THE PLACE AND FUTURE OF ARTIFICIAL INTELLIGENCE IN MARKETING STRATEGIES

Year 2020, Issue: 81, 489 - 506, 27.03.2020

Tuğba Yeğin

Abstract

With the developing and fast changing technology, marketing strategies have also necessarily changed in order to meet the demands and needs of consumers. The fact that businesses don’t keep up with this changing system puts them out of the wheel. In daily life, where consumption never ends, marketing strategies are also consumed very quickly. Its name changes according to the ages, but the main goal is always more profitability. Sales and marketing are now digitalized and shopping has become widespread in virtual environments. Most customer services are performed by Chatbots. Each one from Siri to augmented reality application is in our lives. These smart systems date back to the 1970s. Well, where are the artificial intelligence and smart robots that take their place in almost every sector, which is the favorite of recent years, from health to defense? Although the answer to this question has just begun to be researched, it isn’t difficult to predict that it will be one of the most important issues in the near future. The exact answer to this question is sought in this study, the place and future of artificial intelligence in marketing strategies are mentioned. In addition to the fact that the study contributes to the academic world, it is thought that it will also be useful in artificial intelligence studies.

Keywords

Marketing, Artificial Intelligence, Robot, Big Data, Learning of Machines.

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