Investigation of Style and Design Characteristics of Women's Outerwear with a User-Centered Design Approach

Year 2024, Volume: 34 Issue: 4, 409 - 423

Hatice Harmankaya , Meltem Özsan

https://doi.org/10.32710/tekstilvekonfeksiyon.1359813

Abstract

This study aims to develop a design process model within the scope of the Design Thinking approach with Kansei Engineering support and to experientially apply this model. Additionally, another aim of the research is to investigate the affective/emotional preferences of female users regarding visual and functional aspects of outerwear designs, and subsequently develop alternative design model proposals in alignment with users’ preferences. In this study, the 'Stanford d.school Design Thinking Model' was utilized. Research data was obtained through a survey consisting of two sections, involving the opinions of 342 female consumers aged 18 and over, residing in Istanbul. The first section includes a Likert-type scale to examine users’ outerwear design preferences. In the second section, a semantic differential scale was prepared to evaluate jacket, coat, and overcoat designs using Kansei words. The reliability of the measurement instrument was established through calculated Cronbach's Alpha coefficients, presented after each scale, confirming the reliability of both scales for this sample. The Kansei evaluation shows that the Design Thinking process model makes it possible to create designs that meet users' emotional needs.

Keywords

Design, Fashion design, Design thinking, Kansei engineering, outerwear

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