Co-creation of Innovation Using the Potential of Web 2.0 Tools

Abstract

In the paper there are discussed the opportunities for using Web 2.0 tools as communication solutions and platforms of cooperation with the client in the field of co-creation of innovation. There are presented the changes of the concept in the area of innovation, from closed to open innovation, and particularly the models emphasizing the role of users in creating innovation. There is also discussed the evolution of the solutions of communication with the client with the consi young people as co-creators of on-line innovation, identify the most frequently used channels of communication and, above all, present the evaluation of the application of Web 2.0 tools in the field of cooperation with the client

Keywords

• co-creation, innovation co-creation, Web 2.0

References

1. Awa, H. O., Eze, S. C., (2010). Democracy and User Community Collaboration in Innovation: A Value Creation Paradigm in an Extended Enterprise, International Business and Management, Vol. 1, No. 1., pp. 90-106.
2. Bandulet, M., Morasch, K. (2005). Would You Like to be a Prosumer? Information Revelation, Personalization and Price Discrimination in Electronic Markets, International Journal of the Economics of Business, July, Vol. 12, No. 2, pp. 251 271.
3. Chesbrought (2003). The Era of Open Innovation, MIT Sloan Management Review, 44/3 Spring 2003, pp. 35-41
4. De Moor, K., Berte, K., De Marez, L., Joseph, W., Deryckere, T., Martens, L. (2010). User-driven innovation? Challenges of user involvement in future technology analysis. - Science and Public Policy, Vol.37, No.1., p.5161.
5. Fuchs, C. (2010). Social software and Web 2.0: Their sociological foundations and implementations. In: Murugesan S 9ed.) Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications, vol.II. Hershey, PA: IGI-Global, pp. 764-789.
6. Full, J. (2010). Refining Virtual Co-Creation from a Consumer Perspective, California Management Review, 52/2 Winter, pp.98- 122.
7. Glenn, J. C. (2009). Collective Intelligence - One of the Next Big Things. - Futura Vol. 4, Finnish Society for Futures Studies, Helsinki, Finland.
8. Howe J., (2008). Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business.

9. Howe J., The Rise of Crowdsourcing, Wired Magazine, Issue 14.06, June 2006.
10. Howe, J. (2008). Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business, Crown Business.
11. Jelonek, D., (2012). The Role of the Internet in Open Innovations Models Development, Business Informatics Vol. 1(23), pp. 38-47 .
12. Jelonek, D., (2013). Prosumption in Creating Value for the Customer, Proceedings of International Scientific Conference "Business Management Practice and Theory in the 21st Century", 6-7, June 2013, Nitra, Slovakia.
13. Kozinets, R., Hemetsberger, A., and Schau, H. J., (2008), The Wisdom of Consumer Crowds, Journal of Macromarketing, Vol. 28/4, pp. 339-354.
14. Muncy, J. A., Hunt, S. D., (1984). Consumer Involvement: Definitional Issues and Research Directions, Advances in Consumer Research Vol. 11, pp. 193-196.
15. Prahalad, C.K., Ramaswamy, V. (2004). The Future of Competition: Co-Creating Unique Value with Customers, Boston, MA: Harvard Business School Press.
16. Reinhold O., Alt R., 2012, Social Customer Relationship Management: State of the Art and Learnings from Current Projects, 25th Bled eConference eDependability: Reliable and Trustworthy eStructures, eProcesses, eOperations and eServices for the Future, 2012,Bled, Slovenia.
17. Ritzer G., Jurgenson N., (2012), Production, Consumption, Prosumption. The nature of capitalism in the age of the digital prosumer. Journal of Consumer Culture, Vol. 10/1, pp.13 -26.
18. Ritzer G., Jurgenson N., (2012), Production, Consumption, Prosumption. The nature of capitalism in the age of the digital prosumer. Journal of Consumer Culture, Vol. 10/1, pp.13 -26.
19. Rosted, J. (2005). User-Driven innovation. Results and recommendations, FORA, Copenhagen.
20. Song, F.W. (2010). Theorizing Web 2.0. Information, Communication & Socity, 13 (2), pp. 249-275.
21. Von Hippel, Eric A., (2005). Democratizing Innovation, MIT Press, Cambridge, MA,