EN
TR
Abstract
In the competitive conditions of the culture of consumption, to have a sustainable
power firms have to improve the value of their brands by fostering them in every aspect.
Creating brand awareness and positive brand images are important factors that affect firms. In
this study, the element of brand awareness, which is estimated as the knowledge of brand and
the perception of consumers against the element of brand image are presented. In the research,
a questionnaire was done on 400 people who live in Düzce and were chosen randomly.
Among the preferable product group, sneakers were chosen as a product group. In that group
Adidas brand was handled as a well-known brand whose results were received with a small preliminary questionnaire done on 50 people in Düzce. Results were evaluated on SPSS 15.0
program with One-Way ONOVA and test of Tukey.
Keywords
Details
Primary Language
Turkish
Subjects
-
Journal Section
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Publication Date
June 1, 2010
Submission Date
June 1, 2010
Acceptance Date
-
Published in Issue
Year 2010 Volume: 10 Number: 19
APA
Cop, R., & Baş, Y. (2010). MARKA FARKINDALIĞI VE MARKA İMAJI UNSURLARINA KARŞI TÜKETİCİ ALGILARI ÜZERİNE BİR ARAŞTIRMA. Sosyal Ekonomik Araştırmalar Dergisi, 10(19), 321-340. https://izlik.org/JA82TU28DL
AMA
1.Cop R, Baş Y. MARKA FARKINDALIĞI VE MARKA İMAJI UNSURLARINA KARŞI TÜKETİCİ ALGILARI ÜZERİNE BİR ARAŞTIRMA. SUSEAD. 2010;10(19):321-340. https://izlik.org/JA82TU28DL
Chicago
Cop, Ruziye, and Yeliz Baş. 2010. “MARKA FARKINDALIĞI VE MARKA İMAJI UNSURLARINA KARŞI TÜKETİCİ ALGILARI ÜZERİNE BİR ARAŞTIRMA”. Sosyal Ekonomik Araştırmalar Dergisi 10 (19): 321-40. https://izlik.org/JA82TU28DL.
EndNote
Cop R, Baş Y (June 1, 2010) MARKA FARKINDALIĞI VE MARKA İMAJI UNSURLARINA KARŞI TÜKETİCİ ALGILARI ÜZERİNE BİR ARAŞTIRMA. Sosyal Ekonomik Araştırmalar Dergisi 10 19 321–340.
IEEE
[1]R. Cop and Y. Baş, “MARKA FARKINDALIĞI VE MARKA İMAJI UNSURLARINA KARŞI TÜKETİCİ ALGILARI ÜZERİNE BİR ARAŞTIRMA”, SUSEAD, vol. 10, no. 19, pp. 321–340, June 2010, [Online]. Available: https://izlik.org/JA82TU28DL
ISNAD
Cop, Ruziye - Baş, Yeliz. “MARKA FARKINDALIĞI VE MARKA İMAJI UNSURLARINA KARŞI TÜKETİCİ ALGILARI ÜZERİNE BİR ARAŞTIRMA”. Sosyal Ekonomik Araştırmalar Dergisi 10/19 (June 1, 2010): 321-340. https://izlik.org/JA82TU28DL.
JAMA
1.Cop R, Baş Y. MARKA FARKINDALIĞI VE MARKA İMAJI UNSURLARINA KARŞI TÜKETİCİ ALGILARI ÜZERİNE BİR ARAŞTIRMA. SUSEAD. 2010;10:321–340.
MLA
Cop, Ruziye, and Yeliz Baş. “MARKA FARKINDALIĞI VE MARKA İMAJI UNSURLARINA KARŞI TÜKETİCİ ALGILARI ÜZERİNE BİR ARAŞTIRMA”. Sosyal Ekonomik Araştırmalar Dergisi, vol. 10, no. 19, June 2010, pp. 321-40, https://izlik.org/JA82TU28DL.
Vancouver
1.Ruziye Cop, Yeliz Baş. MARKA FARKINDALIĞI VE MARKA İMAJI UNSURLARINA KARŞI TÜKETİCİ ALGILARI ÜZERİNE BİR ARAŞTIRMA. SUSEAD [Internet]. 2010 Jun. 1;10(19):321-40. Available from: https://izlik.org/JA82TU28DL