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UNIVERSITY STUDENTS’ ATTITUDE TOWARDS CLOTHES IN TERMS OF ENVIRONMENTAL SUSTAINABILITY AND SLOW FASHION

Year 2017, Volume: 27 Issue: 2, 191 - 197, 30.06.2017

Abstract

Recently, environmental sustainability became a crucial matter in order to maintain life and natural resources. Slow fashion, which is the antithesis of fast fashion, is a sustainable fashion movement in which slowing down the consumption is aimed. In this context, education is an essential tool for achieving sustainability. This study aimed to analyze university students’ knowledge and attitude towards clothes in terms of environmental sustainability and slow fashion. In accordance with the aim of the research, a questionnaire form consisting of 17 questions was prepared. The research was conducted in Ege University, with the students of various academic programmes (associate, bachelor, master, PhD.). According to the results of our research, approximately 80% of the university students didn’t have enough knowledge and awareness about slow fashion. Also, approximately half of them are not informed about environmental sustainability. It was also obtained that, attended academic programme has an effect on the environmental awareness of the university students.

References

  • 1. Aksu, M., Pektaş, G.Ö.E. and Karaboğa, K., 2011, Concepts of fast fashion and artificial scarcity in marketing in the 21th century: Tchibo example, Journal of Naval Science and Engineering, 7 (1): 48-70.
  • 2. Zhenxiang, W. and Lijie, Z., 2011, Case study of online retailing fast fashion industry, International Journal of e-Education, e-Management and e-Learning, 1 (3): 195-200.
  • 3. Hansson, M., 2011, What Impact Has a Fast Fashion Strategy on Fashion Companies’ Supply Chain Management?, Master’s Thesis, Halmstad University, Sweden, 36s.
  • 4. Bhardwaj, V. and Fairhurst, A., 2010, Fast fashion: Response to changes in the fashion industry, The International Review of Retail, Distribution and Consumer Research, 20 (1): 165-173.
  • 5. Hacıola, Y. and Atılgan, T., 2014, Research on fast fashion and fast fashion retailing in Turkish apparel sector, Tekstil ve Konfeksiyon, 24(2): 143-150.
  • 6. European Commission, 2013, Sustainability of Textiles, Retail Forum for Sustainability, Issue Paper No. 11, http://ec.europa.eu/environment/industry/ retail/index_en.htm (Retrieved on: 18 February 2015).
  • 7. Niinimaki, K. and Hassi, L., 2011, Emerging design strategies in sustainable production and consumption of textiles and clothing, Journal of Cleaner Production, 19: 1876-1883.
  • 8. Gürcüm, B.H. ve Yüksel, C., 2012, “Decelerating” approach in fashion industry: eco fashion and sustainability in fashion (In Turkish), Akdeniz Üniversitesi Akdeniz Sanat Dergisi, http://edergi.akdeniz.edu.tr/index.php/akdenizsanat/article/view/501/413 (Retrieved on: 4 March 2015).
  • 9. Aakkol, M. and Koskennurmi-Sivonen, R., 2013, Designing sustainable fashion: possibilities and challenges, Research Journal of Textile and Apparel, 17 (1): 13-22.
  • 10. Alpat, F.E., 2012, What is Slow Fashion? (In Turkish), Akdeniz Üniversitesi Akdeniz Sanat Dergisi, http://edergi.akdeniz.edu.tr/index.php/ akdenizsanat/article/viewFile/500/411 (Retrieved on: 20 February 2015).
  • 11. Shen, D., Richards, D. and Liu, F., 2013, Consumers’ awareness of sustainable fashion, Marketing Management Journal, 23 (2):134-147.
  • 12. Pelsmacker, D., P., Janssens, W., Sterckx, E. and Mielants, C., 2005, Consumer preferences for the marketing of ethically labelled coffee, International Marketing Review, 22(5): 512-530.
  • 13. Joy, A., John, F., S., Alladi, V. and Chan, R., 2012, Fast fashion, sustainability, and the ethical appeal of luxury brands, Fashion Theory, 16(3): 273 – 296.
  • 14. http://www.textilemedia.com/assets/Uploads/TFY15-sample-pages.pdf

ÜNİVERSİTE ÖĞRENCİLERİNİN GİYSİLERE DAİR TUTUMLARININ ÇEVRESEL SÜRDÜRÜLEBİLİRLİK VE YAVAŞ MODA AÇISINDAN DEĞERLENDİRİLMESİ

Year 2017, Volume: 27 Issue: 2, 191 - 197, 30.06.2017

Abstract

Son yıllarda, çevresel sürdürülebilirlik, yaşamın ve doğal kaynakların devam ettirilebilmesi açısından oldukça önemli bir konu haline gelmiştir. Hızlı modanın tam tersi olan yavaş moda, tüketimin yavaşlatılmasını amaçlayan bir sürdürülebilir moda hareketidir. Bu kapsamda, eğitim, sürdürülebilirliğin başarılmasında önemli bir araçtır. Bu çalışmada, üniversite öğrencilerinin giysilere dair tutumlarının ve bilgilerinin çevresel sürdürülebilirlik ve yavaş moda açısından değerlendirilmesi amaçlanmıştır. Bu amaç doğrultusunda, 17 sorudan oluşan bir anket formu hazırlanmıştır. Çalışma Ege Üniversitesinde farklı akademik programlarda öğrenim gören öğrenciler
ile gerçekleştirilmiştir. Araştırmamızın sonuçlarına gore, üniversite öğrencilerinin yaklaşık %80’inin yavaş moda hakkında yeterli bilgi ve farkındalığa sahip olmadığı belirlenmiştir. Aynı zamanda, üniversite öğrencilerinin yarısının çevresel sürdürülebilirlik hakkında hiç bir bilgisi yoktur. Çalışmada ayrıca, akademik programın üniversite öğrencilerinin çevresel farkındalıkları üzerinde etkili olduğu belirlenmiştir.

References

  • 1. Aksu, M., Pektaş, G.Ö.E. and Karaboğa, K., 2011, Concepts of fast fashion and artificial scarcity in marketing in the 21th century: Tchibo example, Journal of Naval Science and Engineering, 7 (1): 48-70.
  • 2. Zhenxiang, W. and Lijie, Z., 2011, Case study of online retailing fast fashion industry, International Journal of e-Education, e-Management and e-Learning, 1 (3): 195-200.
  • 3. Hansson, M., 2011, What Impact Has a Fast Fashion Strategy on Fashion Companies’ Supply Chain Management?, Master’s Thesis, Halmstad University, Sweden, 36s.
  • 4. Bhardwaj, V. and Fairhurst, A., 2010, Fast fashion: Response to changes in the fashion industry, The International Review of Retail, Distribution and Consumer Research, 20 (1): 165-173.
  • 5. Hacıola, Y. and Atılgan, T., 2014, Research on fast fashion and fast fashion retailing in Turkish apparel sector, Tekstil ve Konfeksiyon, 24(2): 143-150.
  • 6. European Commission, 2013, Sustainability of Textiles, Retail Forum for Sustainability, Issue Paper No. 11, http://ec.europa.eu/environment/industry/ retail/index_en.htm (Retrieved on: 18 February 2015).
  • 7. Niinimaki, K. and Hassi, L., 2011, Emerging design strategies in sustainable production and consumption of textiles and clothing, Journal of Cleaner Production, 19: 1876-1883.
  • 8. Gürcüm, B.H. ve Yüksel, C., 2012, “Decelerating” approach in fashion industry: eco fashion and sustainability in fashion (In Turkish), Akdeniz Üniversitesi Akdeniz Sanat Dergisi, http://edergi.akdeniz.edu.tr/index.php/akdenizsanat/article/view/501/413 (Retrieved on: 4 March 2015).
  • 9. Aakkol, M. and Koskennurmi-Sivonen, R., 2013, Designing sustainable fashion: possibilities and challenges, Research Journal of Textile and Apparel, 17 (1): 13-22.
  • 10. Alpat, F.E., 2012, What is Slow Fashion? (In Turkish), Akdeniz Üniversitesi Akdeniz Sanat Dergisi, http://edergi.akdeniz.edu.tr/index.php/ akdenizsanat/article/viewFile/500/411 (Retrieved on: 20 February 2015).
  • 11. Shen, D., Richards, D. and Liu, F., 2013, Consumers’ awareness of sustainable fashion, Marketing Management Journal, 23 (2):134-147.
  • 12. Pelsmacker, D., P., Janssens, W., Sterckx, E. and Mielants, C., 2005, Consumer preferences for the marketing of ethically labelled coffee, International Marketing Review, 22(5): 512-530.
  • 13. Joy, A., John, F., S., Alladi, V. and Chan, R., 2012, Fast fashion, sustainability, and the ethical appeal of luxury brands, Fashion Theory, 16(3): 273 – 296.
  • 14. http://www.textilemedia.com/assets/Uploads/TFY15-sample-pages.pdf
There are 14 citations in total.

Details

Journal Section Articles
Authors

Derya Tama

Berna Cüreklıbatır Encan This is me

Ziynet Öndoğan This is me

Publication Date June 30, 2017
Submission Date June 29, 2017
Acceptance Date July 1, 2016
Published in Issue Year 2017 Volume: 27 Issue: 2

Cite

APA Tama, D., Cüreklıbatır Encan, B., & Öndoğan, Z. (2017). UNIVERSITY STUDENTS’ ATTITUDE TOWARDS CLOTHES IN TERMS OF ENVIRONMENTAL SUSTAINABILITY AND SLOW FASHION. Textile and Apparel, 27(2), 191-197.

No part of this journal may be reproduced, stored, transmitted or disseminated in any forms or by any means without prior written permission of the Editorial Board. The views and opinions expressed here in the articles are those of the authors and are not the views of Tekstil ve Konfeksiyon and Textile and Apparel Research-Application Center.