Insta-Holidays and Instagrammability

Stefanie Unger; Walter Grassl

EN

Insta-Holidays and Instagrammability

Abstract

This paper is dedicated to the investigation of underlying motivations to use the social media platform Instagram for travel planning purposes and to identify the possible impact of Insta-Spots with regards to the travel destination choice. Furthermore, possible generational differences between Generation Y and Z have been analysed and justified by comparing their responses with existing literature and characteristics of deviating generational cohorts. To give a first insight into the topic of interest, an in-depth literature review was conducted to describe the theoretical background of the study. Moreover, an online questionnaire served with the purpose to collect primary data and to answer the respective research questions. It has been identified, the social media platform Instagram plays a crucial role in the holiday planning process, especially for members of Generation Z. Key words: Generation Y, Generation Z, Insta-Spots, Instagram, Travel Motivation

Keywords

Generation Y, Generation Z, Insta-Spots, Instagram, Travel Motivation

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Stefanie Unger This is me
0000-0001-8361-9447
Austria

Walter Grassl ^*
0000-0002-9605-8455
Austria

Publication Date

October 29, 2020

Submission Date

August 31, 2020

Acceptance Date

October 17, 2020

Published in Issue

Year 2020 Volume: 2 Number: 2

IZ

https://izlik.org/JA69ZB75NA

APA

Unger, S., & Grassl, W. (2020). Insta-Holidays and Instagrammability. Journal of Tourism Leisure and Hospitality, 2(2), 92-103. https://izlik.org/JA69ZB75NA

AMA

1.Unger S, Grassl W. Insta-Holidays and Instagrammability. TOLEHO. 2020;2(2):92-103. https://izlik.org/JA69ZB75NA

Chicago

Unger, Stefanie, and Walter Grassl. 2020. “Insta-Holidays and Instagrammability”. Journal of Tourism Leisure and Hospitality 2 (2): 92-103. https://izlik.org/JA69ZB75NA.

EndNote

Unger S, Grassl W (October 1, 2020) Insta-Holidays and Instagrammability. Journal of Tourism Leisure and Hospitality 2 2 92–103.

IEEE

[1]S. Unger and W. Grassl, “Insta-Holidays and Instagrammability”, TOLEHO, vol. 2, no. 2, pp. 92–103, Oct. 2020, [Online]. Available: https://izlik.org/JA69ZB75NA

ISNAD

Unger, Stefanie - Grassl, Walter. “Insta-Holidays and Instagrammability”. Journal of Tourism Leisure and Hospitality 2/2 (October 1, 2020): 92-103. https://izlik.org/JA69ZB75NA.

JAMA

1.Unger S, Grassl W. Insta-Holidays and Instagrammability. TOLEHO. 2020;2:92–103.

MLA

Unger, Stefanie, and Walter Grassl. “Insta-Holidays and Instagrammability”. Journal of Tourism Leisure and Hospitality, vol. 2, no. 2, Oct. 2020, pp. 92-103, https://izlik.org/JA69ZB75NA.

Vancouver

1.Stefanie Unger, Walter Grassl. Insta-Holidays and Instagrammability. TOLEHO [Internet]. 2020 Oct. 1;2(2):92-103. Available from: https://izlik.org/JA69ZB75NA

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Abstract

Insta-Holidays and Instagrammability

Abstract

Keywords

References

Details

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Subjects

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Publication Date

Submission Date

Acceptance Date

Published in Issue

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