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INTERNET SERVICES CAMPAIGN RANKING BASED ON AN INTEGRATED DECISION MAKING APPROACH

Year 2017, Volume: 35 Issue: 3, 523 - 534, 01.09.2017

Abstract

Regarding the firms, the internet service sector in Turkey is quite small. There are few major brands competing strictly both to attract new customers and protect existing customers by providing advantageous and aggressive campaigns. In this study, a campaign selection model in the internet service sector is established by using multiple-criteria decision making techniques. While creating this model, it is benefited from the campaign information of Turkey's leading internet service provider. Besides, while determining the criteria and selecting alternatives, the opinions of experts were received. For determining criteria weights, AHP was used together with fuzzy approximations. For decision makers, there is always an environment of uncertainty in question and this uncertainty has been reduced to a minimum level with fuzzy logic. Later, within the scope of multi-criteria decision making techniques, the popular methods; TOPSIS and VIKOR were separately used to list the alternatives. Afterwards, one listing has been established by integrating two separate listings.

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There are 37 citations in total.

Details

Primary Language English
Subjects Engineering
Journal Section Research Articles
Authors

Zehra Nur Lafcı This is me 0000-0002-6401-1572

Hüseyin Selçuk Kılıç This is me 0000-0003-3356-0162

Publication Date September 1, 2017
Submission Date March 18, 2016
Published in Issue Year 2017 Volume: 35 Issue: 3

Cite

Vancouver Lafcı ZN, Kılıç HS. INTERNET SERVICES CAMPAIGN RANKING BASED ON AN INTEGRATED DECISION MAKING APPROACH. SIGMA. 2017;35(3):523-34.

IMPORTANT NOTE: JOURNAL SUBMISSION LINK https://eds.yildiz.edu.tr/sigma/