RE-READING DESIGN: CULTURAL ANALOGIES FOR INSPIRATION IN INTERACTION DESIGN

Year 2018, Volume: 8 Issue: 2, 364 - 375, 01.04.2018

Oğuzhan Özcan Ahmet Güzererler

Abstract

Designers systematically seek
inspiration from various sources from different domains and expand their
repertoire of paradigms to foster their designs. However, designers usually do
not explore the full potential of their inspiration sources by establishing surface level and close domain analogies
regardless of their experience. We think that the process of finding deep and distant domain analogies could
be made more understandable for novice designers and less time consuming for
professionals with an inspiration/ideation
practice for innovation. We discovered that decontextualizing the inspiration
source and deconstructing its perceived meaning into fragments lead designers
to explore new connections with inspiration source and discover new inspirational
points. Here, in this paper, we re-introduce our re-reading in design practice from our previous studies and examine
whether it can be a complimentary inspiration/ideation
practice for designers to deconstruct conventional paradigms and create deep
and distant domain analogies more comfortably.

Keywords

Analogy, inspiration, re-reading, deconstruction, design theory, interactive system

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