KİTAPÇIDAKİ VİRÜS: PANDEMİ İSTANBUL'UN YAYINCILIK SEKTÖRÜNÜ NASIL ETKİLEDİ?

Year 2024, , 291 - 311, 31.01.2024

Özgür Sayın

https://doi.org/10.30626/tesamakademi.1352199

Abstract

Yayıncılık sektöründe yapılan yarı yapılandırılmış görüşmelere dayanan bu nitel vaka çalışması araştırması, küresel salgının İstanbul'daki yayıncılık sektörü üzerindeki etkisini incelemektedir. Araştırma yedi ay sürmüş ve on üç görüşme yapılmıştır. Amaç, sektörün pandemiye verdiği tepkiyi anlamaktı. Özetle, pandemi, sektörde halihazırda gerçekleşmekte olan dijitalleşme ve tekelleşme süreçlerini hızlandıran bir etken olarak görülebilir. Bununla birlikte, paydaşlar, finansal ve teknolojik kapasitelerine ve ana iş alanlarına bağlı olarak farklı şekillerde etkilendi. Örneğin, kapanmalar sırasında yayıncılar dijital ve basılı kitaplara olan talepte bir artış yaşarken, kitapçılar neredeyse tüm gelir kaynaklarını kaybetti. Benzer şekilde, kendi baskı, dağıtım ve satış kanallarına sahip yayıncılık kartelleri ve birçoğu bu yayıncılık holdingleriyle bağlantılı olarak faaliyet gösteren çevrimiçi kitap satıcıları, kapanmalardan ciddi şekilde etkilenen küçük yayıncılara karşı önemli avantajlar elde edebilmiştir.

Keywords

COVID-19 Pandemi, Yaratıcı Endüstriler, Yayıncılık, Dijitalleşme, İstanbul

THE VIRUS IN THE BOOKSHOP: HOW HAS THE PANDEMIC AFFECTED ISTANBUL'S PUBLISHING INDUSTRY?

Abstract

Based on semi-structured interviews conducted within the publishing sector, this qualitative case study research examines the impact of the global pandemic on Istanbul's publishing industry. The research spanned seven months and involved thirteen interviews. The aim was to gain an understanding of the industry's response to the pandemic. In a nutshell, the pandemic can be seen as accelerating the digitalisation and monopolisation processes already taking place in the industry. Nevertheless, stakeholders have affected in different ways, depending on their financial and technological capabilities and their main areas of business. For instance, during closures, publishers experienced an increase in demand for digital and printed books, while bookshops lost almost all sources of income. Similarly, publishing cartels with their own printing, distribution and sales channels and online booksellers many of whom operate in conjunction with these publishing conglomerates were able to gain significant advantages over small publishers seriously affected by the closures.

Keywords

COVID-19 Pandemic, Creative Industries, Publishing, Digitalization, Istanbul

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