Çevrimiçi Alışveriş Tercihlerinin Mekânsal Dağılımında COVID-19 Pandemi Etkisi

Year 2021, , 120 - 132, 29.09.2021

Ege İmren , Berk Anbaroğlu

https://doi.org/10.48123/rsgis.944468

Abstract

Günümüzde bilgi iletişim teknolojileri (BİT) altyapılarındaki gelişmeler ve mobil cihaz kullanımının yaygınlaşmasıyla internet kullanımı artmıştır. İnternetin ticaret kanalı olarak kullanılmasıyla yüz yüze yapılan alışveriş sanal ortamlara doğru kaymış, bireylerin alışveriş yapma alışkanlıkları da değişmeye başlamıştır. İlgili literatür incelendiğinde; çevrimiçi alışveriş yapan bireylerin mekânsal dağılımını açıklayan iki hipotez belirtilmektedir; verimlilik ve yenillik hipotezleri. Verimlilik hipotezi; çevrimiçi alışverişe olan talebin ticari alanlara erişilebilirliğin düşük olmasından kaynaklandığını belirtirken, yenilik hipotezi teknolojik altyapının daha fazla olduğu bölgelerde bireylerin çevrimiçi alışveriş yapmaya daha eğilimli olduğunu savunmaktadır. Bu hipotezlerle kentsel ve kırsal alanlardaki çevrimiçi alışveriş tercihlerinin sebepleri ve coğrafya(mekân) ile nedensel ilişkileri bilimsel olarak ortaya konmaktadır. Çevrimiçi alışverişe olan talebin uzun vadede kentteki ulaşım planlaması ve perakende sektörüne etkileri olacağı düşünülmektedir. Bununla birlikte, COVID-19 salgını nedeniyle getirilen kısıtlamalar ve “evde kal” önlemleri nedeniyle internet kullanımı artmıştır. Bu çalışmada çevrimiçi alışverişin mekânsal dağılımıyla ilgili pandemiden önce ve sonra olmak üzere yapılan çalışmaların incelenerek, pandeminin çevrimiçi alışveriş ve mekân kullanımına etkisi ortaya çıkarılacaktır.

Keywords

Çevrimiçi alışveriş, BİT, Çevrimiçi alışverişin mekânsal dağılımı, COVID-19 coğrafi yansımaları

The Impact of the COVID-19 Pandemic on the Spatial Distribution of Online Shopping Preferences

Abstract

Today, internet usage has increased with the developments in information communication technologies (ICT) infrastructures and the widespread use of mobile devices. With the use of the Internet as a commercial channel, face-to-face shopping has shifted to virtual environments, and individuals' shopping habits have begun to change. When the relevant literature is examined; Two hypotheses are stated to explain the spatial distribution of individuals who shop online; efficiency and innovation hypotheses. While the efficiency hypothesis states that the demand for online shopping is due to low access to commercial areas, the innovation hypothesis argues that individuals are more likely to shop online in regions with more technological infrastructure. With these hypotheses, the reasons for online shopping preferences in urban and rural areas and their causal relationships with geography (place) are scientifically revealed. It is thought that the demand for online shopping will have long-term effects on the transportation planning and retail sector in the city. Along with these, internet usage has increased due to the restrictions imposed due to the COVID-19 outbreak and "stay at home" measures. In this study, the effects of the pandemic on online shopping and space use will be revealed by examining the studies on the spatial distribution of online shopping, both before and after the pandemic.

Keywords

Online shopping, ICT, Spatial distribution of online shopping, Geographical reflections of COVID-19

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