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Year 2017, Volume: 4 Issue: 3, 390 - 399, 30.09.2017

Husniye Ors , Ozlem Catli Aysegul Ermec Sertoglu

https://doi.org/10.17261/Pressacademia.2017.716

Abstract

References

  • Akın, M., Çiçek, R., Gürbüz, E. & İnal, E.M. 2009, “Tüketici etnosentrizmi ve davranış niyetleri arasındaki farklılığın belirlenmesinde Cetscale ölçeği”, Ege Akademik Bakış Dergisi, 9 (2), pp 489–512.
  • Altıntaş, M. H. & Tokol, T. 2007, “Cultural openness and consumer ethnocentrism: An empirical analysis of Turkish consumers”, Marketing Intelligence and Planning, 25(4), pp.308-325.
  • Arı, E.S. & Madran, C. 2011, “Satın alma kararlarında tüketici etnosentrizmi ve menşe ülke etkisinin rolü”, Marmara Üniversitesi Sosyal Bilimler Enstitüsü Öneri Dergisi, 9(35), pp.15-33.
  • Armağan, E. A. & Gürsoy, Ö. 2011, “Satın alma kararlarında tüketici etnosentrizmi ve menşe ülke etkisinin cetscale ölçeği ile değerlendirilmesi”, Organizasyon ve Yönetim Bilimleri Dergisi, Cilt 3, Sayı 2, pp. 67-77
  • Asil, H. & Kaya, I. 2013, “Türk tüketicilerin etnosentrik eğilimlerinin belirlenmesi üzerine bir araştırma”, İstanbul Üniversitesi İşletme Fakültesi Dergisi, 42(1), pp. 113-132.
  • Balabanis, G. & Diamantopoulis, A. 2004, “Domestic country bias, contry-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach”, Academy of Marketing Science Journal, 32(1), pp. 80-95.
  • Bawa, A. 2004, “Consumer ethnocentrism: CETSCALE validation and measurement of extent”, VIKALPA, 29(3), pp.43-55 iç. Hamelin, N., Ellouzi, M. Ve Canterbuy, A. (2011). Consumer ethnocentrism and country-of-origin effects in the Moraccan market, Journal of Global Marketing, 24, 228-244. DOI: 10.1080/08911762.2011.592459
  • Bearden, W.O., Hardesty, D.M. & Rose, R.L.. 2001, “Consumer self‐confidence: Refinements in conceptualization and measurement”, Journal of Consumer Research, 28(1) (June), pp.121-134.
  • Cateora, P. 2000, International marketing, Irwin iç. Saffu, K. Ve Walker, J.H. (2005). An assessment of the consumer ethnocentric scale (CETSCALE) in an advanced and transitional country: The case of Canada and Russia, International Journal of Management, 22(4), 556-571.
  • Çilingir, Z. 2014, “Tüketici etnik kökenciliği eğilimi ölçeği (CETSCALE): İstanbul ili tüketicileri üzerine bir pilot araştırma”, International Journal of Economic and Administrative Studies, 7 (13), pp.209-232.
  • Garson, D.G. 2012. Testing statistical assumptions. 2012 Ed. Statistical Publishing Associates:USA iç. Çilingir, Z. (2014). Tüketici etnik kökenciliği eğilimi ölçeği (CETSCALE): İstanbul ili tüketicileri üzerine bir pilot araştırma. International Journal of Economic and Administrative Studies, 7 (13), pp.209-232.
  • Giddens, A. 1998, Modernliğin sonuçları, Ayrıntı Yayınları, İstanbul.
  • Hannerz, U. 1998, Çevre kültür senaryoları. Küreselleşme ve Dünya Sistemi, Çev. G. Seçkin ve H.Yolsal, Bilim ve Sanat Yayınları, Ankara.
  • Harvey, U. 1992, The condition of postmodernity. Blackwell, Oxford. İç. Holton, R. (2013), Küreselleşmenin Kültürel Sonuçları, Sosyoloji Konferansları, 47(1): 59-75.
  • Holton, R. 2013, “Küreselleşmenin kültürel sonuçları”, Sosyoloji Konferansları, 47(1), pp. 59-75.
  • İşler, D. B. 2013, “Tüketici entrosentrizmi ve menşe ülke etkisi ekseninde satın alma kararlarındaki rolü: CETSCALE ölçeği ile bir uygulama”, Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 26(26), pp. 93-122.
  • Kaynak, E. & Kara, A. 2000, “Consumer perceptions of foreign products: An analysis of product-country images and ethnocentrism”, European Journal of Marketing, 36(7/8), pp.928-949.
  • Kemmelmeir, M. 2010, “Gender moderates the impacts of need for structure on social beliefs: Implications for ethnocentrism and authoritarianism”, International Journal of Psychology, 45(3), pp.202-211.
  • Keyman, F. 1998, “Globalleşme ve öteki sorunu: Postmodernizm, feminizml, oryantalizm”, Küreselleşme, Sivil Toplum ve İslam, Vadi Yayınları, Ankara. İç. İçli, G. (2001), “Küreselleşme ve Kültür”, C.Ü. Sosyal Bilimler Dergisi, Aralık 25(2), PP.163-172.
  • Klein, J.G.,Ettenson, R. & Morris, M.D. 1998, “The animosity model of foreign product purchase: An empirical test in the People’s Republic of China”, Journal of Marketing, 62(1), pp. 89-100.
  • McNeill, W. 1986, Polyethnicity and national unity in world history. University of Chicago Press. İç.Holton, R. (2013), Küreselleşmenin Kültürel Sonuçları, Sosyoloji Konferansları, 47(1): 59-75.
  • Netemeyer, R.G.,Durvasula, S. & Lichtenstein, D.R. 1991, “A cross-national assessment of the reliability and validity of the CETSCALE”, Journal of Marketing Research, 28(8), pp. 320-327.
  • Nunnally, J. C. 1978, Psychometric Theory. 2nd Ed. New York. McGraw Hill.
  • Örs, H., Yılmaz, V. & Doğan, M. 2016, “Effect of consumer ethnocentrism on perceived service quality and examination of this contex by cultural relativity and demographic factors: An empirical Study”, Journal of Management, Marketing and Logistics, pp. 14-27.
  • Robertson, R. 1998, Toplum kuramı, kültürel görecelik ve küresellik sorunu. Küreselleşme ve Dünya Sistemi, Çev. G. Seçkin ve H.Yolsal, Bilim ve Sanat Yayınları, Ankara.
  • Shankarmahesh, M. N. 2006, “Consumer ethnosentrism: An integrative review of its antecedents and consequences”, International Marketing Review, 23(2), pp. 146-172.
  • Sharma, S. & Shimp, T.A. & Shin, J. 1995, “Consumer ethnocentrism: A test of anteceedents and moderatorts”, Journal of the Academy of Marketing Science, 23(1), pp.26-37.
  • Shimp, T.A. & Sharma, S. 1987, “Consumer ethnocentrism: Consruction and validation of the CETSCALE”, Journal of Marketing Research, 24(8), pp. 280-289.
  • Turgut, B. A. 2010, “Tüketici etnosentrizminin satınalma davranışlarına etkisi: Hizmet sektöründe bir uygulama”. Yayınlanmamış Yüksek Lisans Tezi, Balıkesir Üniversitesi, Sosyal Bilimler Enstitüsü.
  • Uyar, K. & Dursun, Y. 2015, “Farklı ürün kategorilerinde yabancı markalama ve tüketici Etnosentrizmi”, Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19 (2), pp.363-382
  • Wang, C. I. & Chen, Z.Y. 2004, “Consumer ethnocentrism and willingness to buy domestic products in a developing country setting testing moderating effects”, Journal of Consumer Marketing, 21(6), 391-400.
  • Yapraklı, T. Ş. & Keser, E. 2013, “Tüketici etnosentrizmi: Beyaz eşya ve içecek sektörlerinde karşılaştırmalı bir saha araştırması”, Sosyal Ekonomik Araştırmalar Dergisi, (25), pp. 385-420.

EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER'S ETHNOCENTRIC TENDENCY LEVEL

Year 2017, Volume: 4 Issue: 3, 390 - 399, 30.09.2017

Husniye Ors , Ozlem Catli Aysegul Ermec Sertoglu

https://doi.org/10.17261/Pressacademia.2017.716

Abstract

Purpose- By the fact
that globalization is an influencing factor shaping all structures of society,
the aim is to analyze three thesis about the cultural efffects of globalization
by consumer ethnocentrism; additionally to examine the consumer ethnocentirsm
by demographic factors. Methodology-:  As a descriptive research, the study has been
done by face-to-face survey method and convenience sampling conducted on 331
respondents.

Findings- In order to
measure the ethnocentric levels of consumers, 17-unit CETSCALE scale was used,
and the measurement was found to be reliable. According to the analysis, it has
been found that the ethnocentric level of Turkish consumers is medium, does not
change according to age, but changes according to gender. Also, ethnocentric
level of Turkish consumers is lower for those who has higher education
level. 





Conclusion- According
to the study, ‘hybridization’ thesis is found acceptable among three probable
thesis of the globalization effect on culture. 

Keywords

Globalization culture ethnocentrism consumer behavior marketing

References

  • Akın, M., Çiçek, R., Gürbüz, E. & İnal, E.M. 2009, “Tüketici etnosentrizmi ve davranış niyetleri arasındaki farklılığın belirlenmesinde Cetscale ölçeği”, Ege Akademik Bakış Dergisi, 9 (2), pp 489–512.
  • Altıntaş, M. H. & Tokol, T. 2007, “Cultural openness and consumer ethnocentrism: An empirical analysis of Turkish consumers”, Marketing Intelligence and Planning, 25(4), pp.308-325.
  • Arı, E.S. & Madran, C. 2011, “Satın alma kararlarında tüketici etnosentrizmi ve menşe ülke etkisinin rolü”, Marmara Üniversitesi Sosyal Bilimler Enstitüsü Öneri Dergisi, 9(35), pp.15-33.
  • Armağan, E. A. & Gürsoy, Ö. 2011, “Satın alma kararlarında tüketici etnosentrizmi ve menşe ülke etkisinin cetscale ölçeği ile değerlendirilmesi”, Organizasyon ve Yönetim Bilimleri Dergisi, Cilt 3, Sayı 2, pp. 67-77
  • Asil, H. & Kaya, I. 2013, “Türk tüketicilerin etnosentrik eğilimlerinin belirlenmesi üzerine bir araştırma”, İstanbul Üniversitesi İşletme Fakültesi Dergisi, 42(1), pp. 113-132.
  • Balabanis, G. & Diamantopoulis, A. 2004, “Domestic country bias, contry-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach”, Academy of Marketing Science Journal, 32(1), pp. 80-95.
  • Bawa, A. 2004, “Consumer ethnocentrism: CETSCALE validation and measurement of extent”, VIKALPA, 29(3), pp.43-55 iç. Hamelin, N., Ellouzi, M. Ve Canterbuy, A. (2011). Consumer ethnocentrism and country-of-origin effects in the Moraccan market, Journal of Global Marketing, 24, 228-244. DOI: 10.1080/08911762.2011.592459
  • Bearden, W.O., Hardesty, D.M. & Rose, R.L.. 2001, “Consumer self‐confidence: Refinements in conceptualization and measurement”, Journal of Consumer Research, 28(1) (June), pp.121-134.
  • Cateora, P. 2000, International marketing, Irwin iç. Saffu, K. Ve Walker, J.H. (2005). An assessment of the consumer ethnocentric scale (CETSCALE) in an advanced and transitional country: The case of Canada and Russia, International Journal of Management, 22(4), 556-571.
  • Çilingir, Z. 2014, “Tüketici etnik kökenciliği eğilimi ölçeği (CETSCALE): İstanbul ili tüketicileri üzerine bir pilot araştırma”, International Journal of Economic and Administrative Studies, 7 (13), pp.209-232.
  • Garson, D.G. 2012. Testing statistical assumptions. 2012 Ed. Statistical Publishing Associates:USA iç. Çilingir, Z. (2014). Tüketici etnik kökenciliği eğilimi ölçeği (CETSCALE): İstanbul ili tüketicileri üzerine bir pilot araştırma. International Journal of Economic and Administrative Studies, 7 (13), pp.209-232.
  • Giddens, A. 1998, Modernliğin sonuçları, Ayrıntı Yayınları, İstanbul.
  • Hannerz, U. 1998, Çevre kültür senaryoları. Küreselleşme ve Dünya Sistemi, Çev. G. Seçkin ve H.Yolsal, Bilim ve Sanat Yayınları, Ankara.
  • Harvey, U. 1992, The condition of postmodernity. Blackwell, Oxford. İç. Holton, R. (2013), Küreselleşmenin Kültürel Sonuçları, Sosyoloji Konferansları, 47(1): 59-75.
  • Holton, R. 2013, “Küreselleşmenin kültürel sonuçları”, Sosyoloji Konferansları, 47(1), pp. 59-75.
  • İşler, D. B. 2013, “Tüketici entrosentrizmi ve menşe ülke etkisi ekseninde satın alma kararlarındaki rolü: CETSCALE ölçeği ile bir uygulama”, Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 26(26), pp. 93-122.
  • Kaynak, E. & Kara, A. 2000, “Consumer perceptions of foreign products: An analysis of product-country images and ethnocentrism”, European Journal of Marketing, 36(7/8), pp.928-949.
  • Kemmelmeir, M. 2010, “Gender moderates the impacts of need for structure on social beliefs: Implications for ethnocentrism and authoritarianism”, International Journal of Psychology, 45(3), pp.202-211.
  • Keyman, F. 1998, “Globalleşme ve öteki sorunu: Postmodernizm, feminizml, oryantalizm”, Küreselleşme, Sivil Toplum ve İslam, Vadi Yayınları, Ankara. İç. İçli, G. (2001), “Küreselleşme ve Kültür”, C.Ü. Sosyal Bilimler Dergisi, Aralık 25(2), PP.163-172.
  • Klein, J.G.,Ettenson, R. & Morris, M.D. 1998, “The animosity model of foreign product purchase: An empirical test in the People’s Republic of China”, Journal of Marketing, 62(1), pp. 89-100.
  • McNeill, W. 1986, Polyethnicity and national unity in world history. University of Chicago Press. İç.Holton, R. (2013), Küreselleşmenin Kültürel Sonuçları, Sosyoloji Konferansları, 47(1): 59-75.
  • Netemeyer, R.G.,Durvasula, S. & Lichtenstein, D.R. 1991, “A cross-national assessment of the reliability and validity of the CETSCALE”, Journal of Marketing Research, 28(8), pp. 320-327.
  • Nunnally, J. C. 1978, Psychometric Theory. 2nd Ed. New York. McGraw Hill.
  • Örs, H., Yılmaz, V. & Doğan, M. 2016, “Effect of consumer ethnocentrism on perceived service quality and examination of this contex by cultural relativity and demographic factors: An empirical Study”, Journal of Management, Marketing and Logistics, pp. 14-27.
  • Robertson, R. 1998, Toplum kuramı, kültürel görecelik ve küresellik sorunu. Küreselleşme ve Dünya Sistemi, Çev. G. Seçkin ve H.Yolsal, Bilim ve Sanat Yayınları, Ankara.
  • Shankarmahesh, M. N. 2006, “Consumer ethnosentrism: An integrative review of its antecedents and consequences”, International Marketing Review, 23(2), pp. 146-172.
  • Sharma, S. & Shimp, T.A. & Shin, J. 1995, “Consumer ethnocentrism: A test of anteceedents and moderatorts”, Journal of the Academy of Marketing Science, 23(1), pp.26-37.
  • Shimp, T.A. & Sharma, S. 1987, “Consumer ethnocentrism: Consruction and validation of the CETSCALE”, Journal of Marketing Research, 24(8), pp. 280-289.
  • Turgut, B. A. 2010, “Tüketici etnosentrizminin satınalma davranışlarına etkisi: Hizmet sektöründe bir uygulama”. Yayınlanmamış Yüksek Lisans Tezi, Balıkesir Üniversitesi, Sosyal Bilimler Enstitüsü.
  • Uyar, K. & Dursun, Y. 2015, “Farklı ürün kategorilerinde yabancı markalama ve tüketici Etnosentrizmi”, Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19 (2), pp.363-382
  • Wang, C. I. & Chen, Z.Y. 2004, “Consumer ethnocentrism and willingness to buy domestic products in a developing country setting testing moderating effects”, Journal of Consumer Marketing, 21(6), 391-400.
  • Yapraklı, T. Ş. & Keser, E. 2013, “Tüketici etnosentrizmi: Beyaz eşya ve içecek sektörlerinde karşılaştırmalı bir saha araştırması”, Sosyal Ekonomik Araştırmalar Dergisi, (25), pp. 385-420.
There are 32 citations in total.

Details

Journal Section Articles
Authors

Husniye Ors

Ozlem Catli This is me

Aysegul Ermec Sertoglu

Publication Date September 30, 2017
Published in Issue Year 2017 Volume: 4 Issue: 3

Cite

APA Ors, H., Catli, O., & Ermec Sertoglu, A. (2017). EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER’S ETHNOCENTRIC TENDENCY LEVEL. Research Journal of Business and Management, 4(3), 390-399. https://doi.org/10.17261/Pressacademia.2017.716
AMA Ors H, Catli O, Ermec Sertoglu A. EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER’S ETHNOCENTRIC TENDENCY LEVEL. RJBM. September 2017;4(3):390-399. doi:10.17261/Pressacademia.2017.716
Chicago Ors, Husniye, Ozlem Catli, and Aysegul Ermec Sertoglu. “EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER’S ETHNOCENTRIC TENDENCY LEVEL”. Research Journal of Business and Management 4, no. 3 (September 2017): 390-99. https://doi.org/10.17261/Pressacademia.2017.716.
EndNote Ors H, Catli O, Ermec Sertoglu A (September 1, 2017) EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER’S ETHNOCENTRIC TENDENCY LEVEL. Research Journal of Business and Management 4 3 390–399.
IEEE H. Ors, O. Catli, and A. Ermec Sertoglu, “EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER’S ETHNOCENTRIC TENDENCY LEVEL”, RJBM, vol. 4, no. 3, pp. 390–399, 2017, doi: 10.17261/Pressacademia.2017.716.
ISNAD Ors, Husniye et al. “EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER’S ETHNOCENTRIC TENDENCY LEVEL”. Research Journal of Business and Management 4/3 (September 2017), 390-399. https://doi.org/10.17261/Pressacademia.2017.716.
JAMA Ors H, Catli O, Ermec Sertoglu A. EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER’S ETHNOCENTRIC TENDENCY LEVEL. RJBM. 2017;4:390–399.
MLA Ors, Husniye et al. “EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER’S ETHNOCENTRIC TENDENCY LEVEL”. Research Journal of Business and Management, vol. 4, no. 3, 2017, pp. 390-9, doi:10.17261/Pressacademia.2017.716.
Vancouver Ors H, Catli O, Ermec Sertoglu A. EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER’S ETHNOCENTRIC TENDENCY LEVEL. RJBM. 2017;4(3):390-9.

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