İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi

Selçuk Yasin Yıldız

İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi

Öz

İnternet üzerinden alışveriş yapan bireylerin algıladıkları risklerin, müşteri memnuniyeti ve müşteri memnuniyetsizliği üzerine etkilerinin belirlenmesi amacıyla yapılan bu çalışma, Y kuşağından 416 tüketici ile yüz yüze görüşülerek elde edilen veriler aracılığıyla yapılmıştır. Toplanan verilere ki-kare testi ve regresyon testi uygulanmıştır. Çalışma sonuçlarına göre; algılanan risk boyutlarından zaman riski ve psikolojik riskin müşteri memnuniyetine, sosyal risk ve psikolojik riskin müşteri memnuniyetsizliğine etkisinin olduğu belirlenmiştir.

Anahtar Kelimeler

Çevrimiçi alışveriş,müşteri memnuniyeti,müşteri memnuniyetsizliği,algılanan risk

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Details

Primary Language

Turkish

Subjects

Business Administration

Journal Section

Research Article

Authors

Selçuk Yasin Yıldız
CUMHURİYET ÜNİVERSİTESİ
Türkiye

Publication Date

December 1, 2017

Submission Date

June 21, 2017

Acceptance Date

November 9, 2017

Published in Issue

Year 2017 Volume: 1 Number: 1-2

IZ

https://izlik.org/JA74LA82JW

Cite

RIS / Bibtex

APA

Yıldız, S. Y. (2017). İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi. Pazarlama İçgörüsü Üzerine Çalışmalar, 1(1-2), 32-40. https://izlik.org/JA74LA82JW

AMA

1.Yıldız SY. İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi. SOMI. 2017;1(1-2):32-40. https://izlik.org/JA74LA82JW

Chicago

Yıldız, Selçuk Yasin. 2017. “İnternet üzerinden Alışveriş Yapan Bireylerde Risk Algısı Ile Memnuniyet Ve Memnuniyetsizlik Etkileşimi”. Pazarlama İçgörüsü Üzerine Çalışmalar 1 (1-2): 32-40. https://izlik.org/JA74LA82JW.

EndNote

Yıldız SY (December 1, 2017) İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi. Pazarlama İçgörüsü Üzerine Çalışmalar 1 1-2 32–40.

IEEE

[1]S. Y. Yıldız, “İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi”, SOMI, vol. 1, no. 1-2, pp. 32–40, Dec. 2017, [Online]. Available: https://izlik.org/JA74LA82JW

ISNAD

Yıldız, Selçuk Yasin. “İnternet üzerinden Alışveriş Yapan Bireylerde Risk Algısı Ile Memnuniyet Ve Memnuniyetsizlik Etkileşimi”. Pazarlama İçgörüsü Üzerine Çalışmalar 1/1-2 (December 1, 2017): 32-40. https://izlik.org/JA74LA82JW.

JAMA

1.Yıldız SY. İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi. SOMI. 2017;1:32–40.

MLA

Yıldız, Selçuk Yasin. “İnternet üzerinden Alışveriş Yapan Bireylerde Risk Algısı Ile Memnuniyet Ve Memnuniyetsizlik Etkileşimi”. Pazarlama İçgörüsü Üzerine Çalışmalar, vol. 1, no. 1-2, Dec. 2017, pp. 32-40, https://izlik.org/JA74LA82JW.

Vancouver

1.Selçuk Yasin Yıldız. İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi. SOMI [Internet]. 2017 Dec. 1;1(1-2):32-40. Available from: https://izlik.org/JA74LA82JW