EVALUATION PRODUCT DEVELOPMENT, PRODUCT DESIGN FOR THE FURNITURE-WOOD INDUSTRY VIA QUALITY FUNCTION DEPLOYMENT AND PARETO ANALYSIS

Year 2020, Volume: 11 Issue: 2, 203 - 217, 01.06.2020

Ayşenur Erdil

Abstract

Product design and development are often discussed by industry experts from a strategic perspective. A common view among these experts is that product development is necessary, and companies are advised to focus their efforts on this process. In this study, product development processes of companies in the furniture industry were examined. The literature and concepts of product development, user friendly design, the state of innovation research in the furniture-wood industry, implementation of these concepts in the system, and marketing strategy for the industry are presented in order to support the objectives of this study. One purpose of this research is also to define the fundamental concepts and properties of the range of activities leading to products that are new to the firm. These activities include the product development process and its key success factors, which are not necessarily new to the market perception, to present the literature of the resource-based view of the firm and the organizational capabilities approach and to discover the principles toward the framework for the furniture wood industry. This study shares common ground with several of the above-described perspectives. This study aims to further the knowledge about product development in the furniture wood industry and to provide insight that can help management make their product development process more effective. According to this objective, the research aimed to demonstrate a general overview and assessment of product design development in terms of quality management and furniture products via Quality Function Deployment (QFD) and Pareto Analysis (PA) respectively.

Keywords

Wood-furniture industry, Pareto Analysis (PA), product development, product design, Quality Function Deployment (QFD)

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