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AI vs. Human in Screenwriting: Is AI the Future Screenwriter?

Year 2024, Volume: 4 Issue: 1, 1 - 22, 30.06.2024

Abstract

This research paper investigates the challenge of discerning between content generated by humans and AI language models across various screenwriting elements. The study presents loglines, treatments, synopses, and dialogue examples to a group of 24 participants. These script elements are created by one human scriptwriter and an AI model. The participants are persons who have taken scenario courses, selected by purposive sampling method. The AI model used to generate the script content is Bing Chat, which is powered by ChatGPT 4, a conversational neural network known for its ability to produce natural and coherent text. Both AI-generated and human-created screenplay elements were provided to the participants, who were then asked questions related to them. The method of presenting both human and AI-generated screenplay options to each participant was chosen because it allows for a direct comparison and an accurate measure of the participants' ability to distinguish between the two. The structured interview type, which is also known as standard interview and researcher-managed interview, was used in this study. The average accuracy rate for all the script elements was 52.7%, which means that the participants had a moderate level of success in identifying the AI-generated and human-generated script elements. The study shows that artificial intelligence can produce script elements that are comparable to, and sometimes even preferred over, human-generated ones.

References

  • Anantrasirichai, N., & Bull, D. (2021). Artificial intelligence in the creative industries: A review. Artificial Intelligence Review, 55(4), 589-656. https://doi.org/10.1007/s10462-021-10039-7
  • Anguiano, D., & Beckett, L. (2023, October 1). How Hollywood writers triumphed over AI – and why it matters. The Guardian.
  • Bryman, A. (2012). Social research methods (4th ed.). Oxford University Press.
  • Chow, P.-S. (2020). Ghost in the (Hollywood) machine: Emergent applications of artificial intelligence in the film industry. NECSUS_European Journal of Media Studies, 9(1), 193–214. https://doi.org/10.25969/mediarep/14307
  • Demir, O. Ö. (2011). Nitel araştırma yöntemleri. In K. Böke (Ed.), Sosyal bilimlerde araştırma yöntemleri (pp. 275-306). Alfa Yayınları.
  • Gümüş, Y. E., & Kocabıyık, Y. (2023). Yapay zekâ teknolojisi yaratıcı yazarlığa karşı: dijital çağda yaratıcı yazarlığın dönüşümü. The Turkish Online Journal of Design, Art and Communication - TOJDAC, 13(4), 1178-1191. https://doi.org/10.7456/tojdac.1323219
  • InFocus Film School. (2023, 8 Ağustos). Will AI replace screenwriters?: 8 reasons AI can’t write good scripts. Retrieved from https://infocusfilmschool.com/will-ai-replace-screenwriters/
  • Kavitha, L. (2023). Copyright challenges in the artificial intelligence revolution: Transforming the film industry from script to screen. Trinity Law Review, 4(1), 1-20. https://doi.org/10.48165/tlr.2024.4.1.1
  • Kumar, R. (2011). Research methodology: A step-by-step guide for beginners. Sage Publications.
  • Kurt, D. E. (2018). Artistic creativity in artificial intelligence (Master’s thesis, Radboud University).
  • Kurzweil, R. (2005). The singularity is near: When humans transcend biology. Viking Penguin.
  • Lee, H.-K. (2022). Rethinking creativity: Creative industries, AI and everyday creativity. Media, Culture & Society, 44 (3), 601-612. https://doi.org/10.1177/01634437221077009
  • Li, Y. (2022). Research on the application of artificial intelligence in the film industry. SHS Web of Conferences, 144, 03002. https://doi.org/10.1051/shsconf/202214403002
  • Marr, B. (2023, May 19). A short history of ChatGPT: How we got to where we are today. Forbes. Retrieved from https://www.forbes.com/sites/bernardmarr/2023/05/19/a-short-history-of-chatgpt-how-we-got-to-where-we-are-today/?sh=613f67d7674f
  • McCarthy, J. (2007, November 12). What is artificial intelligence? Computer Science Department, Stanford University.
  • Mijwel, M. M. (2015). History of artificial intelligence. Research Gate 3, 1-8. https://doi.org/10.13140/RG.2.2.16418.15046
  • Miroshnichenko, A. (2018). AI to bypass creativity. Will robots replace journalists? (The answer is “Yes”). Information, 9(7), 163-183. https://doi.org/10.3390/info9070183
  • Mirowski, P. W., Mathewson, K. W., Pittman, J., & Evans, R. (2023, April, 23-28). Co-writing screenplays and theatre scripts with language models: Evaluation by industry professionals. Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems (CHI ’23), Hamburg, Germany. ACM, New York, NY, USA. https://doi.org/10.1145/3544548.3581225
  • Momot, I. (2022). Artificial intelligence in filmmaking process: Future scenarios [Bachelor's thesis, JAMK University of Applied Sciences].
  • Nieto, J. (2023, April 20). Can AI write a screenplay? A review of 3 programs. AMT Lab. https://amt-lab.org/reviews/2023/4/can-ai-screenwrite-a-review-of-3-programs
  • Nor Rashidi, M., Ara Begum, R., Mokhtar, M., & Pereira, J. J. (2014). The conduct of structured interviews as research implementation method. Journal of Advanced Research Design, 1(1). 18-27.
  • Patton, Q. M. (1987). How to use qualitative methods in evaluation. Sage Publications.
  • Shah, S. (2023, May 4). Why the WGA is striking for limits on the use of AI. Time. https://time.com/6277158/writers-strike-ai-wga-screenwriting/
  • Song, Y. (2022, June 1). Analysis on whether artificial intelligence can replace human screenwriters. In Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022) (Advances in Social Science, Education and Humanities Research). Atlantis Press SARL. https://doi.org/10.2991/assehr.k.220504.128. 693-697.
  • Tongco, M. D. C. (2007). Purposive sampling as a tool for informant selection. Ethnobotany Research & Applications, 5, 147-158.
  • Turing, A. (1950). Computing machinery and intelligence. Mind, 59(236), 433-460.
  • Uslu, F., & Demir, E. (2023). Nitel bir veri toplama tekniği: derinlemesine görüşme. Hacettepe Üniversitesi Edebiyat Fakültesi Dergisi, 40(1), 289-299. https://doi.org/10.32600/huefd.1184085
  • Williams, C. (2007). Research methods. Journal of Business & Economic Research, 5(3), 65-72. https://clutejournals.com/index.php/JBER/article/view/2532/2578
  • Wilson, A., & Anderson, D. (2022). Exploring the confluence of artificial intelligence and creativity: Shaping the future of arts and innovation. Research Gate. https://www.researchgate.net/publication/373653388_Exploring_the_Confluence_of_Artificial_Intelligence_and_Creativity_Shaping_the_Future_of_Arts_and_Innovation
  • Yıldırım, A., & Şimşek, H. (2000). Sosyal bilimlerde nitel araştırma yöntemleri. Seçkin Yayıncılık.

Senaryo Yazımında Yapay Zekâ İnsana Karşı: Geleceğin Senaristi Yapay Zekâ mı?

Year 2024, Volume: 4 Issue: 1, 1 - 22, 30.06.2024

Abstract

Bu araştırma makalesi, çeşitli senaryo yazım unsurlarında insanlar ve yapay zeka dil modelleri tarafından üretilen içerikler arasında ayrım yapmanın zorluğunu araştırmaktadır. Çalışmada 24 katılımcıdan oluşan bir gruba logline, tretman, sinopsis ve diyalog örnekleri sunulmuştur. Bu senaryo unsurları bir insan senarist ve bir yapay zeka modeli tarafından oluşturulmuştur. Katılımcılar, amaçlı örnekleme yöntemiyle seçilen senaryo dersleri almış kişilerdir. Senaryo içeriğini oluşturmak için kullanılan yapay zeka modeli, doğal ve tutarlı metin üretme becerisiyle bilinen ChatGPT 4 tarafından desteklenen Bing Chat'tir.
Hem yapay zeka tarafından üretilen hem de insan tarafından oluşturulan senaryo öğeleri katılımcılara sunulmuş ve daha sonra bunlarla ilgili sorular sorulmuştur. Her katılımcıya hem insan hem de yapay zeka tarafından üretilen senaryo seçeneklerini sunma yöntemi, doğrudan bir karşılaştırmaya ve katılımcıların ikisi arasında ayrım yapma becerisinin doğru bir şekilde ölçülmesine olanak tanıdığı için seçilmiştir. Bu çalışmada metod olarak standart mülakat ve araştırmacı tarafından yönetilen mülakat olarak da bilinen yapılandırılmış mülakat türü kullanılmıştır.
Tüm senaryo unsurları için ortalama doğruluk oranı %52,7'dir; bu da katılımcıların yapay zeka tarafından üretilen ve insan tarafından üretilen senaryo unsurlarını tanımlamada orta düzeyde bir başarıya sahip oldukları anlamına gelmektedir. Çalışma, yapay zekanın insan tarafından üretilenlerle karşılaştırılabilir ve bazen daha fazla tercih edilen senaryo öğeleri üretebileceğini göstermektedir.

References

  • Anantrasirichai, N., & Bull, D. (2021). Artificial intelligence in the creative industries: A review. Artificial Intelligence Review, 55(4), 589-656. https://doi.org/10.1007/s10462-021-10039-7
  • Anguiano, D., & Beckett, L. (2023, October 1). How Hollywood writers triumphed over AI – and why it matters. The Guardian.
  • Bryman, A. (2012). Social research methods (4th ed.). Oxford University Press.
  • Chow, P.-S. (2020). Ghost in the (Hollywood) machine: Emergent applications of artificial intelligence in the film industry. NECSUS_European Journal of Media Studies, 9(1), 193–214. https://doi.org/10.25969/mediarep/14307
  • Demir, O. Ö. (2011). Nitel araştırma yöntemleri. In K. Böke (Ed.), Sosyal bilimlerde araştırma yöntemleri (pp. 275-306). Alfa Yayınları.
  • Gümüş, Y. E., & Kocabıyık, Y. (2023). Yapay zekâ teknolojisi yaratıcı yazarlığa karşı: dijital çağda yaratıcı yazarlığın dönüşümü. The Turkish Online Journal of Design, Art and Communication - TOJDAC, 13(4), 1178-1191. https://doi.org/10.7456/tojdac.1323219
  • InFocus Film School. (2023, 8 Ağustos). Will AI replace screenwriters?: 8 reasons AI can’t write good scripts. Retrieved from https://infocusfilmschool.com/will-ai-replace-screenwriters/
  • Kavitha, L. (2023). Copyright challenges in the artificial intelligence revolution: Transforming the film industry from script to screen. Trinity Law Review, 4(1), 1-20. https://doi.org/10.48165/tlr.2024.4.1.1
  • Kumar, R. (2011). Research methodology: A step-by-step guide for beginners. Sage Publications.
  • Kurt, D. E. (2018). Artistic creativity in artificial intelligence (Master’s thesis, Radboud University).
  • Kurzweil, R. (2005). The singularity is near: When humans transcend biology. Viking Penguin.
  • Lee, H.-K. (2022). Rethinking creativity: Creative industries, AI and everyday creativity. Media, Culture & Society, 44 (3), 601-612. https://doi.org/10.1177/01634437221077009
  • Li, Y. (2022). Research on the application of artificial intelligence in the film industry. SHS Web of Conferences, 144, 03002. https://doi.org/10.1051/shsconf/202214403002
  • Marr, B. (2023, May 19). A short history of ChatGPT: How we got to where we are today. Forbes. Retrieved from https://www.forbes.com/sites/bernardmarr/2023/05/19/a-short-history-of-chatgpt-how-we-got-to-where-we-are-today/?sh=613f67d7674f
  • McCarthy, J. (2007, November 12). What is artificial intelligence? Computer Science Department, Stanford University.
  • Mijwel, M. M. (2015). History of artificial intelligence. Research Gate 3, 1-8. https://doi.org/10.13140/RG.2.2.16418.15046
  • Miroshnichenko, A. (2018). AI to bypass creativity. Will robots replace journalists? (The answer is “Yes”). Information, 9(7), 163-183. https://doi.org/10.3390/info9070183
  • Mirowski, P. W., Mathewson, K. W., Pittman, J., & Evans, R. (2023, April, 23-28). Co-writing screenplays and theatre scripts with language models: Evaluation by industry professionals. Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems (CHI ’23), Hamburg, Germany. ACM, New York, NY, USA. https://doi.org/10.1145/3544548.3581225
  • Momot, I. (2022). Artificial intelligence in filmmaking process: Future scenarios [Bachelor's thesis, JAMK University of Applied Sciences].
  • Nieto, J. (2023, April 20). Can AI write a screenplay? A review of 3 programs. AMT Lab. https://amt-lab.org/reviews/2023/4/can-ai-screenwrite-a-review-of-3-programs
  • Nor Rashidi, M., Ara Begum, R., Mokhtar, M., & Pereira, J. J. (2014). The conduct of structured interviews as research implementation method. Journal of Advanced Research Design, 1(1). 18-27.
  • Patton, Q. M. (1987). How to use qualitative methods in evaluation. Sage Publications.
  • Shah, S. (2023, May 4). Why the WGA is striking for limits on the use of AI. Time. https://time.com/6277158/writers-strike-ai-wga-screenwriting/
  • Song, Y. (2022, June 1). Analysis on whether artificial intelligence can replace human screenwriters. In Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022) (Advances in Social Science, Education and Humanities Research). Atlantis Press SARL. https://doi.org/10.2991/assehr.k.220504.128. 693-697.
  • Tongco, M. D. C. (2007). Purposive sampling as a tool for informant selection. Ethnobotany Research & Applications, 5, 147-158.
  • Turing, A. (1950). Computing machinery and intelligence. Mind, 59(236), 433-460.
  • Uslu, F., & Demir, E. (2023). Nitel bir veri toplama tekniği: derinlemesine görüşme. Hacettepe Üniversitesi Edebiyat Fakültesi Dergisi, 40(1), 289-299. https://doi.org/10.32600/huefd.1184085
  • Williams, C. (2007). Research methods. Journal of Business & Economic Research, 5(3), 65-72. https://clutejournals.com/index.php/JBER/article/view/2532/2578
  • Wilson, A., & Anderson, D. (2022). Exploring the confluence of artificial intelligence and creativity: Shaping the future of arts and innovation. Research Gate. https://www.researchgate.net/publication/373653388_Exploring_the_Confluence_of_Artificial_Intelligence_and_Creativity_Shaping_the_Future_of_Arts_and_Innovation
  • Yıldırım, A., & Şimşek, H. (2000). Sosyal bilimlerde nitel araştırma yöntemleri. Seçkin Yayıncılık.
There are 30 citations in total.

Details

Primary Language English
Subjects Radio-Television, Communication and Media Studies (Other)
Journal Section Research Articles
Authors

Kemal Çelik 0000-0003-1577-5151

Early Pub Date June 27, 2024
Publication Date June 30, 2024
Submission Date May 13, 2024
Acceptance Date June 24, 2024
Published in Issue Year 2024 Volume: 4 Issue: 1

Cite

APA Çelik, K. (2024). AI vs. Human in Screenwriting: Is AI the Future Screenwriter?. Sakarya İletişim, 4(1), 1-22.