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Erken Dönem Pazarlama Düşünce Okulları

Year 2020, Volume: 4 Issue: 2, 74 - 85, 22.12.2020

Abstract

Herhangi bir akademik disiplin çalışmasında, fikirler ve kavramlar tartışılır ve münakaşa edilir. Zamanla, bu kavramlar ve tartışmalar, ilgili disiplini anlamaya yönelik bir yaklaşım veya bir düşünce okulu olarak tanımlanabilecek kitleler halinde kümelenmektedir.
Bireysel pazarlama düşüncesi okullarının erken tarihini inceleyen birçok çalışma bulunmaktadır. Bu çalışmalar arasından özellikle Hollander’in (1980) kurumsal okul, Hunt ve Goolsby’in (1988) pazarlama fonksiyonları okulu, Murphy ve Enis (1986) ve Zinn ve Johnson’nın (1990) emtia okulu ve Savitt (1990) bölgelerarası ticaret okulu üzerine yaptıkları çalışmalar öne çıkmaktadır. Bunlara ek olarak Bartels’in (1988) Pazarlama Düşüncesi Tarihi kitabı ve Sheth vd. (1988) Pazarlama Teorisi: Evrimi ve Tarihi kitabında ilk pazarlama düşüncesi ve teorisi okullarına dair önemli tartışmalar bulunmaktadır.

References

  • Alderson, W. (1957) Marketing Behavior and Executive Action. Homewood, IL: Richard D. Irwin.
  • Alderson, W. ve Miles, M.W. (1965) “Toward a Formal Theory of Transactions and Transvections”, Journal of Marketing Research, 2 : 117–127. Alexander, R.S. (1951) “Goods for the Market: Industrial Goods”, in C.F. Phillips (ed.) Marketing by Manufacturers, Homewood, IL: Richard Irwin, 34–58. Aspinwall, L. (1958) “The Characteristics of Goods and Parallel Systems Theories”, in E.J. Kelley and W. Lazer (eds) Managerial Marketing, Homewood, IL: Richard D. Irwin, 434–450.
  • Aspinwall, L. (1962) “The Depot Theory”, in E.J. Kelley and W. Lazer (eds) Managerial Marketing, Homewood, IL: Richard D. Irwin, 652–659.
  • Bartels, R. (1988) The History of Marketing Thought. Columbus, OH: Publishing Horizons. Beckman, T.N., Davidson, W.R. ve Talarzyk, W.W. (1973) Marketing. New York: Ronald Press.
  • Breyer, R.F. (1964) “Some Observations on “Structural” Formation and the Growth of Marketing Channels”, in R. Cox, W. Alderson and S. Shapiro (eds) Theory in Marketing, second edition, Homewood, IL: Richard D. Irwin, 163–175.
  • Bucklin, L.P. (1963) “Retail Strategy and the Classification of Consumer Goods”, Journal of Marketing, 3: 50–55.
  • Bucklin, L.P. (1965) “Postponement, Speculation and the Structure of Distribution Channels”, Journal of Marketing Research, 2: 26–31.
  • Bucklin, L.P. (1970) Vertical Marketing Systems. Glenview, IL: Scott Foresman.
  • Bucklin, L.P. (1976) “Retrospective Comment on Retail Strategy and the Classification of Consumer Goods”, in H.A. Thompson (ed.) The Great Writings in Marketing, Plymouth, MI: The Commerce Press, 474–480.
  • Butler, R.S. ve Swinney, J.B. (1918) Marketing and Merchandising. New York: Alexander Hamilton Institute. Cherington, P.T. (1920) The Elements of Marketing. New York: Macmillan.
  • Converse, P.D. (1921) Marketing Methods and Policies. Englewood Cliffs, NJ: Prentice-Hall.
  • Converse, P.D. (1945) “The Development of the Science of Marketing – An Exploratory Survey”, Journal of Marketing, 10: 14–23.
  • Converse, P.D. (1949) “New Laws of Retail Gravitation”, Journal of Marketing, 14: 379–384.
  • Copeland, M.T. (1924) Principles of Merchandising. Chicago, IL: A.W. Shaw.
  • Cox, R., Goodman, C.S. ve Fichandler, T.C. (1965) Distribution in a High-Level Economy. Englewood Cliffs, NJ: Prentice-Hall.
  • Darby, M.R. ve Karni, E. (1973) “Free Competition and the Optimal Amount of Fraud”, Journal of Law and Economics, 16(April): 67–86.
  • Dixon, D.F. ve Wilkinson, I.F. (1982) The Marketing System. Sydney, Australia: Longman Cheshire.
  • Duncan, C.S. (1920) Marketing–Its Problems and Methods. New York: D. Appleton & Co.
  • Enis, B.M. ve Roering, K.J. (1980) “Product Classification Taxonomies: Synthesis and Consumer Implications”, in C. Lamb, Jr and P.M. Dunne (eds) Theoretical Developments in Marketing, Chicago, IL: American Marketing Association, 186–189.
  • Faria, A.J. (1983) “The Development of the Functional Approach to the Study of Marketing to 1940”, in S.C. Hollander and R. Savitt (eds) First North American Workshop on Historical Research in Marketing, Lansing, MI: Michigan State University, 160–169.
  • Fisk, G. (1967) Marketing Systems. New York: Harper & Row.
  • Gardner, E.H. (1945) “Consumer Goods Classification”, Journal of Marketing, 9: 275–276.
  • Geyskens, I., Steenkamp, Jan-Benedict, E.M. ve Kumar, N. (1999) “A Meta-Analysis of Satisfaction in Marketing Channel Relationships”, Journal of Marketing Research, 36: 223–239.
  • Gilbreth, F.B. (1911) Motion Study: A Method for Increasing the Efficiency of the Workman. New York: D. Von Nostron. Grether, E.T. (1950) “A Theoretical Approach to the Study of Marketing”, in R. Cox and W. Alderson (eds) Theory in Marketing, Homewood, IL: Richard D. Irwin, 113– 123.
  • Holbrook, M.B. ve Howard, J.A. (1977) “Frequently Purchased Nondurable Goods and Services”, in R. Ferber (ed.) Selected Aspects of Consumer Behavior, Washington, DC: NSF, 189–222.
  • Hollander, S.C. (1980) “Some Notes on the Difficulty of Identifying the Marketing Thought Contributions of the Early Institutionalists”, in C. Lamb, Jr and P. Dunne (eds) Theoretical Developments in Marketing, Chicago, IL: American Marketing Association, 45–46.
  • Holton, R.H. (1958) ‘The Distinction Between Convenience Goods, Shopping Goods and Specialty Goods”, Journal of Marketing, 23: 53–56.
  • Huff, D.L. (1964) “Defining and Estimating a Trading Area”, Journal of Marketing, 28: 34–38.
  • Hunt, S.D. ve Goolsby, J. (1988) “The Rise and Fall of the Functional Approach to Marketing: A Paradigm Displacement Perspective”, in T. Nevett and R.A. Fullerton (eds) Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander, Lexington, CT: Lexington Books, 35–52. Jones, D.G.B. ve Monieson, D.D. (1990) “Early Development of the Philosophy of Marketing Thought”, Journal of Marketing, 54(1): 102– 113.
  • Jones, D.G.B. ve Shaw, E.H. (2002) “A History of Marketing Thought”, in Barton A. Weitz and Robin Wensley (eds) Handbook of Marketing, London: Sage, 39–66.
  • Judd, R.C. (1969) “The Case for Redefining Services”, Journal of Marketing, 28(Ocak): 58–59.
  • Kaish, S. (1967) “Cognitive Dissonance and the Classification of Consumer Goods”, Journal of Marketing, 31(Ekim): 28–31.
  • Krugman, H.E. (1965) “The Impact of Television Advertising: Learning Without Involvement”, Public Opinion Quarterly, 29(Fall): 349–356.
  • Lewis, E.H. (1968) Marketing Channels: Structure and Strategy. New York: McGraw- Hill.
  • Lovelock, C.H. (1981) “Classifying Services to Gain Strategic Marketing Insight”, Journal of Marketing, 47(Temmuz): 9–20.
  • Luck, D.J. (1959) “On the Nature of Specialty Goods”, Journal of Marketing, 24(Temmuz): 61–64.
  • Mallen, B.E. (1967) The Marketing Channel: A Conceptual Viewpoint. New York: John Wiley.
  • Maynard, H.H., Weidler, W.C. ve Beckman, T.N. (1927) Principles of Marketing. New York: Ronald Press.
  • McCarthy, E.J. (1960) Basic Marketing: A Managerial Approach. Homewood, IL: Richard D. Irwin. McGarry, E.D. (1950) “Some Functions of Marketing Reconsidered”, in R. Cox and W. Alderson (eds) Theory in Marketing, Homewood, IL: Richard D. Irwin, 263– 279.
  • McInnes, W. (1964) “A Conceptual Approach to Marketing”, in Reavis Cox, Wroe Alderson and Stanley Shapiro (eds) Theory in Marketing, second edition, Homewood, IL: Richard D. Irwin, 51–67.
  • Murphy, P.E. and Enis, B.M. (1986) “Classifying Products Strategically’” Journal of Marketing, 50(Temmuz): 24–42.
  • Nelson, P.J. (1970) “Information and Consumer Behavior”, Journal of Political Economy, 78(Mart/Nisan): 311–329.
  • Nelson, P.J. (1974) “Advertising as Information”, Journal of Political Economy, 82(July/August): 729–754.
  • Parlin, C. (1912) “Department Store Report” Vol. B, (October) 1912’, cited by Edward H. Gardner (1945) ‘Consumer Goods Classification’, Journal of Marketing, 9(ocak): 275–276.
  • Parlin, C. (1915) “The Merchandising of Textiles”, A speech delivered to the National Wholesale Dry Goods Association, Philadelphia’ in (1964) Hiram C. Barksdale (ed.) Marketing and Progress, New York: Holt, Rinehart and Winston, 297–312.
  • Perraault, W.D, Jr ve McCarthy, E.J. (1996) Basic Marketing: A Global-Managerial Approach. Homewood, IL: Richard D. Irwin. Rathmell, J.M. (1966) “What is Meant by Services?” Journal of Marketing, 30(Ekim): 32–36.
  • Reilly, W.J. (1931) The Law of Retail Gravitation. New York: John Wiley.
  • Revzan, D.A. (1961) Wholesaling in Marketing Organization. New York: John Wiley.
  • Ryan, F.W. (1935) “Functional Elements in Market Distribution”, Harvard Business Review, 13(Ekim): 137–143.
  • Savitt, R. (1981) “The Theory of Interregional Trade”, in F. Balderson, J. Carman and F.M. Nicosia (eds) Regulation of Marketing and the Public Interest, New York: Pergamon Press, 229–238.
  • Shaw, A.W. (1912) “Some Problems in Market Distribution”, Quarterly Journal of Economics, 26 (Ağustos): 706–765.
  • Shaw, A.W. (1916) An Approach to Business Problems. Cambridge, MA: Harvard University Press.
  • Shaw, A.W. (1950) “Correspondence, Arch W. Shaw to Peggy Davies, April 14, Acceptance Speech at the 1950 Converse Award”, Edwin Francis Gay Collection. San Marino, CA: The Huntington Library.
  • Shaw, E.H. (1995) “The First Dialogue on Macromarketing”, Journal of Macromarketing, 15(Bahar): 7–20. Sheng, S.Y. (2007) Foreign Market Opportunity Analysis, PhD dissertation, Florida Atlantic University. Sheth, J.N., Gardner, D.M. ve Garrett, D.E. (1988) Marketing Theory: Evolution and Evaluation. New York: John Wiley.
  • Shostack, G.L. (1977) “Breaking Free from Product Marketing”, Journal of Marketing, 41(Nisan): 73–80. Stern, L. (1969) Distribution Channels: Behavioral Dimensions. New York: Houghton Mifflin.
  • Stigler, G. (1961) “The Economics of Information”, Journal of Political Economy, 69(Haziran): 213–224. Vaile, R.S., Grether, E.T. ve Cox, R. (1952) Marketing in the American Economy. New York: Ronald Press.
  • Vanderblue, H.B. (1921) “The Functional Approach to the Study of Marketing”, Journal of Political Economy, 23(Haziran): 676–683.
  • Vargo, S. ve Lusch, R.F. (2004) “Evolving to a New Dominant Logic for Marketing”, Journal of Marketing, 68(1): 1–17. Weld, L.D.H. (1916) The Marketing of Farm Products. New York: Macmillan.
  • Weld, L.D.H. (1917) “Marketing Functions and Mercantile Organization”, American Economic Review, (Haziran): 306–318.
  • Zinn, W. veJohnson, S.D. (1990) “The Commodity Approach in Marketing Research: Is It Really Obsolete?”, Journal of the Academy of Marketing Science, 18(Fall): 345–353.
Year 2020, Volume: 4 Issue: 2, 74 - 85, 22.12.2020

Abstract

References

  • Alderson, W. (1957) Marketing Behavior and Executive Action. Homewood, IL: Richard D. Irwin.
  • Alderson, W. ve Miles, M.W. (1965) “Toward a Formal Theory of Transactions and Transvections”, Journal of Marketing Research, 2 : 117–127. Alexander, R.S. (1951) “Goods for the Market: Industrial Goods”, in C.F. Phillips (ed.) Marketing by Manufacturers, Homewood, IL: Richard Irwin, 34–58. Aspinwall, L. (1958) “The Characteristics of Goods and Parallel Systems Theories”, in E.J. Kelley and W. Lazer (eds) Managerial Marketing, Homewood, IL: Richard D. Irwin, 434–450.
  • Aspinwall, L. (1962) “The Depot Theory”, in E.J. Kelley and W. Lazer (eds) Managerial Marketing, Homewood, IL: Richard D. Irwin, 652–659.
  • Bartels, R. (1988) The History of Marketing Thought. Columbus, OH: Publishing Horizons. Beckman, T.N., Davidson, W.R. ve Talarzyk, W.W. (1973) Marketing. New York: Ronald Press.
  • Breyer, R.F. (1964) “Some Observations on “Structural” Formation and the Growth of Marketing Channels”, in R. Cox, W. Alderson and S. Shapiro (eds) Theory in Marketing, second edition, Homewood, IL: Richard D. Irwin, 163–175.
  • Bucklin, L.P. (1963) “Retail Strategy and the Classification of Consumer Goods”, Journal of Marketing, 3: 50–55.
  • Bucklin, L.P. (1965) “Postponement, Speculation and the Structure of Distribution Channels”, Journal of Marketing Research, 2: 26–31.
  • Bucklin, L.P. (1970) Vertical Marketing Systems. Glenview, IL: Scott Foresman.
  • Bucklin, L.P. (1976) “Retrospective Comment on Retail Strategy and the Classification of Consumer Goods”, in H.A. Thompson (ed.) The Great Writings in Marketing, Plymouth, MI: The Commerce Press, 474–480.
  • Butler, R.S. ve Swinney, J.B. (1918) Marketing and Merchandising. New York: Alexander Hamilton Institute. Cherington, P.T. (1920) The Elements of Marketing. New York: Macmillan.
  • Converse, P.D. (1921) Marketing Methods and Policies. Englewood Cliffs, NJ: Prentice-Hall.
  • Converse, P.D. (1945) “The Development of the Science of Marketing – An Exploratory Survey”, Journal of Marketing, 10: 14–23.
  • Converse, P.D. (1949) “New Laws of Retail Gravitation”, Journal of Marketing, 14: 379–384.
  • Copeland, M.T. (1924) Principles of Merchandising. Chicago, IL: A.W. Shaw.
  • Cox, R., Goodman, C.S. ve Fichandler, T.C. (1965) Distribution in a High-Level Economy. Englewood Cliffs, NJ: Prentice-Hall.
  • Darby, M.R. ve Karni, E. (1973) “Free Competition and the Optimal Amount of Fraud”, Journal of Law and Economics, 16(April): 67–86.
  • Dixon, D.F. ve Wilkinson, I.F. (1982) The Marketing System. Sydney, Australia: Longman Cheshire.
  • Duncan, C.S. (1920) Marketing–Its Problems and Methods. New York: D. Appleton & Co.
  • Enis, B.M. ve Roering, K.J. (1980) “Product Classification Taxonomies: Synthesis and Consumer Implications”, in C. Lamb, Jr and P.M. Dunne (eds) Theoretical Developments in Marketing, Chicago, IL: American Marketing Association, 186–189.
  • Faria, A.J. (1983) “The Development of the Functional Approach to the Study of Marketing to 1940”, in S.C. Hollander and R. Savitt (eds) First North American Workshop on Historical Research in Marketing, Lansing, MI: Michigan State University, 160–169.
  • Fisk, G. (1967) Marketing Systems. New York: Harper & Row.
  • Gardner, E.H. (1945) “Consumer Goods Classification”, Journal of Marketing, 9: 275–276.
  • Geyskens, I., Steenkamp, Jan-Benedict, E.M. ve Kumar, N. (1999) “A Meta-Analysis of Satisfaction in Marketing Channel Relationships”, Journal of Marketing Research, 36: 223–239.
  • Gilbreth, F.B. (1911) Motion Study: A Method for Increasing the Efficiency of the Workman. New York: D. Von Nostron. Grether, E.T. (1950) “A Theoretical Approach to the Study of Marketing”, in R. Cox and W. Alderson (eds) Theory in Marketing, Homewood, IL: Richard D. Irwin, 113– 123.
  • Holbrook, M.B. ve Howard, J.A. (1977) “Frequently Purchased Nondurable Goods and Services”, in R. Ferber (ed.) Selected Aspects of Consumer Behavior, Washington, DC: NSF, 189–222.
  • Hollander, S.C. (1980) “Some Notes on the Difficulty of Identifying the Marketing Thought Contributions of the Early Institutionalists”, in C. Lamb, Jr and P. Dunne (eds) Theoretical Developments in Marketing, Chicago, IL: American Marketing Association, 45–46.
  • Holton, R.H. (1958) ‘The Distinction Between Convenience Goods, Shopping Goods and Specialty Goods”, Journal of Marketing, 23: 53–56.
  • Huff, D.L. (1964) “Defining and Estimating a Trading Area”, Journal of Marketing, 28: 34–38.
  • Hunt, S.D. ve Goolsby, J. (1988) “The Rise and Fall of the Functional Approach to Marketing: A Paradigm Displacement Perspective”, in T. Nevett and R.A. Fullerton (eds) Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander, Lexington, CT: Lexington Books, 35–52. Jones, D.G.B. ve Monieson, D.D. (1990) “Early Development of the Philosophy of Marketing Thought”, Journal of Marketing, 54(1): 102– 113.
  • Jones, D.G.B. ve Shaw, E.H. (2002) “A History of Marketing Thought”, in Barton A. Weitz and Robin Wensley (eds) Handbook of Marketing, London: Sage, 39–66.
  • Judd, R.C. (1969) “The Case for Redefining Services”, Journal of Marketing, 28(Ocak): 58–59.
  • Kaish, S. (1967) “Cognitive Dissonance and the Classification of Consumer Goods”, Journal of Marketing, 31(Ekim): 28–31.
  • Krugman, H.E. (1965) “The Impact of Television Advertising: Learning Without Involvement”, Public Opinion Quarterly, 29(Fall): 349–356.
  • Lewis, E.H. (1968) Marketing Channels: Structure and Strategy. New York: McGraw- Hill.
  • Lovelock, C.H. (1981) “Classifying Services to Gain Strategic Marketing Insight”, Journal of Marketing, 47(Temmuz): 9–20.
  • Luck, D.J. (1959) “On the Nature of Specialty Goods”, Journal of Marketing, 24(Temmuz): 61–64.
  • Mallen, B.E. (1967) The Marketing Channel: A Conceptual Viewpoint. New York: John Wiley.
  • Maynard, H.H., Weidler, W.C. ve Beckman, T.N. (1927) Principles of Marketing. New York: Ronald Press.
  • McCarthy, E.J. (1960) Basic Marketing: A Managerial Approach. Homewood, IL: Richard D. Irwin. McGarry, E.D. (1950) “Some Functions of Marketing Reconsidered”, in R. Cox and W. Alderson (eds) Theory in Marketing, Homewood, IL: Richard D. Irwin, 263– 279.
  • McInnes, W. (1964) “A Conceptual Approach to Marketing”, in Reavis Cox, Wroe Alderson and Stanley Shapiro (eds) Theory in Marketing, second edition, Homewood, IL: Richard D. Irwin, 51–67.
  • Murphy, P.E. and Enis, B.M. (1986) “Classifying Products Strategically’” Journal of Marketing, 50(Temmuz): 24–42.
  • Nelson, P.J. (1970) “Information and Consumer Behavior”, Journal of Political Economy, 78(Mart/Nisan): 311–329.
  • Nelson, P.J. (1974) “Advertising as Information”, Journal of Political Economy, 82(July/August): 729–754.
  • Parlin, C. (1912) “Department Store Report” Vol. B, (October) 1912’, cited by Edward H. Gardner (1945) ‘Consumer Goods Classification’, Journal of Marketing, 9(ocak): 275–276.
  • Parlin, C. (1915) “The Merchandising of Textiles”, A speech delivered to the National Wholesale Dry Goods Association, Philadelphia’ in (1964) Hiram C. Barksdale (ed.) Marketing and Progress, New York: Holt, Rinehart and Winston, 297–312.
  • Perraault, W.D, Jr ve McCarthy, E.J. (1996) Basic Marketing: A Global-Managerial Approach. Homewood, IL: Richard D. Irwin. Rathmell, J.M. (1966) “What is Meant by Services?” Journal of Marketing, 30(Ekim): 32–36.
  • Reilly, W.J. (1931) The Law of Retail Gravitation. New York: John Wiley.
  • Revzan, D.A. (1961) Wholesaling in Marketing Organization. New York: John Wiley.
  • Ryan, F.W. (1935) “Functional Elements in Market Distribution”, Harvard Business Review, 13(Ekim): 137–143.
  • Savitt, R. (1981) “The Theory of Interregional Trade”, in F. Balderson, J. Carman and F.M. Nicosia (eds) Regulation of Marketing and the Public Interest, New York: Pergamon Press, 229–238.
  • Shaw, A.W. (1912) “Some Problems in Market Distribution”, Quarterly Journal of Economics, 26 (Ağustos): 706–765.
  • Shaw, A.W. (1916) An Approach to Business Problems. Cambridge, MA: Harvard University Press.
  • Shaw, A.W. (1950) “Correspondence, Arch W. Shaw to Peggy Davies, April 14, Acceptance Speech at the 1950 Converse Award”, Edwin Francis Gay Collection. San Marino, CA: The Huntington Library.
  • Shaw, E.H. (1995) “The First Dialogue on Macromarketing”, Journal of Macromarketing, 15(Bahar): 7–20. Sheng, S.Y. (2007) Foreign Market Opportunity Analysis, PhD dissertation, Florida Atlantic University. Sheth, J.N., Gardner, D.M. ve Garrett, D.E. (1988) Marketing Theory: Evolution and Evaluation. New York: John Wiley.
  • Shostack, G.L. (1977) “Breaking Free from Product Marketing”, Journal of Marketing, 41(Nisan): 73–80. Stern, L. (1969) Distribution Channels: Behavioral Dimensions. New York: Houghton Mifflin.
  • Stigler, G. (1961) “The Economics of Information”, Journal of Political Economy, 69(Haziran): 213–224. Vaile, R.S., Grether, E.T. ve Cox, R. (1952) Marketing in the American Economy. New York: Ronald Press.
  • Vanderblue, H.B. (1921) “The Functional Approach to the Study of Marketing”, Journal of Political Economy, 23(Haziran): 676–683.
  • Vargo, S. ve Lusch, R.F. (2004) “Evolving to a New Dominant Logic for Marketing”, Journal of Marketing, 68(1): 1–17. Weld, L.D.H. (1916) The Marketing of Farm Products. New York: Macmillan.
  • Weld, L.D.H. (1917) “Marketing Functions and Mercantile Organization”, American Economic Review, (Haziran): 306–318.
  • Zinn, W. veJohnson, S.D. (1990) “The Commodity Approach in Marketing Research: Is It Really Obsolete?”, Journal of the Academy of Marketing Science, 18(Fall): 345–353.
There are 60 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Çeviriler
Authors

Eric H. Shaw This is me

D. G. Brian Jones This is me

Paula A. Mclean This is me

Translators

Türkan Akıskalı

Publication Date December 22, 2020
Submission Date December 14, 2020
Published in Issue Year 2020 Volume: 4 Issue: 2

Cite

APA Shaw, E. H., Jones, D. G. B., & Mclean, P. A. (2020). Erken Dönem Pazarlama Düşünce Okulları (T. Akıskalı, Trans.). Pazarlama İçgörüsü Üzerine Çalışmalar, 4(2), 74-85.
AMA Shaw EH, Jones DGB, Mclean PA. Erken Dönem Pazarlama Düşünce Okulları. SOMI. December 2020;4(2):74-85.
Chicago Shaw, Eric H., D. G. Brian Jones, and Paula A. Mclean. “Erken Dönem Pazarlama Düşünce Okulları”. Translated by Türkan Akıskalı. Pazarlama İçgörüsü Üzerine Çalışmalar 4, no. 2 (December 2020): 74-85.
EndNote Shaw EH, Jones DGB, Mclean PA (December 1, 2020) Erken Dönem Pazarlama Düşünce Okulları. Pazarlama İçgörüsü Üzerine Çalışmalar 4 2 74–85.
IEEE E. H. Shaw, D. G. B. Jones, and P. A. Mclean, “Erken Dönem Pazarlama Düşünce Okulları”, SOMI, vol. 4, no. 2, pp. 74–85, 2020.
ISNAD Shaw, Eric H. et al. “Erken Dönem Pazarlama Düşünce Okulları”. Pazarlama İçgörüsü Üzerine Çalışmalar. Türkan AkıskalıTrans 4/2 (December 2020), 74-85.
JAMA Shaw EH, Jones DGB, Mclean PA. Erken Dönem Pazarlama Düşünce Okulları. SOMI. 2020;4:74–85.
MLA Shaw, Eric H. et al. “Erken Dönem Pazarlama Düşünce Okulları”. Pazarlama İçgörüsü Üzerine Çalışmalar, translated by Türkan Akıskalı, vol. 4, no. 2, 2020, pp. 74-85.
Vancouver Shaw EH, Jones DGB, Mclean PA. Erken Dönem Pazarlama Düşünce Okulları. SOMI. 2020;4(2):74-85.