A RESEARCH ON MODULAR PRODUCT DEVELOPMENT IN WEDDING GOWN PRODUCTION

Year 2018, Volume: 28 Issue: 1, 80 - 88, 31.03.2018

Seda Kuleli Zümrüt Bahadır Ünal

Abstract

Recent developments in production management gave way
to the “mass customization” strategies, by which companies claim to solve the
dilemma of meeting customer’s unique needs still benefiting from scale
economies.Delayed product differentiation (DPD) as a design strategy is
implemented in agile manufacuring systems. Modularity is one of the key
strategies in mass customization as it enables component commonality of
products, thus differentiation of the products can be postponed to the assembly
stage.In this research, production process of wedding gown is examined in this
aspect and possibility of applying platform based modularity in wedding gown
production is tested. The process flow and processing times of most basic
wedding gowns were recorded to determine the stage in which the customization
will take place. It had been tested whether there will be parts that can be
standardized as modules or not. According to this preliminary examination, it
will be possible to decide if the customization can be postponed to a later
stage.

Keywords

Wedding gown, agile manufacturing, customization, delayed product differentiation, modular design, bus (platform) modularity

GELİNLİK ÜRETİMİNDE MODÜLER ÜRÜN GELİŞTİRME ÜZERİNE BİR ARAŞTIRMA

Abstract

Üretim
yönetimindeki son gelişmeler, şirketlerin müşterinin özel taleplerini tam
karşılarken ölçek ekonomilerinden de hala yararlanabilmesini mümkün kılan
"kişiye özel seri üretim" stratejilerinin yolunu açmıştır. Çevik
üretim sistemleri içerisinde, ertelenmiş ürün farklılaştırması (DPD), bir
tasarım stratejisi olarak uygulanmaktadır. Modülerlik, ürünler arasında ortak
bileşenlerin sayısını arttırdığı için kişiye özel ürünlerin seri üretiminde en
önemli stratejilerden biridir. Bu nedenle ürünlerin farklılaşması, montaj
aşamasına ertelenebilmektedir. Bu araştırmada, gelinlik üretim süreci bu açıdan
incelenmiş ve gelinlik üretiminde platform tabanlı modülerlik uygulama imkânı
test edilmiştir. En temel gelinliklerin süreç akışı ve işleme süreleri,
özelleştirmenin hangi aşamada gerçekleşeceğini belirlemek için kaydedilmiştir.
Modül olarak standardize edilebilecek parçaların olup olmayacağı test edilmiştir.
Bu ön incelemeye göre, özelleştirmenin sonraki bir aşamaya ertelenip
düzenlenemeyeceğine karar vermek mümkün olabilecektir.

Keywords

Gelinlik, çeviküretim, kişiyeözelleştirme, ertelenmişürünçeşitlendirme, modülertasarım, platform modülarite

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