AN ANALYSIS OF USER EXPERIENCE IN THE PRIMARY TERRITORIES OF STUDENT HOUSING THROUGH SOCIAL MEDIA

Year 2025, Volume: 15 Issue: 1, 68 - 80

Simge Gülbahar , Duygu Koca

https://doi.org/10.7456/tojdac.1562168

Abstract

This study explores user experiences in the primary territories of student housing provided by a university in Turkey through user-generated content (UGC). Primary territories are private zones in which users optimize ownership and privacy in student housing. Students spend most of their times in these spaces during their stay. UGC emanates from online platforms on which users can freely contribute their own thoughts, opinions, and experiences. In this study, UGC on YouTube was investigated to analyze students’ experiences in terms of the objective and subjective dimensions of primary territories. As a methodology, qualitative content analysis was used. Auditory and visual information from YouTube videos was used as the data set to ascertain user feedback to understand which spatial attributes were of the greatest interest to users for demand-based expectations. The data were analyzed by coding user comments in videos thematically, in regard to objective and subjective dimension of space to understand which experiences or interior elements were more common in primary territories. The study findings highlight interior attributes most frequently mentioned in UGC. The results encompassed experiences that are prominent in user expectations and serve as typical selection criteria for users when making relevant decisions.

Keywords

Student Housing, Primary Territories, User Experience, User-environment Relationship, Social Media

Ethical Statement

Ethics committee approval was not required as the research did not involve direct interaction with human participants and/or animals. Informed consent was not obtained because samples were publicly available content from social media, and samples were anonymized while using them in the research.

Thanks

This study is prepared from an ongoing PhD thesis of first author accepted in the Department of Interior Architecture and Environmental Design at Hacettepe University Institute of Fine Arts under supervision of Assoc. Prof. Dr. Duygu Koca.

ÖĞRENCİ YURTLARININ BİRİNCİL SINIRLARINDAKİ KULLANICI DENEYİMİNİN SOSYAL MEDYA ARACILIĞIYLA ANALİZİ

Abstract

Bu çalışma, kullanıcı tarafından oluşturulan içerikler (UGC) aracılığıyla Türkiye’deki üniversiteler tarafından sağlanan öğrenci yurtlarının birincil mahremiyet sınırlarındaki kullanıcı deneyimlerini araştırmaktadır. Bu sınırlar, kullanıcıların öğrenci yurtlarındaki sahiplik ve mahremiyet en verimli şekilde değerlendirdikleri özel alanlardır. Öğrenciler, zamanlarının çoğunu barındıkları süre boyunca bu alanlarda geçirirler. UGC, kullanıcıların kendi düşüncelerini, görüşlerini ve deneyimlerini özgürce paylaşabildikleri çevrimiçi platformlardan oluşmaktadır. Bu çalışmada, YouTube'daki kullanıcı üretimi içerikler üzerinden, öğrencilerin birincil sınırlardaki nesnel ve öznel boyutları açısından deneyimlerini analiz etmek için incelenmiştir. Bir yöntem olarak nitel içerik analizi kullanılmıştır. YouTube videolarından gelen işitsel ve görsel bilgiler, kullanıcıların talepleri temel alan beklentilerinin hangi mekan niteliklerini ilgilendirdiğini anlamak için kullanıcı geri bildirimlerini tespit etmek amacıyla veri seti olarak kullanılmıştır. Veriler, videolardaki kullanıcı yorumlarını nesnel ve öznel mekan boyutları açısından tematik olarak kodlayarak hangi deneyimlerin veya iç mekan öğelerinin bu alanlarda daha yaygın olduğunu anlamak için analiz edilmiştir. Çalışma bulguları, UGC'de en sık belirtilen iç mekan niteliklerini vurgulamaktadır. Sonuçlar, kullanıcı beklentilerinde öne çıkan ve kullanıcıların temel seçim ölçütü görevi gören deneyimlerini kapsamaktadır.

Keywords

Öğrenci Yurtları, Birincil Sınırlar, Kullanıcı Deneyimi, Kullanıcı-çevre İlişkisi, Sosyal Medya

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