Research Article
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Year 2017, Volume: 4 Issue: 3, 372 - 383, 30.09.2017
https://doi.org/10.17261/Pressacademia.2017.714

Abstract

References

  • Braun, E. (2008). City marketing: Towards an integrated approach. PhD dissertation, Erasmus Research Institute of Management (ERIM).
  • Braun, E.; Kavaratzis, M; Zenker, S. (2010). My city – My brand: The role of residents in place branding. 50th European Regional Science Association Congress proceedings, Jönköping, Sweden, 19th – 23rd August.
  • Carrillo, F.J. (2004). Capital cities: A taxonomy of capital accounts for knowledge cities. Journal of Knowledge Management, 8(5), 28-46.
  • DeHoog, R.H.; Lowery, D.; Lyons, W.E. (1990). Citizen satisfaction with local government services: A test of individual, jurisdictional, and city specific explanations. Journal of Politics, 52, 807-837.
  • Dinnie, K. (2010). City branding: Theory and cases. Palgrave Macmillan.
  • Evans, G. (2002). Living in a World Heritage City: stakeholders in the dialectic of the universal and particular. International Journal of Heritage Studies, 8(2), 117-135.
  • Embacher, J. and Buttle, F. (1989). A Repertory grid analysis of Austria’s image as a summer vacation destination. Journal of Travel Research, 27(3), 3-7.
  • Gallarza, M.G.; Saura, I.G. and Garcia, H.C. (2002). Destination image: Towards a conceptual framework. Annals of Tourism Research, 29(1). 56-78.
  • Gustavson, E. and Elander, I. (2012). Cocky and climate smart? Climate change mitigation and place-branding in three Swedish towns. Local Environment, 17(8), 769-782.
  • Hall, C.M. (2008). Santa Claus, place branding and competition. Fennia, 186(1), 59-67.
  • Hankinson, G. (2004). The brand images of tourism destinations: a study of the saliency of organic images. Journal of Product&Brand Management, 13(1), 6-14.
  • Hankinson, (2001). Location branding: A study of the branding practices of 12 English cities. Brand Management, 9(2), 127-142.
  • Huang, C.; Oh, K.; Zhang, Q.; Choi, Y.J. (2013). Understanding the city brand in the regional tourism market among college students. Journal of Travel & Tourism Marketing, 30(7), 662-671.
  • Insch, A. and Florek, M. (2008). A great place to live, work and play: Conceptualising place satisfaction in the case of a city's residents. Journal of place management and Development, 1(2), 138-149.
  • Insch, A. (2010). Managing residents’ satisfaction with city life: Application of Importance – Satisfaction analysis. Journal of Town&City Management, 1(2), 164-174.
  • Jones, R. (2005). Finding sources of brand value: developing a stakeholder model of brand equity. Journal of Brand Management, 13(1), 1032.
  • Kazancoglu, İ. and Dirsehan, T. (2014). Exploring brand experience dimensions for cities and investigating their effects on loyalty to a city. Business and Economics Research Journal, 5(1), 17-37.
  • Keller, K.L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57, January, 1-22.
  • Laaksonen, P; Laaksonen, M.; Borisov, P.; Halkoaho, J. (2006). Measuring image of a city: A qualitative approach with case example. Place branding, 2(3), 210-219.
  • Leisen, B. (2001). Image segmentation: the case of a tourism destination. Journal of Services Marketing, 15(1), 49-66.
  • Lim, Y. and Weaver, P.A. (2014). Customer-based brand equity for a destination: The effect of destination image on preference for products associated with a destination brand. International Journal of Tourism Research. 16(3), 223-231.
  • Merrilees, B.; Miller, D.; Herington, C. (2009). Antecedents of residents' city brand attitudes. Journal of Business Research, 62, 362-367.
  • Merrilees, B.; Miller, D.; Herington, C. (2012). Multiple stakeholders and multiple city brand meanings. European Journal of Marketing. 46(7/8), 1032-1047.
  • Morsing, M. and Kristensen, J. (2001). The question of coherency of corporate branding-over time and across stakeholders, Journal of Communication Management, 6(1), 24-40.
  • Polonsky, M.J. and Scott, D. (2005). An empirical examination of the stakeholder strategy matrix. European Journal of Marketing, 39(9/10), 1199-1215.
  • Ruzzier, M.K. and Petek, N. (2012). The importance of diverse stakeholders in place branding: The case of “I feel Slovenia”. Anatolia-an International Journal of Tourism and Hospitality Research, 23(1), 49-60.
  • Santos, L.D.; Martins, I.; Brito, P. (2007). Measuring Subjective Quality of Life: A Survey to Porto’s Residents. Applied Research in Quality of Life, 2, 51-64.
  • Saraniemi, S. and Ahonen, M. (2008). Destination branding from corporate branding perspective. Proceedings of the Conference on Corporate Communication, June 6th-9th, England: Wroxton, 435-448.
  • Sevin, H.E. (2014). Understanding cities through city brands: City branding as a social and semantic network. Cities, 38, 47-56.
  • Sim, L.L.; Ong, S.E.; Agarwal, A.; Parsa, A.; Keivani, R. (2003). Singapore’s competitiveness as a global city: development strategy, institutions and business environment. Cities, 20(2), 115-127.
  • Swindell, D. and Kelly, J. (2005). Performance measurement versus city service satisfaction: Intra-city variations in quality? Social Science Quarterly, 86(3), 704-723.
  • TÜİK haber bülteni, (2014a). Sayı 16015, Retrieved Nov. 28, 2014 from http://www.tuik.gov.tr/PreHaberBultenleri.do?id=16015.
  • TÜİK haber bülteni (2014b). Sayı 15975, Retrieved Nov. 28, 2014 from http://www.tuik.gov.tr/HbPrint.do?id=15975.
  • TÜİK haber bülteni (2014c). Sayı 16198, Retrieved Nov. 28, 2014 from http://www.tuik.gov.tr/PreHaberBultenleri.do?id=16198.
  • Van Ryzin, G.G., Muzzio, D., Gulick, L., Martinez, E. (2004). Drivers and consequences of citizen satisfaction: An application of the American customer satisfaction index model to New York city. Public Administration Review, 64(3), 331-341.
  • Vela S.E.; Fernandez-Cavia, J.; Nogue, J.; Jimenez-Morales, M. (2013). Characteristics and functions for place brands based on a Delphi method. Revista Latina de Comunicación Social, # 068, 656-675.
  • World Bank national accounts data, (2014). Retrieved Nov. 29, 2014 from http://data.worldbank.org/indicator/NY.GDP.PCAP.CD.
  • Zenker, S. (2011). How to catch a city? The concept and measurement of place brands. Journal of Place Management and Development, 4(1), 40–52.
  • Zenker, S. and Beckmann, S. C. (2013). My place is not your place –different place brand knowledge by different target groups. Journal of Place Management and Development, 6(1), 6-17.
  • Zenker, S.; Knubben, E.; Beckmann, S.C. (2010). Your City, My City, Their City, Our City – Different Perceptions of a Place Brand by Diverse Target Groups. Proceedings, 6th International Conference Thought Leaders in Brand Management, Lugano - Switzerland, April 18-20.
  • Zenker, S.; Petersen S.; Aholt, A. (2013). The Citizen Satisfaction Index (CSI): Evidence for a four basic factor model in a German sample. Cities, 31, 156-164.
  • Zenker, S. and Rutter, N. (2014). Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior. Cities, 38, 11-17.

THE LINK BETWEEN ATTRIBUTES AND CITY BRAND MEANINGS: AN ANALYSIS FOR MULTIPLE STAKEHOLDERS

Year 2017, Volume: 4 Issue: 3, 372 - 383, 30.09.2017
https://doi.org/10.17261/Pressacademia.2017.714

Abstract

Purpose- This paper
investigates the perceptions of different target groups such as residents,
tourists, and students about a city brand by using five city brand attributes
such as urbanity&cultural activities, infrastructure,
nature&environment, economic conditions, and job opportunities&business
networks.

Methodology- A
quantitative survey was conducted in order to test hypotheses and linear
multiple regression was used to assess the predictive power of city brand
attributes.

Findings-
Urbanity&cultural activities and nature&environment affect the city
brand attitude as a living place for the samples of residents, students, and
tourists. Urbanity&cultural activities, infrastructure,
nature&environment, and economic conditions make significant contributions
to the attitudes as a studying place. City brand attitude as a visiting place
has been affected from urbanity&cultural activities,
nature&environment, and infrastructure. Economic conditions are the most
crucial element providing that the residents and tourists consider any city as
a liveable city, while job opportunities&business network is the most
important factor for students.







Conclusion-
Stakeholders' perceptions about a city vary according to their purpose of
existing in the city. This study makes theoretical contributions to the city
branding literature with covering views of residents, tourists and students for
a specific brand meaning as a living place, studying place, or visiting place. 

References

  • Braun, E. (2008). City marketing: Towards an integrated approach. PhD dissertation, Erasmus Research Institute of Management (ERIM).
  • Braun, E.; Kavaratzis, M; Zenker, S. (2010). My city – My brand: The role of residents in place branding. 50th European Regional Science Association Congress proceedings, Jönköping, Sweden, 19th – 23rd August.
  • Carrillo, F.J. (2004). Capital cities: A taxonomy of capital accounts for knowledge cities. Journal of Knowledge Management, 8(5), 28-46.
  • DeHoog, R.H.; Lowery, D.; Lyons, W.E. (1990). Citizen satisfaction with local government services: A test of individual, jurisdictional, and city specific explanations. Journal of Politics, 52, 807-837.
  • Dinnie, K. (2010). City branding: Theory and cases. Palgrave Macmillan.
  • Evans, G. (2002). Living in a World Heritage City: stakeholders in the dialectic of the universal and particular. International Journal of Heritage Studies, 8(2), 117-135.
  • Embacher, J. and Buttle, F. (1989). A Repertory grid analysis of Austria’s image as a summer vacation destination. Journal of Travel Research, 27(3), 3-7.
  • Gallarza, M.G.; Saura, I.G. and Garcia, H.C. (2002). Destination image: Towards a conceptual framework. Annals of Tourism Research, 29(1). 56-78.
  • Gustavson, E. and Elander, I. (2012). Cocky and climate smart? Climate change mitigation and place-branding in three Swedish towns. Local Environment, 17(8), 769-782.
  • Hall, C.M. (2008). Santa Claus, place branding and competition. Fennia, 186(1), 59-67.
  • Hankinson, G. (2004). The brand images of tourism destinations: a study of the saliency of organic images. Journal of Product&Brand Management, 13(1), 6-14.
  • Hankinson, (2001). Location branding: A study of the branding practices of 12 English cities. Brand Management, 9(2), 127-142.
  • Huang, C.; Oh, K.; Zhang, Q.; Choi, Y.J. (2013). Understanding the city brand in the regional tourism market among college students. Journal of Travel & Tourism Marketing, 30(7), 662-671.
  • Insch, A. and Florek, M. (2008). A great place to live, work and play: Conceptualising place satisfaction in the case of a city's residents. Journal of place management and Development, 1(2), 138-149.
  • Insch, A. (2010). Managing residents’ satisfaction with city life: Application of Importance – Satisfaction analysis. Journal of Town&City Management, 1(2), 164-174.
  • Jones, R. (2005). Finding sources of brand value: developing a stakeholder model of brand equity. Journal of Brand Management, 13(1), 1032.
  • Kazancoglu, İ. and Dirsehan, T. (2014). Exploring brand experience dimensions for cities and investigating their effects on loyalty to a city. Business and Economics Research Journal, 5(1), 17-37.
  • Keller, K.L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57, January, 1-22.
  • Laaksonen, P; Laaksonen, M.; Borisov, P.; Halkoaho, J. (2006). Measuring image of a city: A qualitative approach with case example. Place branding, 2(3), 210-219.
  • Leisen, B. (2001). Image segmentation: the case of a tourism destination. Journal of Services Marketing, 15(1), 49-66.
  • Lim, Y. and Weaver, P.A. (2014). Customer-based brand equity for a destination: The effect of destination image on preference for products associated with a destination brand. International Journal of Tourism Research. 16(3), 223-231.
  • Merrilees, B.; Miller, D.; Herington, C. (2009). Antecedents of residents' city brand attitudes. Journal of Business Research, 62, 362-367.
  • Merrilees, B.; Miller, D.; Herington, C. (2012). Multiple stakeholders and multiple city brand meanings. European Journal of Marketing. 46(7/8), 1032-1047.
  • Morsing, M. and Kristensen, J. (2001). The question of coherency of corporate branding-over time and across stakeholders, Journal of Communication Management, 6(1), 24-40.
  • Polonsky, M.J. and Scott, D. (2005). An empirical examination of the stakeholder strategy matrix. European Journal of Marketing, 39(9/10), 1199-1215.
  • Ruzzier, M.K. and Petek, N. (2012). The importance of diverse stakeholders in place branding: The case of “I feel Slovenia”. Anatolia-an International Journal of Tourism and Hospitality Research, 23(1), 49-60.
  • Santos, L.D.; Martins, I.; Brito, P. (2007). Measuring Subjective Quality of Life: A Survey to Porto’s Residents. Applied Research in Quality of Life, 2, 51-64.
  • Saraniemi, S. and Ahonen, M. (2008). Destination branding from corporate branding perspective. Proceedings of the Conference on Corporate Communication, June 6th-9th, England: Wroxton, 435-448.
  • Sevin, H.E. (2014). Understanding cities through city brands: City branding as a social and semantic network. Cities, 38, 47-56.
  • Sim, L.L.; Ong, S.E.; Agarwal, A.; Parsa, A.; Keivani, R. (2003). Singapore’s competitiveness as a global city: development strategy, institutions and business environment. Cities, 20(2), 115-127.
  • Swindell, D. and Kelly, J. (2005). Performance measurement versus city service satisfaction: Intra-city variations in quality? Social Science Quarterly, 86(3), 704-723.
  • TÜİK haber bülteni, (2014a). Sayı 16015, Retrieved Nov. 28, 2014 from http://www.tuik.gov.tr/PreHaberBultenleri.do?id=16015.
  • TÜİK haber bülteni (2014b). Sayı 15975, Retrieved Nov. 28, 2014 from http://www.tuik.gov.tr/HbPrint.do?id=15975.
  • TÜİK haber bülteni (2014c). Sayı 16198, Retrieved Nov. 28, 2014 from http://www.tuik.gov.tr/PreHaberBultenleri.do?id=16198.
  • Van Ryzin, G.G., Muzzio, D., Gulick, L., Martinez, E. (2004). Drivers and consequences of citizen satisfaction: An application of the American customer satisfaction index model to New York city. Public Administration Review, 64(3), 331-341.
  • Vela S.E.; Fernandez-Cavia, J.; Nogue, J.; Jimenez-Morales, M. (2013). Characteristics and functions for place brands based on a Delphi method. Revista Latina de Comunicación Social, # 068, 656-675.
  • World Bank national accounts data, (2014). Retrieved Nov. 29, 2014 from http://data.worldbank.org/indicator/NY.GDP.PCAP.CD.
  • Zenker, S. (2011). How to catch a city? The concept and measurement of place brands. Journal of Place Management and Development, 4(1), 40–52.
  • Zenker, S. and Beckmann, S. C. (2013). My place is not your place –different place brand knowledge by different target groups. Journal of Place Management and Development, 6(1), 6-17.
  • Zenker, S.; Knubben, E.; Beckmann, S.C. (2010). Your City, My City, Their City, Our City – Different Perceptions of a Place Brand by Diverse Target Groups. Proceedings, 6th International Conference Thought Leaders in Brand Management, Lugano - Switzerland, April 18-20.
  • Zenker, S.; Petersen S.; Aholt, A. (2013). The Citizen Satisfaction Index (CSI): Evidence for a four basic factor model in a German sample. Cities, 31, 156-164.
  • Zenker, S. and Rutter, N. (2014). Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior. Cities, 38, 11-17.
There are 42 citations in total.

Details

Journal Section Articles
Authors

Taner Sigindi

Publication Date September 30, 2017
Published in Issue Year 2017 Volume: 4 Issue: 3

Cite

APA Sigindi, T. (2017). THE LINK BETWEEN ATTRIBUTES AND CITY BRAND MEANINGS: AN ANALYSIS FOR MULTIPLE STAKEHOLDERS. Research Journal of Business and Management, 4(3), 372-383. https://doi.org/10.17261/Pressacademia.2017.714
AMA Sigindi T. THE LINK BETWEEN ATTRIBUTES AND CITY BRAND MEANINGS: AN ANALYSIS FOR MULTIPLE STAKEHOLDERS. RJBM. September 2017;4(3):372-383. doi:10.17261/Pressacademia.2017.714
Chicago Sigindi, Taner. “THE LINK BETWEEN ATTRIBUTES AND CITY BRAND MEANINGS: AN ANALYSIS FOR MULTIPLE STAKEHOLDERS”. Research Journal of Business and Management 4, no. 3 (September 2017): 372-83. https://doi.org/10.17261/Pressacademia.2017.714.
EndNote Sigindi T (September 1, 2017) THE LINK BETWEEN ATTRIBUTES AND CITY BRAND MEANINGS: AN ANALYSIS FOR MULTIPLE STAKEHOLDERS. Research Journal of Business and Management 4 3 372–383.
IEEE T. Sigindi, “THE LINK BETWEEN ATTRIBUTES AND CITY BRAND MEANINGS: AN ANALYSIS FOR MULTIPLE STAKEHOLDERS”, RJBM, vol. 4, no. 3, pp. 372–383, 2017, doi: 10.17261/Pressacademia.2017.714.
ISNAD Sigindi, Taner. “THE LINK BETWEEN ATTRIBUTES AND CITY BRAND MEANINGS: AN ANALYSIS FOR MULTIPLE STAKEHOLDERS”. Research Journal of Business and Management 4/3 (September 2017), 372-383. https://doi.org/10.17261/Pressacademia.2017.714.
JAMA Sigindi T. THE LINK BETWEEN ATTRIBUTES AND CITY BRAND MEANINGS: AN ANALYSIS FOR MULTIPLE STAKEHOLDERS. RJBM. 2017;4:372–383.
MLA Sigindi, Taner. “THE LINK BETWEEN ATTRIBUTES AND CITY BRAND MEANINGS: AN ANALYSIS FOR MULTIPLE STAKEHOLDERS”. Research Journal of Business and Management, vol. 4, no. 3, 2017, pp. 372-83, doi:10.17261/Pressacademia.2017.714.
Vancouver Sigindi T. THE LINK BETWEEN ATTRIBUTES AND CITY BRAND MEANINGS: AN ANALYSIS FOR MULTIPLE STAKEHOLDERS. RJBM. 2017;4(3):372-83.

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