A STUDY ON SOCIAL MEDIA USE TENDENCIES: THE CASE OF ERZİNCAN BİNALİ YILDIRIM UNIVERSITY

Year 2019, Volume: 9 Issue: 4, 464 - 472, 01.10.2019

İrfan Ertekin

Abstract

Social media has an important place in the lives of
university students as a new communication means. In this context, it is
possible to argue that social media is the most important component of the
lives of students. Social media is one of the most important elements of the
new media. The tendencies of social media usage have become one of the most
important parameters that affect the social lives of university students. The
purpose of the present study was to determine whether gender, age, grades and
department variables affected the tendencies of university students in using
social media with data. The study was conducted face-to-face with 213 students,
142 of whom were female and 71 of whom were male. As a result of the study, it
was determined that gender, age, and grade variables were effective on the
tendencies of students in using social media; and the department they studied
was not effective. The study is important in terms of determining the social
media usage awareness of university students. Because it addresses the
tendencies of university students in using social media from a different
viewpoint. In this study, the extent to which demographic variables affected
the social media use tendencies of university students was determined. The
study is important in this respect.

Keywords

Social Media Use Tendencies, Communication, University Student, Variables

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