Evaluation Of Possible Influencing Factors On The Level Of Online Shopping Addiction And Its Relationship With The Level Of Self-Esteem In A University's Students

Year 2023, Volume: 3 Issue: 2, 26 - 38, 30.09.2023

Mustafa Tözün , Büşra Emir , Bilge Çamlık , Alaettin Ünsal

Abstract

Objective: The aim of this research is to assess the possible influencing factors on the level of online shopping addiction (OSA) in university students and its relationship with the level of self-esteem. Methods: This study is cross-sectional and designed as an online survey and scale application. The study group consisted of 202 university students. The level of OSA was evaluated with the Online Shopping Addiction Scale (OSAS). Rosenberg Self-Esteem Scale (RSES) was used for determining the level of self-esteem. Statistical analyses were conducted using the Mann-Whitney U test, Kruskal Wallis test, and Spearman Correlation test. Results: At the end of this study, the OSAS in the study group was found to be moderate (Median: 38.00). Especially being a woman, having a female-dominated circle of friends at school, shopping for oneself, spending most of her pocket money on online shopping, and a high frequency of shopping were found to be associated with OSA (For each one p<0.05). No correlation was between the OSAS score and RSES score (p>0.05). Conclusion: The OSAS in the study group was found to be moderate.

Keywords

Online Shopping, Addiction, University, Student

Project Number

Yok

Bir Üniversitenin Öğrencilerinde Çevrimiçi Alışveriş Bağımlılığı Düzeyini Etkileyebilecek Olası Faktörlerin ve Bunun Benlik Saygısı Düzeyiyle İlişkisinin Değerlendirilmesi

Abstract

Amaç: Bu araştırmanın amacı, üniversite öğrencilerinde çevrimiçi alışveriş bağımlılık düzeyi üzerinde etkili olabilecek faktörleri ve bunun benlik saygısı düzeyi ile ilişkisini değerlendirmektir. Yöntem: Bu çalışma kesitsel olup çevrimiçi anket ve ölçek uygulaması olarak tasarlanmıştır. Çalışma grubu 202 üniversite öğrencisinden oluşmaktadır. Çevrimiçi Alışveriş Bağımlılığı Ölçeği (ÇABÖ) kullanılarak çevrimiçi alışveriş bağımlılık düzeyi değerlendirilmektedir. Benlik saygısı düzeyini değerlendirmek için Rosenberg Benlik Saygısı Ölçeği (RBSÖ) kullanılmıştır. İstatistiksel analizler Mann-Whitney U testi, Kruskal Wallis testi ve Spearman Korelasyon testi kullanılarak yapıldı. Bulgular: Bu çalışma sonunda çalışma grubunun çevrimiçi alışveriş skoru orta düzeyde bulunmuştur (Medyan: 38.00). Özellikle kadın olmak, okulda kadın ağırlıklı bir arkadaş çevresine sahip olmak, kendisi için alışveriş yapmak, harçlığının çoğunu internetten alışverişe harcamak ve alışveriş sıklığının fazla olması internetten alışveriş bağımlılığı ile ilişkili bulunmuştur (Her biri için p <0,05). ÇABÖ skoru ile RBSÖ skoru arasında korelasyon saptanamadı (p>0,05). Sonuç: Online alışveriş bağımlılığı puanı orta düzeyde bulunmuştur.

Keywords

Çevrimiçi Alışveriş, Bağımlılık, Üniversite, Öğrenci

Supporting Institution

Yok

Project Number

Yok

Thanks

Yok

References

• Ali, B. J. (2020). Impact of COVID-19 on consumer buying behavior toward online shopping in Iraq. Economic Studies Journal, 18(42), 267–280. Available at SSRN: https://ssrn.com/abstract=3729323
• Andreassen, C. S., Griffiths, M. D., Pallesen, S., Bilder, R. M., Torsheim, T., & Aboujaoude, E. (2015). The Bergen Shopping Addiction Scale: Reliability and validity of a brief screening test. Frontiers in psychology, 6, 1374. https://doi.org/10.3389/fpsyg.2015.01374
• Angres, D. H., & Bettinardi–Angres, K. (2008). The disease of addiction: Origins, treatment, and recovery. Disease-a-month, 54(10), 696-721. doi:10.1016/j.disamonth.2008.07.002
• Aslan, M. (2023) Effect of Self-Esteem and Credit Card Misuse on Online Shopping Addiction. Journal of Dependence, 24(1), 1-11. Doi: 10.51982/bagimli.1102018
• Cojocariu, R., Nechita, P., & Moraru, C. (2021). Shopping addiction—a real challenge during the pandemic. Archiv Euromedica, 52-54. http://dx.doi.org/10.35630/2199-885X/2021/11/5.14
• Çuhadaroğlu, F. (1986). Adolesanlarda benlik saygısı. Uzmanlık Tezi, Hacettepe Üniversitesi Tıp Fakültesi Psikiyatri Anabilim Dalı, Ankara.
• Doğan Keskin, A., & Günüç, S. (2017). Testing models regarding online shopping addiction. Addicta: The Turkish Journal on Addictions, 4, 221–242. http://dx.doi.org/10.15805/addicta.2017.4.2.0010
• Dolega, L., Rowe, F., & Branagan, E. (2021). Going digital? The impact of social media marketing on retail website traffic, orders and sales. Journal of Retailing and Consumer Services, 60, 102501. https://doi.org/10.1016/j.jretconser.2021.102501
• Duroy, D., Gorse, P., & Lejoyeux, M. (2014). Characteristics of online compulsive buying in Parisian students. Addictive behaviors, 39(12), 1827-1830. https://doi.org/10.1016/j.addbeh.2014.07.028
• Fan, X., Chai, Z., Deng, N., & Dong, X. (2020). Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective. Journal of Retailing and Consumer Services, 53, 101986. https://doi.org/10.1016/j.jretconser.2019.101986
• Gori, A., Topino, E., & Casale, S. (2022). Assessment of online compulsive buying: Psychometric properties of the Italian Compulsive Online Shopping Scale (COSS). Addictive Behaviors, 129, 107274. https://doi.org/10.1016/j.addbeh.2022.107274
• Günüç, S., & Keskin, A. D. (2016). Online shopping addiction: Symptoms, causes and effects. Addicta: The Turkish Journal on Addictions, 3(3), 353-364. DOI 10.15805/addicta.2016.3.0104
• Jadhav, V., & Khanna, M. (2016). Factors Influencing Online Buying Behavior of College Students: A Qualitative Analysis. The Qualitative Report, 21(1), 1-15. Retrieved from http://nsuworks.nova.edu/tqr/vol21/iss1/1
• Jiang, Z., Zhao, X., & Li, C. (2017). Self-control predicts attentional bias assessed by online shopping-related Stroop in high online shopping addiction tendency college students. Comprehensive Psychiatry, 75, 14-21. https://doi.org/10.1016/j.comppsych .2017.02.007
• Jusoh, Z. M., & Ling, G. H. (2012). Factors influencing consumers’ attitude towards e-commerce purchases through online shopping. International Journal of Humanities and Social Science, 2(4), 223-230.
• Kardefelt‐Winther, D., Heeren, A., Schimmenti, A., Van Rooij, A., Maurage, P., Carras, M., et al. (2017). How can we conceptualize behavioural addiction without pathologizing common behaviours?. Addiction, 112(10), 1709-1715. https://doi.org/10.1111/add.13763
• Kim, Y. K. (2002). Consumer value: an application to mall and Internet shopping. International Journal of Retail & Distribution Management, 30(12), 595-602. https://doi.org/10.1108/09590550210453075
• Kim, J. H., & Kim, M. (2019). Online shopping motivations and product preferences between the US and Korea: A conjoint analysis. Journal of Business Research, 103, 506-514. doi: 10.1016/j.jbusres.2019.03.009
• Kirezli, Ö., & Arslan, F. M. (2019). Analyzing motivational determinants of shopping addiction tendency. Ege Academic Review, 19(1), 61-74. https://doi.org/10.21121/eab.2019148775
• Koch, J., Frommeyer, B., & Schewe, G. (2020). Online shopping motives during the COVID-19 pandemic—lessons from the crisis. Sustainability, 12(24), 10247. https://doi.org/10.3390/su122410247
• Kuss, D. J., & Griffiths, M. D. (2011). Online social networking and addiction—a review of the psychological literature. International journal of environmental research and public health, 8(9), 3528-3552. https://doi.org/10.3390/ijerph8093528
• Leblebicioğlu, B., & Türkyilmaz, C. A. (2022). Understanding the moderator role of covid-19 pandemic anxiety on the relationship between internet addiction and online shopping addiction. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, 44(1), 104-118. https://doi.org/10.14780/muiibd.1135532
• Leung, L., & Lee, P. S. (2005). Multiple determinants of life quality: The roles of Internet activities, use of new media, social support, and leisure activities. Telematics and Informatics, 22(3), 161-180. https://doi.org/10.1016/j.tele.2004.04.003
• Lissitsa, S., & Kol, O. (2016). Generation X vs. Generation Y–A decade of online shopping. Journal of retailing and consumer services, 31, 304-312. https://doi.org/10.1016/j.jretconser.2016.04.015
• Niedermoser, D. W., Petitjean, S., Schweinfurth, N., Wirz, L., Ankli, V., Schilling, H. et al. (2021). Shopping addiction: A brief review. Practice Innovations, 6(3), 199. https://doi.org/10.1037/pri0000152
• Rakesh, S., & Khare, A. (2012). Impact of promotions and value consciousness in online shopping behaviour in India. Journal of Database Marketing & Customer Strategy Management, 19, 311-320. https://doi.org/10.1057/dbm.2012.30
• Rose, S., & Dhandayudham, A. (2014). Towards an understanding of Internet-based problem shopping behaviour: The concept of online shopping addiction and its proposed predictors. Journal of behavioral addictions, 3(2), 83-89. DOI: 10.1556/JBA.3.2014.003
• Rosenberg M. (2015). The Measurement of Self-Esteem. Society and the adolescent self-image: Princeton University Press; p.16-36.
• Satuf, C., Monteiro, S., Pereira, H., Esgalhado, G., Marina Afonso, R., & Loureiro, M. (2018). The protective effect of job satisfaction in health, happiness, well-being and self-esteem. International journal of occupational safety and ergonomics, 24(2), 181-189.
• Sohn, S. H., & Choi, Y. J. (2014). Phases of shopping addiction evidenced by experiences of compulsive buyers. International Journal of Mental Health and Addiction, 12, 243-254. https://doi.org/10.1007/s11469-013-9449-y
• Suresh, A. S., & Biswas, A. (2020). A study of factors of internet addiction and its impact on online compulsive buying behaviour: Indian millennial perspective. Global business review, 21(6), 1448-1465. DOI: 10.1177/0972150919857011
• Wang, Q., Kou, Z., Du, Y., Wang, K., & Xu, Y. (2022). Academic Procrastination and negative emotions among adolescents during the COVID-19 pandemic: the Mediating and buffering effects of online-shopping addiction. Frontiers in Psychology, 12, 6340. https://doi.org/10.3389/fpsyg.2021.789505
• Wu, WY., Quyen, P.T.P. & Rivas, A.A.A. (2017). How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience. Inf Syst E-Bus Manage 15, 689–715. https://doi.org/10.1007/s10257-016-0323-x
• Yilmaz, T., İkiz, G., & Avci, F. M. (2022). Psychometric Properties of Turkish Online Shopping Addiction Scale. Bağımlılık Dergisi, 23(2), 205-215. DOI: 10.51982/bagimli.985782
• Yurchisin, J., & Johnson, K. K. (2004). Compulsive buying behavior and its relationship to perceived social status associated with buying, materialism, self‐esteem, and apparel‐product involvement. Family and Consumer Sciences Research Journal, 32(3), 291-314. https://doi.org/10.1177/1077727X03261178
• Zhao, H., Tian, W., & Xin, T. (2017). The development and validation of the online shopping addiction scale. Frontiers in psychology, 8, 735, 1-9. https://doi.org/10.3389/ fpsyg.2017.00735