A Comparison of the Content of Public and Private Hospitals’ Mission Statements

Year 2011, Volume: 22 Issue: 1, 49 - 62, 15.04.2011

Özgür Uğurluoğlu

Abstract

The purpose of this research is to compare the content of mission statements in both public and private hospital sectors. Content analysis was used to compare the mission statements of each sector. Three measures of “content” were employed: (1) identification of specific stakeholder groups; (2) inclusion of specific components; (3) achievement of four mission objectives. The results of this study indicate no significant differences in content between the mission statements of public hospitals and private hospitals. The results also showed that the hospitals’ mission statements fall short of meeting the content criteria suggested in the literature. 

Keywords

Mission statement, public and private hospitals, content analysis

KAMU VE ÖZEL HASTANE MİSYON İFADELERİNİN İÇERİKLERİ BAKIMINDAN KARŞILAŞTIRILMASI

Abstract

Bu araştırmanın amacı, kamu ve özel hastane misyon ifadesi içeriklerinin karşılaştırılmasıdır. Her bir sektöre ait misyon ifadelerinin karşılaştırılmasında içerik analizi kullanılmıştır. Misyon ifadelerinin içerikleri üç kriter kullanılarak değerlendirilmiştir: (1) belirli paydaş gruplarının tanımlanması; (2) belirli bileşenlerin kapsanması; (3) dört misyon amacın başarılması. Bu araştırmanın sonuçları, kamu ve özel hastanelerin misyon ifadesi içerikleri arasında önemli bir farklılık olmadığını göstermektedir. Sonuçlar aynı zamanda hastane misyon ifadelerinin, literatürde önerilen içerik kriterlerini karşılamada yetersiz olduğunu ortaya koymaktadır. 

Keywords

Misyon ifadesi, kamu ve özel hastaneler, içerik analizi

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