Analysis of International Competitiveness of the Turkish Contracting Services

Beliz Özorhon; Sevilay Demirkesen

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Year 2014, Volume: 25 Issue: 125, - , 01.06.2014

Abstract

The competitiveness of the construction industry steadily increases. Turkish contractors have gained considerable success in the international markets especially over the last ten years. In this study, the international competitiveness of Turkish contracting services is investigated based on the experiences gained in the international markets over the last forty years. Following an extensive literature survey, in-depth interviews have been conducted with medium-to-large contractors operating in overseas markets, all of which are the members of the Turkish Contractors Association. Factors that create competitive advantage are analyzed based on Porter’s Diamond Framework. Within this context, the strengths and weaknesses of the sector as well as opportunities and threats that the sector has been exposed to are examined. In the light of the findings of the study, various strategies are developed for the Turkish contractors to sustain their competitive advantage in international markets

Keywords

International construction, competitiveness analysis, SWOT analysis, strategic planning

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