BİR SEYAHAT İŞLETMESİNDE MÜŞTERİ MEMNUNİYETİNİN ÖLÇÜLMESİ

Volume: 3 Number: 6 December 1, 2003
  • Mikail Altan
  • Orhan Engin
EN TR

Abstract

Costumer satisfaction can be defined as positive or negative feelings about product or services that are used by costumers..In this study we try to measure costumer satisfaction for a travel agency. For this purposes we have desined a questionnaire that include seven parameters.; - Hospitality - Reespect of passenger - Driver behaviour - Host-Hostess behaviour - Rezervation and ticketing - Services - Cleanliness At the end of the travel the passengers evaluate their journey due to seven parameters. Furthermore, to evaluate driver’s performance, nine questions were asked which should be evaluated in a scale of 1 to 10 points.. Data was evaluatad SPSS statistic programme. As a result, factors that are affect the satisfaction of journey are in order by importance level; driver, services, reservation, reespect to passenger, hospiltality, hosthostess behaviour and cleanliness

Keywords

Details

Primary Language

Turkish

Subjects

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Journal Section

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Authors

Mikail Altan This is me

Orhan Engin This is me

Publication Date

December 1, 2003

Submission Date

December 1, 2003

Acceptance Date

-

Published in Issue

Year 2003 Volume: 3 Number: 6

APA
Altan, M., & Engin, O. (2003). BİR SEYAHAT İŞLETMESİNDE MÜŞTERİ MEMNUNİYETİNİN ÖLÇÜLMESİ. Sosyal Ekonomik Araştırmalar Dergisi, 3(6), 84-98. https://izlik.org/JA86NN75AD
AMA
1.Altan M, Engin O. BİR SEYAHAT İŞLETMESİNDE MÜŞTERİ MEMNUNİYETİNİN ÖLÇÜLMESİ. SUSEAD. 2003;3(6):84-98. https://izlik.org/JA86NN75AD
Chicago
Altan, Mikail, and Orhan Engin. 2003. “BİR SEYAHAT İŞLETMESİNDE MÜŞTERİ MEMNUNİYETİNİN ÖLÇÜLMESİ”. Sosyal Ekonomik Araştırmalar Dergisi 3 (6): 84-98. https://izlik.org/JA86NN75AD.
EndNote
Altan M, Engin O (December 1, 2003) BİR SEYAHAT İŞLETMESİNDE MÜŞTERİ MEMNUNİYETİNİN ÖLÇÜLMESİ. Sosyal Ekonomik Araştırmalar Dergisi 3 6 84–98.
IEEE
[1]M. Altan and O. Engin, “BİR SEYAHAT İŞLETMESİNDE MÜŞTERİ MEMNUNİYETİNİN ÖLÇÜLMESİ”, SUSEAD, vol. 3, no. 6, pp. 84–98, Dec. 2003, [Online]. Available: https://izlik.org/JA86NN75AD
ISNAD
Altan, Mikail - Engin, Orhan. “BİR SEYAHAT İŞLETMESİNDE MÜŞTERİ MEMNUNİYETİNİN ÖLÇÜLMESİ”. Sosyal Ekonomik Araştırmalar Dergisi 3/6 (December 1, 2003): 84-98. https://izlik.org/JA86NN75AD.
JAMA
1.Altan M, Engin O. BİR SEYAHAT İŞLETMESİNDE MÜŞTERİ MEMNUNİYETİNİN ÖLÇÜLMESİ. SUSEAD. 2003;3:84–98.
MLA
Altan, Mikail, and Orhan Engin. “BİR SEYAHAT İŞLETMESİNDE MÜŞTERİ MEMNUNİYETİNİN ÖLÇÜLMESİ”. Sosyal Ekonomik Araştırmalar Dergisi, vol. 3, no. 6, Dec. 2003, pp. 84-98, https://izlik.org/JA86NN75AD.
Vancouver
1.Mikail Altan, Orhan Engin. BİR SEYAHAT İŞLETMESİNDE MÜŞTERİ MEMNUNİYETİNİN ÖLÇÜLMESİ. SUSEAD [Internet]. 2003 Dec. 1;3(6):84-98. Available from: https://izlik.org/JA86NN75AD