PAZARLAMANIN EVRİM SÜRECİNDE KARŞILAŞILAN BELİRSİZLİKLER

Mesut Çiçek

EN TR

UNCERTAINTIES DURING THE EVOLUTION OF MARKETING

Abstract

In the literature, there are several issues regarding to marketing which has not been finalized yet during the decades. In this context, the objective of this paper is to represent the uncertainties of the marketing during the development of marketing thought. To indicate that effectively, the author will try to ascertain the answers of the following critical questions providing several examples: “Is marketing a distinct field in social sciences?” “Is marketing a science?” “What is the scope of marketing?” and “Do the marketing practitioners and academics collaborate to be more effective” “Is marketing losing its territories”.

Keywords

marketing

References

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Details

Primary Language

Turkish

Subjects

Economics

Journal Section

Research Article

Authors

Mesut Çiçek

Publication Date

September 1, 2017

Submission Date

June 30, 2017

Acceptance Date

August 15, 2017

Published in Issue

Year 2017 Volume: 6 Number: 3

IZ

https://izlik.org/JA33XP86WA

APA

Çiçek, M. (2017). PAZARLAMANIN EVRİM SÜRECİNDE KARŞILAŞILAN BELİRSİZLİKLER. Sakarya Üniversitesi İktisat Dergisi, 6(3), 37-45. https://izlik.org/JA33XP86WA

AMA

1.Çiçek M. PAZARLAMANIN EVRİM SÜRECİNDE KARŞILAŞILAN BELİRSİZLİKLER. Sakarya Üniversitesi İktisat Dergisi. 2017;6(3):37-45. https://izlik.org/JA33XP86WA

Chicago

Çiçek, Mesut. 2017. “PAZARLAMANIN EVRİM SÜRECİNDE KARŞILAŞILAN BELİRSİZLİKLER”. Sakarya Üniversitesi İktisat Dergisi 6 (3): 37-45. https://izlik.org/JA33XP86WA.

EndNote

Çiçek M (September 1, 2017) PAZARLAMANIN EVRİM SÜRECİNDE KARŞILAŞILAN BELİRSİZLİKLER. Sakarya Üniversitesi İktisat Dergisi 6 3 37–45.

IEEE

[1]M. Çiçek, “PAZARLAMANIN EVRİM SÜRECİNDE KARŞILAŞILAN BELİRSİZLİKLER”, Sakarya Üniversitesi İktisat Dergisi, vol. 6, no. 3, pp. 37–45, Sept. 2017, [Online]. Available: https://izlik.org/JA33XP86WA

ISNAD

Çiçek, Mesut. “PAZARLAMANIN EVRİM SÜRECİNDE KARŞILAŞILAN BELİRSİZLİKLER”. Sakarya Üniversitesi İktisat Dergisi 6/3 (September 1, 2017): 37-45. https://izlik.org/JA33XP86WA.

JAMA

1.Çiçek M. PAZARLAMANIN EVRİM SÜRECİNDE KARŞILAŞILAN BELİRSİZLİKLER. Sakarya Üniversitesi İktisat Dergisi. 2017;6:37–45.

MLA

Çiçek, Mesut. “PAZARLAMANIN EVRİM SÜRECİNDE KARŞILAŞILAN BELİRSİZLİKLER”. Sakarya Üniversitesi İktisat Dergisi, vol. 6, no. 3, Sept. 2017, pp. 37-45, https://izlik.org/JA33XP86WA.

Vancouver

1.Mesut Çiçek. PAZARLAMANIN EVRİM SÜRECİNDE KARŞILAŞILAN BELİRSİZLİKLER. Sakarya Üniversitesi İktisat Dergisi [Internet]. 2017 Sep. 1;6(3):37-45. Available from: https://izlik.org/JA33XP86WA

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

UNCERTAINTIES DURING THE EVOLUTION OF MARKETING

Abstract

Keywords