IN THE CONTEXT OF THE DETERMINATION OF THE DIMENSİONS THAT AFFECT APPLICATİONS ON MOBILE MARKETING: SAKARYA UNIVERSİTY ON AN APPLICATION
Abstract
In this study, the scope of permitted applications on mobile marketing, working to identy the factors that allow applications dimensions effects was investigated. Litareure rewiew on permitted applications that provide information, dimensions, perceived benefits an perceived fun, trust, have been identified as disturbing. Students studying at the university of Sakarya survey was implemented in this direction. An exploratory factor analysis of the resulting data, the structural equation modeling confirmatory factor analysis and applied to it. According to the results of analysis of the perceived sized of permitted applications entertainment provide information; on the size of the negative positive directional effect, while the disturbing way. Perceived benefits and trust is not a result of the analysis as the dimension
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