AESTHETICAL AND EMOTIONAL EFFECTS OF MATERIAL ON CLOTHING DESIGN

Year 2019, Volume: 9 Issue: 1, 42 - 51, 01.01.2019

Pınar Göklüberk Özlü , Serap Dengin Sevinir

Abstract

The purpose of this research is to analyze the aesthetical and emotional effects of the materials with
similar sensory properties and the clothing with the same clothing type and model which were made of
such materials, among the consumers. The material of the research are four different clothing fabrics
(artificial leather, chiffon, denim, and combed cotton). Half-circle skirt model was produced from each
fabric in accordance with sizes of ½ scale dress form. The data of research were collected with
aesthetic effect measurement tool, emotional response measurement tool and interview forms in two
stages. In the first stage, consumer attitudes towards to the fabrics are examined. In the second stage,
consumer attitudes towards to relationship between the fabric and the model in the second stage are
examined. According to research results, artificial leather and half-circle skirt had the highest level
with regard to both aesthetics and emotional effects whereas combed cotton fabric and half-circle skirt
had the lowest level. One of the important results of the research is that the levels of aesthetic and
emotional effects which come up during the two-dimensional evaluation of the fabrics change when
the fabrics turned into a model. Another significant result of the research was that the expressions of
the participants were usually based on the personal experiences and the structural features of the
fabrics during the evaluations of the fabrics and the models.

Keywords

Clothing design, Material, Fabric, Emotional effect, Aesthetics effect

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