STRATEGIC MANAGEMENT GUIDANCE IN HEALTH INSTITUTIONS MANAGEMENT: DETERMINATION OF MISSIONVISION- STRATEGY SELCUK UNIVERSITY MEDICAL FACULTY HOSPITAL SAMPLE

Abstract

As the nature of the services they offer and areas in which they operate health care institutions are always in the process of change. Especially with the impact of technological advances, new techniques are constantly emerging in health care presentation, in parallel to innovation in health care change is also becoming necessary in the way of health care management. On the other hand today, research conducted in hospitals has reached a holisticand administrative size with the understanding that the development of institutions are connected with improvements not only in a sub-unit in all subunits in an integrated way. For a holistic assessment and progress accurate determination of mission-vision statement adopted by all stakeholders and strategies which will serve this purpose is very important. In this study1mission, vision and core strategies have been identified for the strategic management process planning of Selcuk University Medical Faculty Hospital. In this context at first, keywords which are intended to be absolute in the hospital's mission and vision are determined by the focus group discussions with managers and content analysis method. Secondly main strategies that will shape the hospital’s future have been identified in the balanced scorecard concept. The focus group interviews and content analysis results are summarized and made some evaluations and suggestions

Keywords

• Strategic Management in Health, Mission-Vision Determination, Strategy Determination

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