The Journal of Consumer and Consumption Studies aims to contribute to the literature and practice by publishing original and high-quality scientific studies that examine the individual, social, economic, and technological dimensions of consumer behavior and consumption culture.
The journal features theoretical, empirical, and methodological research centered on contemporary phenomena such as digitalization, artificial intelligence, sustainability, consumer well-being, and evolving market dynamics. It encourages interdisciplinary approaches that address the phenomenon of consumption at the intersection of various disciplines—primarily marketing, sociology, psychology, communication, and economics—and aims to create a platform for critical knowledge sharing among academics, policymakers, and industry practitioners.
The Journal of Consumer and Consumption Studies accepts original research articles, reviews, and conceptual studies that examine the phenomenon of consumption in individual, organizational, societal, and technological contexts. The journal welcomes studies that employ qualitative, quantitative, and mixed-methods approaches, as well as innovative research designs (such as big data analytics, neuromarketing, netnography, experimental approaches, etc.).