Business in Sustainability – a European Perspective

Abstract

Modern business consumes most of the world’s nonrenewable resources – it is to a considerable extent responsible for environmental pollution and contributes to deepening of some social pathologies. Increasing global ecological and social problems deteriorate the health of the Earth, threatening the existence of future generations. The response to these adverse trends is sustainable business - a new current, developing in the world in the field of sustainable science. In the paper the authors present their own model conception of business in sustainability. A special feature of this conception is moving sustainability from peripheries of business to its centre – replacement of unsustainable resources and activities with their sustainable equivalents. The authors also discuss the necessity for creation of such conceptions and barriers to their implementation in business practice. The ideas presented in the paper have been set in the realities of the European Union, which has significant achievements in sustainable development

Keywords

• sustainable development, sustainable business, sustainable enterprise

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