COMPARISON OF VIEWPOINTS TOWARDS FASHION AMONG UNIVERSITY STUDENTS IN DIFFERENT COUNTRIES

Year 2008, Volume: 18 Issue: 3, 174 - 184, 01.12.2008

Emine Koca

Abstract

Sampling of the research conducted in order to determine behaviors of following fashion and points of view among university
students in different countries was managed by randomly selected 389 students from the cities Ankara in Turkey, Nicosia in Turkish
Republic of Northern Cyprus (T.R.N.C.), Liverpool in England and the students from Turkic Republics who are currently in Ankara for
their university educations.
Data used within the research was collected by the data collection device, which is composed of three parts and designed by a
researcher. The data had been analyzed by using Statistics Package for Social Sciences (SPSS). The correlation between fashion
descriptions and behaviors of following fashion of students and their countries, income levels, genders and education status had been
evaluated by using chi square (χ2) test and significance level of p<0,05. Averages of the grades for points of view of students towards
fashion are calculated and in accordance with fashion view point, hypothesis test is conducted by using gender, education, economic
situation and country group variables.
According to results of the research, it is observed that the students are aware of the concept of fashion, their points of view
towards fashion is “positive”, the majority show behavioral pattern of “trying to follow fashion” whereas there exists a student group
showing behavioral pattern of “falling behind of fashion”. As classified with respect to the countries, Turkish Republic of Northern
Cyprus students’ points of view is found to be “quite positive” whereas the Turkish and students of Turkic Republics show “positive”
and students of England show “negative” views. Behaviors of following fashion and points of view towards fashion among students are
determined to have variety in accordance with level incomes of countries and families.

Keywords

Fashion, University students, Behaviors of following fashion, Points of view towards fashion

FARKLI ÜLKELERDEKİ ÜNİVERSİTE ÖĞRENCİLERİNİN MODAYA BAKIŞ AÇILARININ KARŞILAŞTIRILMASI

Abstract

Farklı kültürlerde yetişen üniversite öğrencilerinin modayı izleme davranışları ve modaya bakış açılarını belirlemek amacıyla planlanıp
yürütülen araştırmanın örneklemini Türkiye’de Ankara, Kuzey Kıbrıs Türk Cumhuriyetinde (K.K.T.C.) Lefkoşa, İngiltere’de Liverpool
şehirlerinde ve Türk Cumhuriyetlerinden gelerek Ankara’da üniversite öğrenimi gören üniversite öğrencileri arasından rastlantısal
olarak seçilen 389 öğrenci oluşturmuştur.
Araştırmada kullanılan veriler araştırmacı tarafından geliştirilen ve üç bölümden oluşan veri toplama aracı ile toplanmıştır. Toplanan
veriler Sosyal Bilimler İstatistik Paketi (SPSS) kullanılarak analiz edilmiştir. Öğrencilerin moda tanımları ve modayı izleme davranışları
ile ülke, gelir düzeyi, cinsiyet ve eğitim düzeyleri arasındaki ilişki ki-kare (χ2) testi uygulanarak p

Keywords

Moda, Üniversite öğrencileri, Modayı izleme davranışları, Modaya bakış açıları

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