NEOLİBERAL İŞLEYİŞİN MEŞRULAŞTIRILMASINDA SOSYAL PAZARLAMA

İrem Tükel

EN TR

Social Marketing in the Legitimization of Neoliberalism

Abstract

By the process that begins with Industrial Revolution, the need of differentiation was increased in the rivalry environment according to the ascending of production need. The effort for differing from the alike in the market gave rise to a new term which is “marketing”. By the globalization time period, companies had to have higher moral standards in their marketing strategies. This apprehension brought out the concepts “corporate social responsibility” and “social marketing”. This thesis’s aim is examining the process in marketing of thoughts that came up from social marketing conceptwhich composed of by the changing marketing penetration from Industrial Revolution to contemporary time period. This processes is a way to help neoliberal economy politics to increase the income in the global market

Keywords

social marketing, globalization, neoliberalization

References

ACIMAN, Eli; Reklamcılığın Tarihsel Gelişimi ve Reklamcılık Mesleği, AÜAÖF Yay., 1998
ADAIR, Gilbert; Postmodernci Kapıyı İki Kere Çalar, çev.Nazım Dikbaş, İletişim Yay., İstanbul, 1994
AKTUĞLU, Işıl Karpat; Marka Yönetimi-güçlü ve başarılı markalar için temel ilkeler

Details

Primary Language

Turkish

Subjects

-

Journal Section

-

Authors

İrem Tükel This is me

Publication Date

March 1, 2013

Submission Date

March 1, 2013

Acceptance Date

-

Published in Issue

Year 2013 Number: 28

IZ

https://izlik.org/JA57AK52XC

Cite

RIS / Bibtex

APA

Tükel, İ. (2013). NEOLİBERAL İŞLEYİŞİN MEŞRULAŞTIRILMASINDA SOSYAL PAZARLAMA. Sosyoloji Dergisi, 28, 89-105. https://izlik.org/JA57AK52XC

AMA

1.Tükel İ. NEOLİBERAL İŞLEYİŞİN MEŞRULAŞTIRILMASINDA SOSYAL PAZARLAMA. JOS. 2013;(28):89-105. https://izlik.org/JA57AK52XC

Chicago

Tükel, İrem. 2013. “NEOLİBERAL İŞLEYİŞİN MEŞRULAŞTIRILMASINDA SOSYAL PAZARLAMA”. Sosyoloji Dergisi, nos. 28: 89-105. https://izlik.org/JA57AK52XC.

EndNote

Tükel İ (March 1, 2013) NEOLİBERAL İŞLEYİŞİN MEŞRULAŞTIRILMASINDA SOSYAL PAZARLAMA. Sosyoloji Dergisi 28 89–105.

IEEE

[1]İ. Tükel, “NEOLİBERAL İŞLEYİŞİN MEŞRULAŞTIRILMASINDA SOSYAL PAZARLAMA”, JOS, no. 28, pp. 89–105, Mar. 2013, [Online]. Available: https://izlik.org/JA57AK52XC

ISNAD

Tükel, İrem. “NEOLİBERAL İŞLEYİŞİN MEŞRULAŞTIRILMASINDA SOSYAL PAZARLAMA”. Sosyoloji Dergisi. 28 (March 1, 2013): 89-105. https://izlik.org/JA57AK52XC.

JAMA

1.Tükel İ. NEOLİBERAL İŞLEYİŞİN MEŞRULAŞTIRILMASINDA SOSYAL PAZARLAMA. JOS. 2013;:89–105.

MLA

Tükel, İrem. “NEOLİBERAL İŞLEYİŞİN MEŞRULAŞTIRILMASINDA SOSYAL PAZARLAMA”. Sosyoloji Dergisi, no. 28, Mar. 2013, pp. 89-105, https://izlik.org/JA57AK52XC.

Vancouver

1.İrem Tükel. NEOLİBERAL İŞLEYİŞİN MEŞRULAŞTIRILMASINDA SOSYAL PAZARLAMA. JOS [Internet]. 2013 Mar. 1;(28):89-105. Available from: https://izlik.org/JA57AK52XC