EN
TR
Abstract
Family is a crucial unit of decision making, purchasing and consumption for a wide
product range. In this context, the purpose of the study was to investigate familiy members’
effects on purchase decisions and activities through the basic aim of understanding purchasing
behavior of this crucial unit. Familiy members’ effects were examined associated with stages
of the purchase decision making process and product types. For this purpose, data were collected
through questionnaries from 1350 families living in İstanbul. To test the hypotheses
chi-square analysis and association strength statistics were utilized. The results indicated that
family members’ effects differ significantly both among decision making process stages, and among product types. Decision making structures for each stage and pruduct type are presented
in findings in detail. These findings are thought to be providing some useful information
for marketing managers who specially seeks to understand the purchasing behavior of Turkish
families
Keywords
Details
Primary Language
Turkish
Subjects
-
Journal Section
-
Publication Date
June 1, 2008
Submission Date
June 1, 2008
Acceptance Date
-
Published in Issue
Year 2008 Volume: 8 Number: 15
APA
Aygün, İ., & Kazan, H. (2008). AİLE ÜYELERİNİN AİLE SATIN ALMA KARARLARINA ETKİLERİ: İSTANBUL UYGULAMASI. Sosyal Ekonomik Araştırmalar Dergisi, 8(15), 227-248. https://izlik.org/JA78WA87TP
AMA
1.Aygün İ, Kazan H. AİLE ÜYELERİNİN AİLE SATIN ALMA KARARLARINA ETKİLERİ: İSTANBUL UYGULAMASI. SUSEAD. 2008;8(15):227-248. https://izlik.org/JA78WA87TP
Chicago
Aygün, İnci, and Halim Kazan. 2008. “AİLE ÜYELERİNİN AİLE SATIN ALMA KARARLARINA ETKİLERİ: İSTANBUL UYGULAMASI”. Sosyal Ekonomik Araştırmalar Dergisi 8 (15): 227-48. https://izlik.org/JA78WA87TP.
EndNote
Aygün İ, Kazan H (June 1, 2008) AİLE ÜYELERİNİN AİLE SATIN ALMA KARARLARINA ETKİLERİ: İSTANBUL UYGULAMASI. Sosyal Ekonomik Araştırmalar Dergisi 8 15 227–248.
IEEE
[1]İ. Aygün and H. Kazan, “AİLE ÜYELERİNİN AİLE SATIN ALMA KARARLARINA ETKİLERİ: İSTANBUL UYGULAMASI”, SUSEAD, vol. 8, no. 15, pp. 227–248, June 2008, [Online]. Available: https://izlik.org/JA78WA87TP
ISNAD
Aygün, İnci - Kazan, Halim. “AİLE ÜYELERİNİN AİLE SATIN ALMA KARARLARINA ETKİLERİ: İSTANBUL UYGULAMASI”. Sosyal Ekonomik Araştırmalar Dergisi 8/15 (June 1, 2008): 227-248. https://izlik.org/JA78WA87TP.
JAMA
1.Aygün İ, Kazan H. AİLE ÜYELERİNİN AİLE SATIN ALMA KARARLARINA ETKİLERİ: İSTANBUL UYGULAMASI. SUSEAD. 2008;8:227–248.
MLA
Aygün, İnci, and Halim Kazan. “AİLE ÜYELERİNİN AİLE SATIN ALMA KARARLARINA ETKİLERİ: İSTANBUL UYGULAMASI”. Sosyal Ekonomik Araştırmalar Dergisi, vol. 8, no. 15, June 2008, pp. 227-48, https://izlik.org/JA78WA87TP.
Vancouver
1.İnci Aygün, Halim Kazan. AİLE ÜYELERİNİN AİLE SATIN ALMA KARARLARINA ETKİLERİ: İSTANBUL UYGULAMASI. SUSEAD [Internet]. 2008 Jun. 1;8(15):227-48. Available from: https://izlik.org/JA78WA87TP