TÜRK KONFEKSİYON ENDÜSTRİSİ İÇ ANALİZİ VE KÜRESELLEŞME STRATEJİLERİNİN DEĞERLENDİRİLMESİ

Year 2011, Volume: 21 Issue: 2, 100 - 106, 01.12.2011

Selin Hanife Eryürük Fatma Kalaoğlu Murat Baksak

Abstract

Son yıllarda tekstil ve konfeksiyon endüstrisi tüm dünyada zorluklarla karşılaşmaktadır. En başarılı gelişmeler zaman içinde önemini yitirmiş, dünün rekabetçi avantajları bugünün asgari standartları haline gelmiştir. Türkiye yüksek kaliteli hizmet ve rakiplerine nazaran düşük fiyat avantajlarına sahip olmasına rağmen, tekstil ve konfeksiyon endüstrisinin küreselleşmesi ve ticaretin serbestleşmesi sektörün önemli ölçüde yeniden yapılanmasına neden olmuştur. Bu makale Türk konfeksiyon endüstrisinin küresel ortamda rekabet edebilmek için strateji oluşturma ve uygulamasını incelemek ve güncel stratejilerini göz önüne sermek amacıyla iç analizini sunmaktadır

Keywords

Konfeksiyon endüstrisi, Küreselleşme süreci, Rekabet stratejileri, İç analiz, Küresel çevre

EVALUATION OF GLOBALIZATION STRATEGIES AND INTERNAL ANALYSIS OF THE TURKISH CLOTHING INDUSTRY

Abstract

In recent years, the textile and clothing industry has suffered difficulties all over the world. The most successful advances lost their importance over time so that yesterday’s competitive advantages became today’s minimum standards. Although Turkey has had a reputation for high quality service and lower costs than most of its partners, the globalization of the textile and clothing industry and the liberalization of the trade resulted in important restructuring in the sector. This article presents an internal analysis of the Turkish clothing industry to investigate whether industry is forming and executing strategies to compete in the global environment and provides insights into current strategies

Keywords

Clothing industry, Globalization process, Competitive strategies, Internal analysis, Global environment

References

• 1. ITKIB (Representation of Turkish Textile and Ready-made Garment Exporters Association), January 2009, “Tekstil Sektörünün İhracat Performansı Yıllık Değerlendirme 2008”, ITKIB Genel Sekreterliği, AR&GE ve Mevzuat Şubesi.
• 2. Gourdin, K.N., 2006, “Global Logistics Management_A Competitive Advantage for the 21st Century”, Blackwell Publishing, p.8.
• 3. Hill, C.W.L. and Jones, G.R., 1989, “Strategic Management: An Integrated Approach”, Houghton Mifflin Company, p.11.
• 4. Parrish E.,2003, “Modeling of niche market behavior of US textile and apparel firms”, PhD Thesis, NC State University.
• 5. Llach, J., Marques, P., Vals, J., 2006, “Strategic attitudes in the global textiles market: the case of a South European cluster”, Fibres & Textiles in Eastern Europe, January / March, Vol. 14, No. 1, 55, pp.8-13.
• 6. Karabegović, I. and Ujević, D., 2006, “Applying intelligent systems as a basis for improving the position and competitiveness of the European textile industry”, Fibres & Textiles in Eastern Europe, January / March, Vol. 14, No. 1, 55, pp. 14-17.
• 7. Au, K.F. and Wong, M.C., 2007, “Textile and clothing exports of developed & developing countries: an analysis under the restrictive trade regime”, JTI, Vol.98, No.5, pp.471-478.
• 8. Choi, W., Powell, N., 2005, “New product development and its applications in textiles”, JTATM,Vol 4, Issue 4, 1-25.
• 9. Ağaç, S., 01/2008, “A research towards examining the problems of branding of turkish ready-to-wear sector”, Tekstil ve Konfeksiyon, 66-75.
• 10. Grandys, E., 01/2008, “Examples Of Synergy Between Science and Clothing Industry in Poland”, Tekstil ve Konfeksiyon, 62-65.
• 11. Eryuruk, S.H., Kalaoglu, F., Baskak, M. and Rabenasolo, B., 2010, “Evaluation of Globalization Strategies: External Analysis of the Turkish Clothing Industry”, Textile Research Journal, September, Vol. 80,No. 14, 1379-1391.
• 12. Eryuruk, S.H., Kalaoglu, F. and Baskak, M., 2011, “Logistics as a Competitive Strategy: The Analysis of The Clothing Industry In Terms of Logistics”, Fibers&Textiles in Eastern Europe, Issue 1.
• 13. Eryuruk, S.H., 2010, “In order to achieve effective logistics activities between textile and clothing sectors site selection and design of a logistics center”, Istanbul Technical University, Institute of Science and Technology, Textile Engineering Department, Ph.D. Thesis.