Generational Transformation and Its Reflection on Project Success: The Gen-Z

Year 2024, , 65 - 86, 01.11.2024

Ali Ersen Özen , Gökhan Demirdöğen , Alperen Taha Demirbağ , Hande Aladağ , Zeynep Işık

https://doi.org/10.18400/tjce.1375064

Abstract

Nowadays, Gen-Z members with a high ability to use high-tech products have just entered the labor market to take responsibility in construction projects. Gen-Z members must work together with other generations and different work styles. If the harmonization among generations is not managed properly, it will decrease the productivity of the construction industry. Therefore, this study aims to identify the Gen-Z characteristics and their impacts on the project success by using Structural Equation Modeling (SEM) method. SEM results showed that Gen-Z characteristics contribute to project success through communication. Therefore, communication-related practices must be overviewed and rearranged according to Gen-Z requirements. The findings will contribute to the in-company employee strategies and assist in adapting Gen-Z members into the construction industry to increase productivity.

Keywords

Construction industry, generation Z, innovation, performance management, human resource management

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