DESTINATION MARKETING ACTIVITIES FOR SUSTAINABLE URBAN DEVELOPMENT (FOLLOWING THE EXAMPLE OF THE TOWN OF PLEVEN)

Abstract

This article aims to present the specific characteristics of destination marketing as a tool for sustainable urban development; to explore, analyse and assess the cultural tourism potential of the town of Pleven, Bulgaria, and to conceptualize a model of integrated marketing strategy to promote the town of Pleven as a destination for cultural tourism.

Keywords

• Destination Marketing,Sustainable Development,Regional Economy

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