Digital marketing is a marketing strategy that most businesses use today. Digital marketing, which has a dynamic structure with the tools it uses, also evolves to appeal to every customer base. However, the fact that not everyone is always online is one of the biggest reasons companies still use traditional marketing. Although digital marketing seems to be more preferred with the idea that it is more effective today, there is still an audience that watches television or reads newspapers. The segment in question exposed to traditional marketing strategies may be the target audience of the relevant brands. The idea of businesses to reach more audiences in both digital and traditional ways is an example of how digital and traditional marketing are carried out together, and it has been stated in the study that this method is an effective method. With the fact that using integrated strategies or multi-channel methods in marketing will bring sustainable growth to the business, digital and traditional marketing strategies can be carried out together. This study has contributed to be a guide for the firms that desire to combine these two strategies. It is one of the outputs of this study that content marketing is useful in integrating both strategies.
Primary Language | Turkish |
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Journal Section | 2021:2 Makaleler |
Authors | |
Early Pub Date | December 31, 2021 |
Publication Date | December 31, 2021 |
Published in Issue | Year 2021 Volume: 2021 Issue: 2 |