DOODLE İLLÜSTRASYON ÇALIŞMALARININ BARTHES’IN GÖSTERGEBİLİMSEL ÇÖZÜMLEME YÖNTEMİ İLE İNCELENMESİ

Year 2023, , 225 - 239, 01.01.2023

Özlem Kum

https://doi.org/10.7456//11301100/015

Abstract

Göstergebilim, Gösterge”, “Gösteren”, “Gösterilen” dizgesi ile göstergelerin incelenmesi, yorumlanması, yeniden anlamdırılması süreçlerini içeren bir bilim dalıdır. Göstergebilimsel analizde doğrudan verilen mesajların yanı sıra dolaylı olarak da aktarılmak istenen mesajların ortaya çıkarılması söz konusudur. Bu makalede, 2022 yılına ait Doodle arşivinden random seçilen 10 adet Doodle illüstrasyon çalışmasının Barthes’ın göstergebilimsel çözümleme yöntemi ile incelenmesi amaçlanmıştır. Azah Aziz’in doğum günü, Endonezya Bağımsızlık Günü, Japonya’nın Dağ Günü, Kimiko Tsumura'nın 120. doğum günü, Hindistan Bağımsızlık Günü, “Google” İçin tasarlanan Doodle, Seiki Kuroda'nın 156. doğum günü, Qixi Festivali, Luisa de Medrano'nun 538. doğum günü, Singapur Ulusal Günü illüstrasyon çalışmaları ele alınarak çözümlenmiştir.
Makalede, Doodle illüstrasyon çalışmaları hakkında teorik bilgi edinmek için literatür taraması, random seçilen Doodle illüstrasyon çalışmalarının çözümlemesi için Barthes’ın göstergebilimsel çözümleme yöntemi kullanılmıştır.
Google şirketi, Doddle’ları öneceleri sadece önemli günler için yayınlarken günümüzde farklı kategorilerde tasarımsal çeşitlenmeye gitmiştir; ünlü kişilerin doğum günleri, bayramlar, festivaller, ülkelerin özel günleri (bağımsızlık günü, dağ günü vb.), ulusal günler için sadece görselden ibaret olmayan animasyon ve video içeriği olarak da tasarımlara kurumsal imajında yer vermektedir.
Göstergebilimsel çözümlenen Doodle çalışmalarında ünlü kişilerin doğum günleri, ülkelerin bağımsızlık günleri, dağ günü, festival, ulusal günlerin tematik olarak ele alındığı sonucuna ulaşılmıştır. Tipografik düzenlemelerin Doodle çalışmalarında sık kullanıldığı, tipografilerin deforme edilerek görselle bütünleşik olarak tasarıma uyarlandığı dikkat çekmektedir. Renk kullanımlarının ele aldığı konuyu veya temsil ettiği kültürün özelliklerini doğrudan yansıttığı, Doodle’ın ele alınan temayı tekniksel ve renk kullanımı bağlamında bir kimliğe büründürdüğü sonucuna ulaşılmıştır.

Keywords

Göstergebilim, Doodle, İllüstrasyon, Roland Barthes, Semiotics, Illustration

THE EXAMINATION OF DOODLE ILLUSTRATION STUDIES BY BARTHES' SEMIOTIC ANALYSIS METHOD

Abstract

Semiotics is a branch of science that includes the processes of examining, interpreting and re-interpreting signs with the system of "Signifier", "Signifier", "signified". In semiotic analysis, besides the direct messages, the messages that are wanted to be conveyed indirectly are revealed. In this article, it is aimed to examine 10 randomly selected Doodle illustrations from the Doodle archive of 2022 using Barthes' semiotic analysis method. Azah Aziz's birthday, Indonesian Independence Day, Japan's Mountain Day, Kimiko Tsumura's 120th birthday, India Independence Day, Doodle designed for “Google”, Seiki Kuroda's 156th birthday, Qixi Festival, Luisa de Medrano's 538th birthday, Singapore National Day illustration works are analyzed.
In the article, literature review was used to obtain theoretical information about Doodle illustration works, and Barthes' semiotic analysis method was used for the analysis of randomly selected Doodle illustration works.
While the Google company used to publish Doddles only for important days, today it has gone to design diversification in different categories; It includes designs in its corporate image for birthdays of famous people, holidays, festivals, special days of countries (independence day, mountain day, etc.), national days as animation and video content, not just visuals.
It has been concluded that the birthdays of famous people, independence days of countries, mountain days, festivals, national days are thematically analyzed in Doodle studies, which are analyzed semiotically. It is noteworthy that typographic arrangements are frequently used in Doodle works, and that typographies are deformed and adapted to the design in an integrated manner with the visual. It has been concluded that the use of color directly reflects the subject it deals with or the characteristics of the culture it represents, and that Doodle impersonates the theme in the context of technical and color use.

Keywords

Göstergebilim, İllüstrasyon, Roland Barthes, Doodle

References

• Baldaş, B. & İpek, M. (2017). An illustration artist: Nazan Erkmen. Black Sea Journal of Social Sciences, 9(9), 225-238. https://www.academia.edu/38535025/Bir_%C4%B0ll%C3%BCstrasyon_ Sanat%C3%A7%C4%B1s%C4%B1_Nazan_Erkmen
• Bircan, U. (2015). Roland Barthes and semiotics. Journal of Social Sciences Research, 13(26), 17-41. https://www.academia.edu/24832024/ROLAND_BARTHES_VE_G%C3%96STERGEB %C4 % B0L%C4%B0M
• Çakı, C. (2018), The role of rallies in propaganda: A semiotic analysis of the photographs of the Nuremberg rallies. Journal of Maltepe University Faculty of Communication, 1, 59-79. http://openaccess.maltepe.edu.tr/xmlui/bitstream/handle/20.500.12415/2540/C5S1%20MAK4.pdf?sequence=1&isAllowed=y
• Caki, C. (2018). A semiotic analysis of the presentation of Turks in the cartoons used in German propaganda postcards in the First World War. Journal of Akdeniz University Faculty of Communication, 29, 73-94. https://dergipark.org.tr/tr/download/article-file/629033
• Caki, C. (2018). Disabled in Nazi propaganda with Roland Barthes' semiotic analysis. SDU İFADE, 1(2), 66-91. https://dergipark.org.tr/tr/download/article-file/723030
• Ceken, B., Çiçek, K., & Ersan, M. (2018). Illustration technique born from digital: Low Poly. Journal of Art Education, 6(2), 167-179. https://www.sanategitimidergisi.com/makale/ pdf/1540198408.pdf Deliduman, C., & Cakmak, S. (2017). Illustration in cultural poster applications. İdil, 6(29), 1-20 https://www.idildergisi.com/makale/pdf/1484814098.pdf
• Demir, S. (2009). Semiotics, Umberto eco and his contributions to semiotics in the context of his works (Publication No. 261685) [Unpublished Master Thesis, Istanbul University]. Institute of Social Sciences.
• Elmasoglu, K. (2016). Examining logos as a brand identity element in terms of brand communication: The example of “Google Doodles”. Akademia, 4(4), 82-102. doi: 10.17680/akademia.97733 https://dergipark.org.tr/tr/download/article-file/275871
• Ercanturk, K. O. (2015). Turkish textbooks in terms of semiotics (Publication No. 381205) [Unpublished Master's Thesis, Çanakkale Onsekiz Mart University]. Institute of Educational Sciences.
• Guiraud, P. (2016). Semiotics. M. Yalçın (Trans.). (3rd Edition). Image Bookstore.
• Gunay, M. (2019). Illustration picture relationship. TURAN: Center for Strategic Studies, 11(44), 619-628. file:///Users/Ozlem/Downloads/yokAcikBilim_10261373%20(2).pdf
• Gurel, E., & Arslan, E. (2021). Personal branding and personal branding: An analysis on Google Doodle. Journal of Akdeniz University Faculty of Communication, 36, 268-301. Dictionary. Retrieved October 15, 2022, from https://sozluk.gov.tr/ Doodle Archive. Retrieved October 10, 2022, from https://www.google.com/doodles#archive News Website. Retrieved October 16, 2022, from https://www.hurriyet.com.tr/teknoloji/doodle-nedir-41224236
• Kalelioglu, M. (2021). A general evaluation of semiotic theory, its place and importance in Turkey. Discourse, 6(1), 189-200. https://dergipark.org.tr/tr/download/article-file/1560810
• Karaman, E. (2017). Comparison of semiotic approaches of Roland Barthes and Charles Sanders Peirce. Istanbul Aydın University Journal 34, 25-36. https://dergipark.org.tr/en/download/article-file/419861
• Küçükşen, K. (2020). A semiotic analysis of the reflection of "Households" on cartoons in the days of Covid-19. Journal of Eurasian Social and Economic Studies, 7(6), 38-57. https://dergipark.org.tr/tr/download/article-file/1168040
• Parsa, A. F. & Olgundeniz, S. S. (2014). Evaluating the semiotics and interpretation process in communication with examples. In A. Sun (Ed). Semiotics in Communication Studies The Search for Meaning from Literary to Visual (pp. 89-109). Literature Academia. https://www.academia.edu/11504584/%C4%B0LET%C4%B0%C5%9E%C4%B0MDE_G%C3%96STERGEB%C4%B0L%C4%B0M_VE_ANLAMLANDIRMA_S%C3%9CREC%C4%B0
• Roland, B. (1979). Semiotic principles. B. Vardar and M. Rifat (trans). Ministry of Culture Publications.
• Saussure, F. D. (1985). General linguistics courses. B. Vardar (Trans.). Individual and Community Publications.
• Sazak, E., Per, M., & Turker, O. (2018). Inclusive classroom teachers' views on the use of illustration in primary school textbooks and lessons. Abant İzzet Baysal University Journal of the Faculty of Education. 18(4), 2227-2242. https://dergipark.org.tr/tr/download/article-file/558740
• Seylan, A. (2016). Medical illustration as an interdisciplinary formation and the first example in Turkey: Ondokuz Mayıs University, Institute of Fine Arts, Department of Medical Illustration. International Interdisciplinary and Intercultural Art. 1(1), 85-93. https://dergipark.org.tr/en/ download/article-file/397091
• Turkmen, B. B. (2020). The use of images in interactive media environments: Examining Google Doodle illustrations. Journal of Art and Design. 25, 97-129. https://dergipark.org.tr/ en/download/article-file/1145328
• Ünal, M. F. (2016). The adventure of semiotics. Thinker, 3(6), 379-398. https://dergipark.org.tr/tr/download/article-file/266793
• Yıldırım, G. (2022). Examining the artist's books within the framework of illustration art and book designs and a project application (Publication No. 750782) [Unpublished Master's Thesis, Işık University]. Graduate School of Education.