Effect of Customer Characteristics, Content Characteristics and Source Credibility on Customer Response: Developing A Conceptual Model for The Tourism Industry

Neha Zaıdı; Vandana Ahuja; Mohammed Naved Khan

Effect of Customer Characteristics, Content Characteristics and Source Credibility on Customer Response: Developing A Conceptual Model for The Tourism Industry

Abstract

Social media has brought about a huge transformation in the way people interact, share information and socialize. This changing trend has created opportunities for organisations to divert their marketing spending on social media platforms, as this enables a more direct interaction and engaging relationship with customers. This paper presents a review of literature pertaining to the factors that impact the creation and usage of user generated content (UGC) on a social media-based travel community. The study proposes a conceptual model that will help researchers in exploring a traveller’s perspective about UGC, in making well informed choices pertaining to destinations, hotels, etc. The study further focuses on customer characteristics, source credibility and content credibility as antecedents of customers’ response (information usage and information sharing) while considering the user generated content on a travel community on social media, treating customer engagement as a mediating variable. The paper suggests how the travel and tourism industry can use social mediabased communities as a medium of information sharing and getting feedback to strategically position their service offerings in a competitive industry. This research will further help both academicians and marketers to better understand, analyse and explain customers’ responses on a social media-based travel community and will suggest avenues for future research

Keywords

References

Albuquerque, P., Pavlidis, P., Chatow, U., Chen, K.Y., & Jamal, Z. (2012). Evaluating promotional activities in an online two-sided market of user-generated content. Marketing Sci, 31(3), 406–432

Details

Primary Language

Turkish

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Neha Zaıdı This is me
India

Vandana Ahuja This is me
India

Mohammed Naved Khan This is me
India

Publication Date

June 30, 2020

Submission Date

February 13, 2019

Acceptance Date

January 20, 2020

Published in Issue

Year 2020 Volume: 16 Number: 16

IZ

https://izlik.org/JA85TK38MR

Cite

RIS / Bibtex

APA

Zaıdı, N., Ahuja, V., & Khan, M. N. (2020). Effect of Customer Characteristics, Content Characteristics and Source Credibility on Customer Response: Developing A Conceptual Model for The Tourism Industry. Journal of Travel and Tourism Research, 16(16), 1-24. https://izlik.org/JA85TK38MR

AMA

1.Zaıdı N, Ahuja V, Khan MN. Effect of Customer Characteristics, Content Characteristics and Source Credibility on Customer Response: Developing A Conceptual Model for The Tourism Industry. Journal of Travel and Tourism Research. 2020;16(16):1-24. https://izlik.org/JA85TK38MR

Chicago

Zaıdı, Neha, Vandana Ahuja, and Mohammed Naved Khan. 2020. “Effect of Customer Characteristics, Content Characteristics and Source Credibility on Customer Response: Developing A Conceptual Model for The Tourism Industry”. Journal of Travel and Tourism Research 16 (16): 1-24. https://izlik.org/JA85TK38MR.

EndNote

Zaıdı N, Ahuja V, Khan MN (June 1, 2020) Effect of Customer Characteristics, Content Characteristics and Source Credibility on Customer Response: Developing A Conceptual Model for The Tourism Industry. Journal of Travel and Tourism Research 16 16 1–24.

IEEE

[1]N. Zaıdı, V. Ahuja, and M. N. Khan, “Effect of Customer Characteristics, Content Characteristics and Source Credibility on Customer Response: Developing A Conceptual Model for The Tourism Industry”, Journal of Travel and Tourism Research, vol. 16, no. 16, pp. 1–24, June 2020, [Online]. Available: https://izlik.org/JA85TK38MR

ISNAD

Zaıdı, Neha - Ahuja, Vandana - Khan, Mohammed Naved. “Effect of Customer Characteristics, Content Characteristics and Source Credibility on Customer Response: Developing A Conceptual Model for The Tourism Industry”. Journal of Travel and Tourism Research 16/16 (June 1, 2020): 1-24. https://izlik.org/JA85TK38MR.

JAMA

1.Zaıdı N, Ahuja V, Khan MN. Effect of Customer Characteristics, Content Characteristics and Source Credibility on Customer Response: Developing A Conceptual Model for The Tourism Industry. Journal of Travel and Tourism Research. 2020;16:1–24.

MLA

Zaıdı, Neha, et al. “Effect of Customer Characteristics, Content Characteristics and Source Credibility on Customer Response: Developing A Conceptual Model for The Tourism Industry”. Journal of Travel and Tourism Research, vol. 16, no. 16, June 2020, pp. 1-24, https://izlik.org/JA85TK38MR.

Vancouver

1.Neha Zaıdı, Vandana Ahuja, Mohammed Naved Khan. Effect of Customer Characteristics, Content Characteristics and Source Credibility on Customer Response: Developing A Conceptual Model for The Tourism Industry. Journal of Travel and Tourism Research [Internet]. 2020 Jun. 1;16(16):1-24. Available from: https://izlik.org/JA85TK38MR