Year 2020, Volume 2 , Issue 2, Pages 92 - 103 2020-10-29

Insta-Holidays and Instagrammability

Stefanie UNGER [1] , Walter GRASSL [2]

This paper is dedicated to the investigation of underlying motivations to use the social media platform Instagram for travel planning purposes and to identify the possible impact of Insta-Spots with regards to the travel destination choice. Furthermore, possible generational differences between Generation Y and Z have been analysed and justified by comparing their responses with existing literature and characteristics of deviating generational cohorts. To give a first insight into the topic of interest, an in-depth literature review was conducted to describe the theoretical background of the study. Moreover, an online questionnaire served with the purpose to collect primary data and to answer the respective research questions. It has been identified, the social media platform Instagram plays a crucial role in the holiday planning process, especially for members of Generation Z. Key words: Generation Y, Generation Z, Insta-Spots, Instagram, Travel Motivation
Generation Y, Generation Z, Insta-Spots, Instagram, Travel Motivation
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Primary Language en
Subjects Hospitality Leisure Sport and Tourism
Journal Section Peer-reviewed Research Articles

Orcid: 0000-0001-2345-6789
Author: Stefanie UNGER
Institution: IMC University of Applied Sciences
Country: Austria

Orcid: 0000-0001-2345-6789
Author: Walter GRASSL (Primary Author)
Institution: IMC University of Applied Sciences
Country: Austria


Application Date : August 31, 2020
Acceptance Date : October 17, 2020
Publication Date : October 29, 2020

APA Unger, S , Grassl, W . (2020). Insta-Holidays and Instagrammability . Journal of Tourism Leisure and Hospitality , 2 (2) , 92-103 . Retrieved from