INTERNET SERVICES CAMPAIGN RANKING BASED ON AN INTEGRATED DECISION MAKING APPROACH

Zehra Nur Lafcı; Hüseyin Selçuk Kılıç

INTERNET SERVICES CAMPAIGN RANKING BASED ON AN INTEGRATED DECISION MAKING APPROACH

Abstract

Regarding the firms, the internet service sector in Turkey is quite small. There are few major brands competing strictly both to attract new customers and protect existing customers by providing advantageous and aggressive campaigns. In this study, a campaign selection model in the internet service sector is established by using multiple-criteria decision making techniques. While creating this model, it is benefited from the campaign information of Turkey's leading internet service provider. Besides, while determining the criteria and selecting alternatives, the opinions of experts were received. For determining criteria weights, AHP was used together with fuzzy approximations. For decision makers, there is always an environment of uncertainty in question and this uncertainty has been reduced to a minimum level with fuzzy logic. Later, within the scope of multi-criteria decision making techniques, the popular methods; TOPSIS and VIKOR were separately used to list the alternatives. Afterwards, one listing has been established by integrating two separate listings.

Keywords

References

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Details

Primary Language

English

Subjects

Engineering

Journal Section

Research Article

Authors

Zehra Nur Lafcı This is me
0000-0002-6401-1572
Türkiye

Hüseyin Selçuk Kılıç This is me
0000-0003-3356-0162
Türkiye

Publication Date

September 1, 2017

Submission Date

March 18, 2016

Acceptance Date

August 4, 2017

Published in Issue

Year 2017 Volume: 35 Number: 3

IZ

https://izlik.org/JA34BB57NW

Cite

RIS / Bibtex

APA

Lafcı, Z. N., & Kılıç, H. S. (2017). INTERNET SERVICES CAMPAIGN RANKING BASED ON AN INTEGRATED DECISION MAKING APPROACH. Sigma Journal of Engineering and Natural Sciences, 35(3), 523-534. https://izlik.org/JA34BB57NW

AMA

1.Lafcı ZN, Kılıç HS. INTERNET SERVICES CAMPAIGN RANKING BASED ON AN INTEGRATED DECISION MAKING APPROACH. SIGMA. 2017;35(3):523-534. https://izlik.org/JA34BB57NW

Chicago

Lafcı, Zehra Nur, and Hüseyin Selçuk Kılıç. 2017. “INTERNET SERVICES CAMPAIGN RANKING BASED ON AN INTEGRATED DECISION MAKING APPROACH”. Sigma Journal of Engineering and Natural Sciences 35 (3): 523-34. https://izlik.org/JA34BB57NW.

EndNote

Lafcı ZN, Kılıç HS (September 1, 2017) INTERNET SERVICES CAMPAIGN RANKING BASED ON AN INTEGRATED DECISION MAKING APPROACH. Sigma Journal of Engineering and Natural Sciences 35 3 523–534.

IEEE

[1]Z. N. Lafcı and H. S. Kılıç, “INTERNET SERVICES CAMPAIGN RANKING BASED ON AN INTEGRATED DECISION MAKING APPROACH”, SIGMA, vol. 35, no. 3, pp. 523–534, Sept. 2017, [Online]. Available: https://izlik.org/JA34BB57NW

ISNAD

Lafcı, Zehra Nur - Kılıç, Hüseyin Selçuk. “INTERNET SERVICES CAMPAIGN RANKING BASED ON AN INTEGRATED DECISION MAKING APPROACH”. Sigma Journal of Engineering and Natural Sciences 35/3 (September 1, 2017): 523-534. https://izlik.org/JA34BB57NW.

JAMA

1.Lafcı ZN, Kılıç HS. INTERNET SERVICES CAMPAIGN RANKING BASED ON AN INTEGRATED DECISION MAKING APPROACH. SIGMA. 2017;35:523–534.

MLA

Lafcı, Zehra Nur, and Hüseyin Selçuk Kılıç. “INTERNET SERVICES CAMPAIGN RANKING BASED ON AN INTEGRATED DECISION MAKING APPROACH”. Sigma Journal of Engineering and Natural Sciences, vol. 35, no. 3, Sept. 2017, pp. 523-34, https://izlik.org/JA34BB57NW.

Vancouver

1.Zehra Nur Lafcı, Hüseyin Selçuk Kılıç. INTERNET SERVICES CAMPAIGN RANKING BASED ON AN INTEGRATED DECISION MAKING APPROACH. SIGMA [Internet]. 2017 Sep. 1;35(3):523-34. Available from: https://izlik.org/JA34BB57NW