Travel influencer advertisements: A study in Turkey

İbrahim Karadeniz; Özgür Kayapınar; Emel Gönenç Güler

doi:10.48119/toleho.949883

EN

Travel influencer advertisements: A study in Turkey

Abstract

The aim of this study is to analyze the effect of perception of social media users on travel Influencer advertisements on attitude and destination. The questionnaire used for the research was administered to 836 participants. The data obtained from these questionnaires were interpreted by using the SPSS 25.0 and Lisrel 8.80 package software. Descriptive statistics, explanatory and confirmatory factor analysis and structural equation model were used to analyze the data. At the end of the research, the perception of social media users about travel Influencer advertisements was found to have an effect on attitudes and destination. According to the results of the hypothesis obtained using structural equation modeling, these factors are interrelated.

Keywords

Social Media , Travel Influencer , Influencer , Influencer Advertising , Advertisements

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

İbrahim Karadeniz ^*
0000-0002-4002-0159
Türkiye

Özgür Kayapınar
0000-0002-2003-5863
Türkiye

Emel Gönenç Güler
0000-0002-3214-0206
Türkiye

Publication Date

June 30, 2022

Submission Date

June 9, 2021

Acceptance Date

November 12, 2021

Published in Issue

Year 2022 Volume: 4 Number: 1

DOI

https://doi.org/10.48119/toleho.949883

IZ

https://izlik.org/JA85JF66KR

APA

Karadeniz, İ., Kayapınar, Ö., & Gönenç Güler, E. (2022). Travel influencer advertisements: A study in Turkey. Journal of Tourism Leisure and Hospitality, 4(1), 37-45. https://doi.org/10.48119/toleho.949883

Cited By

TÜKETİM TOPLUMUNUN İNŞASINDA INFLUENCER’LARIN LİNK EKLEME HAREKETLİLİĞİ: INSTAGRAM HİKAYELERİ ÖRNEĞİ

İNİF E - Dergi

https://doi.org/10.47107/inifedergi.1332633

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