AŞIRI FİYATLAMA, NEDENLERİ VE COVID-19’UN ETKİSİ

Year 2021, Volume: 2021 Issue: 2, 70 - 84, 31.12.2021

Neslihan Cavlak Murat Selim Selvi

Abstract

Pandemi ile birlikte tüm dünyada düzenli olarak emtia fiyatları artma eğilimi göstermektedir. Bu dönemde tüketiciler, panik satın alma ile ürün stoklamak istemektedirler. İşletmeler de bu durumu fırsat olarak görebilmekte mal ve hizmet fiyatlarında anormal artışlar yaparak, haksız kazanç sağlayabilmektedirler. Çalışmanın amacı; mal ve hizmet fiyatlarında görülen aşırı fiyat artışlarını, nedenlerini ve Covid 19’un aşırı fiyatlar üzerindeki etkisini ortaya koymak ve tartışmaktır. Araştırmanın amacına ulaşmak için, genel olarak son iki yıllık ikincil kaynaklar (kitap, makale, rapor, internet sitesi) üzerinde doküman incelemesi yapılmıştır. Çalışma bu yönüyle Belge Tarama özelliği göstermektedir. Bu çalışmada, doğal afetler, savaş ve terör olayları ve salgınların fahiş fiyat artışlarının nedenleri arasında olduğu belirtilmektedir. Son iki yıldır devam eden Covid-19’un aşırı fiyat artışlarının en önemli nedenlerinden biri olduğuna ilişkin ciddi kanıtlar ortaya çıkmaktadır. Türkiye’deki aşırı fiyat artışlarında dünyadaki emtia (petrol, doğal gaz, tarımsal hammadde ve inşaat malzemeleri vb.) fiyatlarındaki artışların 2021 yılı yaz aylarında da devam etmesinin etkili olduğu ortaya çıkmıştır. Bu araştırma aşırı fiyat artışı sorununun nereden ve nasıl oluştuğunu tespit etmek, doğru ve kalıcı bir çözüm için ayrıntılı akademik çalışmaların yapılması gerekliliğine işaret etmektedir.

Keywords

Emtia, Salgın Dönemi, Tedarik Zinciri, Perakende Satış, Aşırı Fiyat

EXCESSIVE PRICING, CAUSES AND THE EFFECT OF COVID-19

Abstract

There is a worldwide rising trend in commodity prices with the Covid 19 pandemic. Consumers tend to stock up products as a consequence of panic purchasing. Firms may exploit this situation as an opportunity for over pricing of goods and services and thus they may gain unfair profits. The objective of this study is to present and discuss the over pricing of goods and services, its reasons and the effect of Covid 19 pandemic on fancy pricing. In order to reach the objective of the study, a document analysis on secondary sources (books, articles, reports, and websites) has been conducted as the research method. According to this study, natural disasters, wars, terror incidents and pandemics are among the reasons of fancy pricing. Moreover, there are persuasive evidences that demonstrate the Covid 19 pandemic as the key reason of fancy pricing in last two years. The study also presents that the increase in commodity prices (prices of petrol, natural gas, agricultural raw material and construction goods etc.) have a certain impact on the overpricing in Turkey, as for 2021 summer. Finally, this study indicates that there is a further need for academic research for finding out the reasons and means of fancy pricing and offering a precise and permanent solution for overcoming it.

Keywords

Commodity, Epidemic Period, Supply Chain, Retail, Excessive Price, Commodity, Epidemic Period, Supply Chain, Retail, Excessive Price

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