Big Data Utilization to Explore Association between Vacation Search on Google and Happiness Index

Abstract

This study utilizes multi-source data to examine the relationship between vacation search on Google and the happiness index. Big data regarding vacation search were extracted from Google Trends and happiness index values were obtained from publicly available resources. States in the USA are the unit of analysis. Regression models were applied. Findings revealed that vacation search on Google is used as a momentary mood alignment tool to escape from daily stress or daily unhappiness, particularly work-related.

Keywords

• big data
• Google Trends
• Happiness Index
• Vacation search

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