The Relationship Among Country-of-Origin, Quality of The Product and Buying Decision: A Case Study of The Turkish Clothes on Libyan Market

Abstract

The aim of this study was to identify the impact one of some factors affecting consumer behavior selection for clothing. This factor was represented in the country of origin. Therefore, the purpose of this study is to investigate the factor of country-of-origin perspective that consumer considers when they buying clothes that made in Turkey and the relationship between perceived product quality and country-of-origin. To achieve these goals distributed 650 of questionnaires. But we received 564 (87%) questionnaires, the hypotheses which were tested using Pearson Correlation, showed that there is a significant relationship between country-of-origin perspective and buying decision, product quality and country of origin when that consumer selection of clothing.

Keywords

• Country of origin,buying decision

Ülke Menşei, Ürün Kalitesi ve Satın alma Kararı İlişkisi: Libya Piyasasında Türk Konfeksiyon Ürünleri Çalışması

Abstract

Bu çalışmanın amacı, giyim için tüketici davranışı seçimini etkileyen bazı faktörlerden birinin etkisini belirlemektir. Bu faktör menşe ülkede temsil edildi. Bu nedenle, bu çalışmanın amacı, Türkiye'de üretilen kıyafetleri alırken tüketicinin menşe ülke perspektifini ve algılanan ürün kalitesi ile menşe ülke arasındaki ilişkiyi incelemektir. Bu hedeflere ulaşmak için 650 anket dağıtılmıştır. Ancak Pearson Korelasyonu kullanılarak test edilen hipotezler olan 564 (% 87) anket alınmış, bu tüketici seçiminde menşe ülke perspektifi ile satın alma kararı, ürün kalitesi ve menşe ülke arasında anlamlı bir ilişki olduğunu göstermiştir.

Keywords

• Menşe ülke,satın alma kararı

References

1. Agrawal, J. and Kamakura, W. A. (1999) Country of Origin: A Competitive Advantage? International Journal of Research in Marketing, 16, 255-267. Ahmed, Z.U., Johnson, J.P., Ling, C. P. Fang, T.W., & Hui, A. K. (2002). Country- Of – Origin And Brand Effects On Consumer’s Evaluation Of Cruise Lines. International Marketing Reviews, 19(3), 279-302. Alsughayir, A. A., A. N. Albarq And S.R. Ahmed, (2012) “Does Country of Origin Matter on Product Evaluations Among Saudi Consumers’ Perceptions?,” American Academic & Scholarly Research Journal, Vol. 4, pp. 1-6. Baker, M. J. And Ballington, L. (2002), “Country of Origin as A Source of Competitive Advantage”, Journal of Strategic Marketing; Vol. 10, No: 2, pp. 157-168. Bilkey, W.J., & Nes, E. (1982). Country –of – Origin Effects on Product Evaluation, Journal of International Business Studies, 8(1), 89-99 Broniarczyk, S. M., & Alba, J. W. (1994). The Importance of The Brand In Brand Extension, Journal of Marketing Research, 31(2), 214-228. Cai, Y., Cude, B., & Swagler, R. (2004). Country of Origin Effects on Consumer’s Willingness To Buy Foreign Products: An Experiments In Consumer Decision Making, Consumer Interests Annual, 50 (1), 98-105. Chinen, K., Jun, M., And Hampton, G. M. (2000). “Product Quality, Market Presence, And Buying Behavior: Aggregate Images of Foreign Products In The US”. Multinational Business Review, Vol. 8, No. 1, pp. 29-38. Elliott, G. R., & Cameron, R. C. (1994). Customer Perception of Product Quality And The Country-of-Origin Effect. Journal of International Marketing, Vol. 2, No 2, pp. 49-62. Gurah-Canli, Z., & Maheswaran, D. (2000) Cultural Variations in Country of origin Effects. Journal of Marketing, 37(3), 96-108. Küçük, O. (2016). Bilimsel Araştırma Yöntemleri, Ekin Yayınevi, Bursa. Küçük, O. (2019). Perakende Pazarlama Yönetimi, Son Çağ Yayıncılık, Ankara. Laroche, K., Papadopoulos, J., Heslop, M., & Mourali, C. (2005). The Influence of Country of Image Structure on Consumer Evaluations of Foreign Products, International Marketing Review, 22(1), 96-115. Nagashima, A. (1970), “A Comparison of Japanese and US Attitudes Toward Foreign Products”, Journal of Marketing, Vol. 34, pp. 68-74. O'Cass. A & Lim. K (2000) The Influence of Brand Associations on Brand Preference and Purchase Intention, Journal of International Consumer Marketing Volume 14, Issue 2. Ozretic-Dosen, D., & Skare, V. (2007). Assessments of Country of Origin and Brand Cues In Evaluating a Croatian, Western and Eastern European Food Product: Journal of Business Research, 60(2), 130-136. Parkvithee, N., and Miranda, M.J. (2012). The Interaction Effect of Country-of-Origin, Brand Equity and Purchase Involvement on Consumer Purchase Intentions of Clothing Labels, Asia Pacific Journal of Marketing and Logistics, 24(1), 7-22. Roth, M. S. and Romeo, J. B. (1992), “Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects”, Journal of International Business Studies, Vol.23, No.3, 477-497. Solomon, M. (2004), Consumer Behaviour: Buying, Having, and Being, Upper Saddle River, N. J.: Pearson Prentice Hall. Supanvanij and Amine (2000) Consumer Perception of Country-of-Origin Effect and Brand Effect, Latin American Business Review Vol. 1, 2000-Issue 4. Thakor, V., and Katsanis, P. (1997),”A Model of Brand and Country Effects on Quality Dimensions: Issues And Implications”, Journal of International Consumer Marketing, Vol. 9, No. 3, pp. 79-100. Veale, R., Quester.P, (2009) "Tasting Quality: The Roles of Intrinsic and Extrinsic Cues", Asia Pacific Journal of Marketing and Logistics, Vol. 21 Iss: 1, pp. 195–207. Wang, C. L., Li, D., Barnes, B. R., and Ahn, J. (2012), “Country Image, Product Image and Consumer Purchase Intention: Evidence From an Emerging Economy”, International Business Review, Vol. 21 No. 6, pp. 1041-1051. White, P.D and Cundiff E.W (1978), “Assessing The Quality of Industrial Products” Journal of Marketing, 15 July 1978, pp: 80-85.