TEDARİK ZİNCİRİ ENTEGRASYONU, OPERASYONEL ÇEVİKLİK VE KİTLESEL KİŞİSELLEŞTİRME YETENEĞİ: İMALAT SEKTÖRÜNDE AMPİRİK BİR ARAŞTIRMA

Sibel Yıldız Çankaya; Yeşim Can

doi:10.30976/susead.776068

TEDARİK ZİNCİRİ ENTEGRASYONU, OPERASYONEL ÇEVİKLİK VE KİTLESEL KİŞİSELLEŞTİRME YETENEĞİ: İMALAT SEKTÖRÜNDE AMPİRİK BİR ARAŞTIRMA

Abstract

Amaç - Bu çalışmada tedarik zinciri entegrasyonunun, operasyonel çeviklik ve kitlesel kişiselleştirme yeteneği üzerindeki etkisinin incelenmesi amaçlanmaktadır. Yöntem - Araştırmada Türkiye'de faaliyet gösteren imalat işletmeleri arasından kolayda örnekleme metodu ile seçilmiş 83 işletme üzerinde anket çalışması gerçekleştirilmiştir. Araştırma amacına ulaşmak ve bu doğrultuda geliştirilen hipotezleri test etmek için kısmi en küçük kareler yapısal eşitlik modeli (PLS-YEM) tercih edilmiştir. Bulgular – 83 işletme üzerinde yapılan analizlerle tedarik zinciri entegrasyonunun üç boyutundan sadece iç entegrasyonun operasyonel çeviklik ile pozitif ilişkili olduğu ayrıca müşteri ve tedarikçi entegrasyonunun kitlesel kişiselleştirme yeteneği ile pozitif ilişkili olduğu tespit edilmiştir. Sonuç – Araştırma sonuçlarına göre, tedarik zinciri entegrasyonunun bazı boyutlarının operasyonel çevikliğin ve kitlesel kişiselleştirme yeteneğinin gelişmesini olumlu bir şekilde etkileyeceği söylenebilir.

Keywords

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Details

Primary Language

Turkish

Subjects

Business Administration

Journal Section

Research Article

Authors

Sibel Yıldız Çankaya ^*
0000-0003-4942-1415
Türkiye

Yeşim Can
0000-0003-0528-6135
Türkiye

Publication Date

April 30, 2021

Submission Date

July 30, 2020

Acceptance Date

April 26, 2021

Published in Issue

Year 2021 Volume: 21 Number: 1

DOI

https://doi.org/10.30976/susead.776068

IZ

https://izlik.org/JA53YJ58RU

Cite

RIS / Bibtex

APA

Yıldız Çankaya, S., & Can, Y. (2021). TEDARİK ZİNCİRİ ENTEGRASYONU, OPERASYONEL ÇEVİKLİK VE KİTLESEL KİŞİSELLEŞTİRME YETENEĞİ: İMALAT SEKTÖRÜNDE AMPİRİK BİR ARAŞTIRMA. Sosyal Ekonomik Araştırmalar Dergisi, 21(1), 10-26. https://doi.org/10.30976/susead.776068

AMA

1.Yıldız Çankaya S, Can Y. TEDARİK ZİNCİRİ ENTEGRASYONU, OPERASYONEL ÇEVİKLİK VE KİTLESEL KİŞİSELLEŞTİRME YETENEĞİ: İMALAT SEKTÖRÜNDE AMPİRİK BİR ARAŞTIRMA. SUSEAD. 2021;21(1):10-26. doi:10.30976/susead.776068

Chicago

Yıldız Çankaya, Sibel, and Yeşim Can. 2021. “TEDARİK ZİNCİRİ ENTEGRASYONU, OPERASYONEL ÇEVİKLİK VE KİTLESEL KİŞİSELLEŞTİRME YETENEĞİ: İMALAT SEKTÖRÜNDE AMPİRİK BİR ARAŞTIRMA”. Sosyal Ekonomik Araştırmalar Dergisi 21 (1): 10-26. https://doi.org/10.30976/susead.776068.

EndNote

Yıldız Çankaya S, Can Y (April 1, 2021) TEDARİK ZİNCİRİ ENTEGRASYONU, OPERASYONEL ÇEVİKLİK VE KİTLESEL KİŞİSELLEŞTİRME YETENEĞİ: İMALAT SEKTÖRÜNDE AMPİRİK BİR ARAŞTIRMA. Sosyal Ekonomik Araştırmalar Dergisi 21 1 10–26.

IEEE

[1]S. Yıldız Çankaya and Y. Can, “TEDARİK ZİNCİRİ ENTEGRASYONU, OPERASYONEL ÇEVİKLİK VE KİTLESEL KİŞİSELLEŞTİRME YETENEĞİ: İMALAT SEKTÖRÜNDE AMPİRİK BİR ARAŞTIRMA”, SUSEAD, vol. 21, no. 1, pp. 10–26, Apr. 2021, doi: 10.30976/susead.776068.

ISNAD

Yıldız Çankaya, Sibel - Can, Yeşim. “TEDARİK ZİNCİRİ ENTEGRASYONU, OPERASYONEL ÇEVİKLİK VE KİTLESEL KİŞİSELLEŞTİRME YETENEĞİ: İMALAT SEKTÖRÜNDE AMPİRİK BİR ARAŞTIRMA”. Sosyal Ekonomik Araştırmalar Dergisi 21/1 (April 1, 2021): 10-26. https://doi.org/10.30976/susead.776068.

JAMA

1.Yıldız Çankaya S, Can Y. TEDARİK ZİNCİRİ ENTEGRASYONU, OPERASYONEL ÇEVİKLİK VE KİTLESEL KİŞİSELLEŞTİRME YETENEĞİ: İMALAT SEKTÖRÜNDE AMPİRİK BİR ARAŞTIRMA. SUSEAD. 2021;21:10–26.

MLA

Yıldız Çankaya, Sibel, and Yeşim Can. “TEDARİK ZİNCİRİ ENTEGRASYONU, OPERASYONEL ÇEVİKLİK VE KİTLESEL KİŞİSELLEŞTİRME YETENEĞİ: İMALAT SEKTÖRÜNDE AMPİRİK BİR ARAŞTIRMA”. Sosyal Ekonomik Araştırmalar Dergisi, vol. 21, no. 1, Apr. 2021, pp. 10-26, doi:10.30976/susead.776068.

Vancouver

1.Sibel Yıldız Çankaya, Yeşim Can. TEDARİK ZİNCİRİ ENTEGRASYONU, OPERASYONEL ÇEVİKLİK VE KİTLESEL KİŞİSELLEŞTİRME YETENEĞİ: İMALAT SEKTÖRÜNDE AMPİRİK BİR ARAŞTIRMA. SUSEAD. 2021 Apr. 1;21(1):10-26. doi:10.30976/susead.776068

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