journal = {Research Journal of Business and Management}, issn = {}, eissn = {2148-6689}, address = {}, publisher = {PressAcademia}, year = {2017}, volume = {4}, pages = {138 - 144}, doi = {10.17261/Pressacademia.2017.468}, title = {THE ROLE OF DESIGN IN COMPETITIVE STRATEGIES OF TURKISH CERAMIC SANITARY WARE INDUSTRY}, key = {cite}, author = {YAVUZ, Merve and GUNES, Serkan} }
APA YAVUZ, M , GUNES, S . (2017). THE ROLE OF DESIGN IN COMPETITIVE STRATEGIES OF TURKISH CERAMIC SANITARY WARE INDUSTRY. Research Journal of Business and Management , 4 (2) , 138-144 . DOI: 10.17261/Pressacademia.2017.468
MLA YAVUZ, M , GUNES, S . "THE ROLE OF DESIGN IN COMPETITIVE STRATEGIES OF TURKISH CERAMIC SANITARY WARE INDUSTRY". Research Journal of Business and Management 4 (2017 ): 138-144 <https://dergipark.org.tr/en/pub/rjbm/issue/32373/358044>
Chicago YAVUZ, M , GUNES, S . "THE ROLE OF DESIGN IN COMPETITIVE STRATEGIES OF TURKISH CERAMIC SANITARY WARE INDUSTRY". Research Journal of Business and Management 4 (2017 ): 138-144
RIS TY - JOUR T1 - THE ROLE OF DESIGN IN COMPETITIVE STRATEGIES OF TURKISH CERAMIC SANITARY WARE INDUSTRY AU - Merve YAVUZ , Serkan GUNES Y1 - 2017 PY - 2017 N1 - doi: 10.17261/Pressacademia.2017.468 DO - 10.17261/Pressacademia.2017.468 T2 - Research Journal of Business and Management JF - Journal JO - JOR SP - 138 EP - 144 VL - 4 IS - 2 SN - -2148-6689 M3 - doi: 10.17261/Pressacademia.2017.468 UR - https://doi.org/10.17261/Pressacademia.2017.468 Y2 - 2020 ER -
EndNote %0 Research Journal of Business and Management THE ROLE OF DESIGN IN COMPETITIVE STRATEGIES OF TURKISH CERAMIC SANITARY WARE INDUSTRY %A Merve YAVUZ , Serkan GUNES %T THE ROLE OF DESIGN IN COMPETITIVE STRATEGIES OF TURKISH CERAMIC SANITARY WARE INDUSTRY %D 2017 %J Research Journal of Business and Management %P -2148-6689 %V 4 %N 2 %R doi: 10.17261/Pressacademia.2017.468 %U 10.17261/Pressacademia.2017.468
ISNAD YAVUZ, Merve , GUNES, Serkan . "THE ROLE OF DESIGN IN COMPETITIVE STRATEGIES OF TURKISH CERAMIC SANITARY WARE INDUSTRY". Research Journal of Business and Management 4 / 2 (June 2017): 138-144 . https://doi.org/10.17261/Pressacademia.2017.468
AMA YAVUZ M , GUNES S . THE ROLE OF DESIGN IN COMPETITIVE STRATEGIES OF TURKISH CERAMIC SANITARY WARE INDUSTRY. RJBM. 2017; 4(2): 138-144.
Vancouver YAVUZ M , GUNES S . THE ROLE OF DESIGN IN COMPETITIVE STRATEGIES OF TURKISH CERAMIC SANITARY WARE INDUSTRY. Research Journal of Business and Management. 2017; 4(2): 144-138.